Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. You’ve got customer references with success metrics to make your value story real.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

FEBRUARY 14, 2017

Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. And yet, they’re still challenged to articulate key value points that hook a prospect and position your products in a manner that’s compelling.

Positioning 100

Positioning Differentiation Document Reference 100

Product Innovation Educators

JULY 19, 2021

Returning with us is Greg Geracie the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. The study researches the factors that differentiate successful product teams from the rest of the pack.

Product Research 278

Product Research Research Software Product Management Product Manager 278

The Product Guy

JUNE 15, 2017

Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others).

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. We interview so that we can learn how we can positively intervene in their lives. These gaps allow us to differentiate our products and services from our competitors’. It’s not real.

Generative AI 301

Generative AI Product Research Feedback Software Analytic Tools 301

UX Planet

DECEMBER 6, 2024

Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. Image credit: Karena E.I

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

Intercom, Inc.

APRIL 23, 2018

A strong security program should foster a sense of healthy paranoia about potential security risks throughout your organization, and should feature staff training, a responsible vulnerability disclosure programme, and a strong monitoring and alerting program, at the very least. A high level priority for businesses to focus on is detection.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

The Product Coalition

MARCH 18, 2022

You could have more competition, and the core value prop is not differentiated enough. Perhaps the sales team isn’t trained adequately. They return your phone calls, buy more licenses, leave positive reviews, etc. It’s important to know what your competitors are doing to get a pulse of your relative positioning.

Customer Experience 203

Customer Experience Onboarding KPIs Customer Feedback User Testing 203

The Product Guy

SEPTEMBER 27, 2016

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Turning a sales objection into a unique differentiator. Only this time she focused on speed instead of choice.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

OCTOBER 25, 2016

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Intercom, Inc.

JUNE 19, 2018

They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. Googling it” has trained an entire generation to help themselves online. Self-service solutions.

Reporting Tools 216

Reporting Tools User Testing Research Software Customer Experience 216

Sachin Rekhi

APRIL 12, 2020

The most successful businesses realize this and work hard to continually protect their strategic position. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business. Counter-positioning. But I found the Netflix example to be a more interesting one. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

OCTOBER 4, 2022

Their goal is to generate positive feelings about the product, whether the form factor, the packaging, or the unboxing experience. Details can equal differentiators. The team prioritizes cramming more in rather than focusing on the most meaningful, loveable features that may slow the train. Back to my Christmas gift.

User Testing 162

User Testing Product Research Customer Experience Customer Feedback 162

Intercom, Inc.

APRIL 26, 2022

“A consistent, transparent journey means a very positive experience for your customers” This same focus on seamless continuity should also be applied to your customers’ individual orders. A consistent, transparent journey means a very positive experience for your customers. Prioritize meaningful customer engagement.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Consulting Differentiation Document 58

Intercom, Inc.

FEBRUARY 5, 2019

. “Put simply, your sales strategy is how you’ll drive revenue” Generally your sales strategy will include things like your target market, ideal customer profile , go-to-market positioning, sales motions, methodology and channels. Establish clear, differentiated roles on your sales team. Define your ideal customer profile.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Product Innovation Educators

FEBRUARY 20, 2023

Through his talks and interactive training workshops, Dan helps companies build great products and strong product teams. We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product Guy

APRIL 4, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

DECEMBER 10, 2020

but we had no previous training on strategy. While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Regretfully, we learned and perfected our day-to-day chores (which led to a promotion!),

Differentiation 129

Differentiation Books Strategy Product Strategy 129

Product Management University

JANUARY 23, 2017

Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. Credibility is a salesperson’s best asset! Must be an awesome presenter. Insert other requisite skills here.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Intercom, Inc.

JUNE 8, 2021

and collect positive reviews from our customers,” says Vlada Masevich, Head of Customer Success at Survicate. Conversational support positively impacts your whole business. Enhanced customer satisfaction (58%). Using conversational support techniques helps us to maintain a CSAT [customer satisfaction] score of 96% – or even higher! –

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Product Management University

MAY 24, 2017

Redirect the focus of your value proposition to the capabilities that address larger scale issues such as growth or competitive differentiation. The post Overcoming Product Demo Objections appeared first on Proficientz - Product Management Training for B2B. What if you don’t have every productivity or efficiency feature?

Demo 124

Demo Product Research Differentiation B2B 124

Roman Pichler

MAY 10, 2016

While the workshop helped me validate the need the book should address, I was not able to tackle another key risk with it: writing the book in the right way so that the need was properly met and the product sufficiently differentiated. But I also know that I am unlikely to create the right product if the responses are always positive.

Books 159

Books Product Research Feedback Software Workshop 159

The Product Guy

JANUARY 5, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Management University

DECEMBER 17, 2020

Shorter sales cycles and competitive differentiation. Anytime, Anywhere Training that lets your team learn in small increments over many weeks or months. You no longer have to take 2-4 days away from your job for a one-and-done training course.

Magazine 130

Magazine B2B Product Management Product Manager 130

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. But to get new customers to choose you over the competition you need something that is truly marketable, like a shiny new point of differentiation.

Customer Feedback 150

Customer Feedback User