Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Paul: I think an interesting duo that we could also talk about here is a product strategy and product positioning, because obviously both of those things are very deeply intertwined. And the reason for this is that you need differentiation.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Mind the Product

DECEMBER 24, 2019

That’s right, MTP officially went on tour for the first time in 2019, with some of the team travelling to AsiaPac in the latter months of the year to learn more about product practice in the region. Our Singapore conference was also the catalyst for another new initiative this year, #mtpontour. Articles you Couldn’t Get Enough of.

Travel 152

Travel Download Agile Framework 152

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities. Product positioning should not be rushed. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. James builds products and services which delight customers and differentiate companies. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Userpilot

SEPTEMBER 30, 2024

Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. Plus, knowing what customers want helps with better brand positioning, leading to increased engagement and conversion rates. A good place to start is by creating user personas.

Messaging 111

Messaging Research Software Analytic Tools User Testing 111

The Product Coalition

OCTOBER 16, 2024

They have gotten significantly simpler iteration over iteration despite being rocket engines for space travel. I’ve also found it helps to show the positive impact on other teams — customer implementation, for example. They collect features that perhaps once were a good idea, heavily used, and important differentiators.

Roadmap 120

Roadmap Onboarding KPIs User Testing Customer Experience 120

Product Talk

DECEMBER 6, 2023

Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. Market factors: How would addressing each opportunity affect your product’s position in the marketplace? Understanding the Opportunity Space The opportunity space is where the magic happens. What is an opportunity?

Data Visualization 313

Data Visualization Product Research Analytic Tools Research Software 313

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Andrew Chen

NOVEMBER 6, 2019

This is a really common format to describe startup ideas because it accomplishes a couple things all at once: First, it positions you against something successful. In other words, short, pithy descriptions tend to travel further, and you want to arm your proponents with a blurb to spread! Unless it’s intended as an insult (ha!),

Startups 109

Startups Customer Experience Technical Review Travel 109

The Product Coalition

DECEMBER 9, 2019

Market Positioning However as a business matures together with its brand, it would be meaningful for the business to establish its own web presence apart from the marketplace in order not to lose its brand equity. Businesses can leverage on their own branded websites or marketplaces as differentiated sales channels.

User Testing 78

User Testing Airlines Customer Feedback Feedback Software 78

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. James builds products and services which delight customers and differentiate companies. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Mixpanel

SEPTEMBER 11, 2019

Like most travelers, you rely on price among many other variables to determine which itinerary to book. Has there been positive or negative user feedback for your product? This data-informed redesign helped with market differentiation for Hinge as the app focused on long-term relationships, not hookups.

Data Visualization 95

Data Visualization User Testing Product Research Analytic Tools 95

Ronke PM

MAY 8, 2024

Moreover, the story must travel quickly, be compelling, contain empathy, and have a clear narrative structure with a beginning, middle, and end. As product leaders, we share a belief that we must not leave any community behind; instead, we must build products, solutions, and services for every community.

Leadership 85

Leadership Reporting Tools Product Management Product Manager 85

Userpilot

MARCH 29, 2022

Product-led growth strategy has many aspects, but PLG experts consider the following as the main differentiating factors. Earlier, customers depended on the sales representatives or marketing channels to explain the products, their features, and differentiating factors. What ignites growth is a positive customer experience.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Consequently, it can differentiate your product in the market and give you an edge over competitors. Tell them to imagine that they have traveled into the future and their ideal solution already exists.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. They can help you shape your product development, refine your positioning and differentiation strategies, and develop a compelling unique value proposition. Such insights are invaluable.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Modus Create

SEPTEMBER 9, 2020

I feel a major differentiator at Modus is that we are not just here to cross objectives off a to-do list. This is reflected in the great partners that Modus Create has and the positive work environment. We can do one better: the work environment is not only positive but also multicultural.

Customer Experience 74

Customer Experience User Testing Travel Research Software 74

Imaginary Cloud - Design

JANUARY 14, 2021

Let’s travel a bit in time and take the following example: the oldest form of storytelling is visual, and it dates to more than 36,000 years ago in the Chauvet Cave, where you can find paintings of rhinos. It can be the stories we shared on a first date, in a job interview, or even with fellow travelers while exploring the world.

Customer Experience 76

Customer Experience User Experience User Testing Research Software 76

Userpilot

SEPTEMBER 28, 2022

It also satisfies the need to be understood and feel important, and amplifies the positive experience with surprise. This distinguishes it from product tours which don’t differentiate between different users and show them the same guidance whether they need it or not. Anticipatory design is a very customer-centric approach.

Data Visualization 98

Data Visualization Feedback Software Customer Experience Customer Feedback 98

freshtrax

SEPTEMBER 24, 2019

It’s the competitive differentiator for Japanese apps who want to enter the market both domestically and abroad. They have many apps across the e-commerce, travel, beauty, golf, and payment industries to name a few. A: Many startups initially hire a sales director who is a potential candidate for the general manager position.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

ProductPlan

MAY 7, 2019

Sitting directly above the North Pole, an entire hemisphere of travelers could rely on it to get their perspective and stay on course for their ultimate destination. Common vision, differentiated objectives. What is a north star metric? For thousands of years, the North Star has been an invaluable tool for navigation.

Customer Experience 98

Customer Experience User Testing Weak Development Team Roadmap 98

Intercom, Inc.

OCTOBER 3, 2019

I grew up with a dad who was a salesman, and he traveled a lot for work, which also meant that people in his company all worked out of their home offices. By the end of that week, I had replaced my salary and position that was my full-time job. Having that entrepreneurial mindset has always been there, I think.

Onboarding KPIs 143

Onboarding KPIs Research Software Customer Experience Dashboard 143

Product Bookshelf

SEPTEMBER 8, 2016

Conversely, a thoughtful approach to pricing can have significant positive financial results. However, price is most likely not the only thing that differentiates you from your competitors. Further, perceived value can be thought of as a reference value for the category plus differentiation value for the individual offering.

Airlines 48

Airlines Travel User Testing Differentiation 48

UX Studio: Product Management

OCTOBER 2, 2023

It also granted us extensive expertise across various industries and niches, such as fintech, travel, education, healthcare, and more. These leave an exceptional first impression and differentiate our clients from competitors. For instance, this approach produced outstanding results for Liligo, France’s leading travel app.

Research Software 66

Research Software Data Visualization User Testing Technical Review 66

UX Planet

FEBRUARY 21, 2024

While one’s mind tends to travel here and there and elsewhere, body, via its senses, keeps being immersed in the constant flux of reality. Mindset of the industrial world has produced specific cultural paradigms — economic growth, competition, consumerism, and others — which have both positive and negative consequences.

Research Software 97

Research Software Feedback Software Government Differentiation 97

Intercom, Inc.

DECEMBER 13, 2018

John: Julien, you’ve been at Facebook for around eight years in a variety of different roles; could you give us a b of background on how you got to your current position? What’s your differentiator? Until you have that, optimizing for monetization doesn’t make a lot of sense. Julien: Indeed.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Gainsight

JUNE 18, 2020

Laura: I don’t remember having a specific job in mind but from a young age but I knew I wanted to learn other languages and cultures, travel the world, and have a positive impact in all that I did. We needed to demonstrate differentiated value and create a positive experience for our customers.

Data Visualization 52

Data Visualization Analytic Tools Healthcare Customer Experience 52

Business of Software Conference

JULY 7, 2021

This of course is a design glitch, driven by the fact that sales-trainers are often booked by the day and sales courses are often scheduled a multi-day chunks for convenience and to optimise travel budgets. Remember, your sales team and your product sit in a unique position.

Research Software 69

Research Software Technical Advisors Customer Experience Data Visualization 69

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. As experience researchers, we’re continuously looking at the sites and apps people are engaging with—from travel to media, and consumer to SaaS—and balancing the need to marry ingrained behavioral norms with fresh perspectives.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. As experience researchers, we’re continuously looking at the sites and apps people are engaging with—from travel to media, and consumer to SaaS—and balancing the need to marry ingrained behavioral norms with fresh perspectives.

B2B 52

B2B User Testing Research Software Product Research 52

Usersnap

NOVEMBER 10, 2023

Tip #2 – Unveil the BTS work Akin to the BTS episodes of any show on Netflix, sharing all the effort that went into production (the direction, the schedules, the travelling, the equipment, the retakes etc) makes the audience appreciate the end result more.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Mironov Consulting

SEPTEMBER 23, 2023

 For our expense management application, TTV is the number of calendar days after signing when most employees can successfully request travel reimbursement.  There Heavy use of third-party connectors and instrumentation to keep our scarce development energy on differentiation.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Andrew Chen

NOVEMBER 6, 2019

This is a really common format to describe startup ideas because it accomplishes a couple things all at once: First, it positions you against something successful. In other words, short, pithy descriptions tend to travel further, and you want to arm your proponents with a blurb to spread! Unless it’s intended as an insult (ha!),

Startups 40

Startups Customer Experience Technical Review Travel 40

Mixpanel

SEPTEMBER 11, 2019

Like most travelers, you rely on price among many other variables to determine which itinerary to book. Has there been positive or negative user feedback for your product? This data-informed redesign helped with market differentiation for Hinge as the app focused on long-term relationships, not hookups.

Data Visualization 40

Data Visualization User Testing Product Research Analytic Tools 40

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” So it’s a, I would say it’s a good way of differentiation.

Research Software 63

Research Software Analytic Tools Transportation Feedback Software 63

Business of Software Conference

NOVEMBER 26, 2018

AirBnB, the AirBnB, HXC does not simply want to travel. There’s a whole separate talk I can do on positioning… In order to market our products that has product market fit well there is no better set of words than what came out of a user’s mind and that’s what this question is designed to elicit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Business of Software Conference

OCTOBER 11, 2023

It is important to have a kind of a trusted advisor How would you position yourself best to make an acquisition most valuable? What would make it easiest to integrate the process into their business Every segment is different — every acquiring company is different as to what they are looking for.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40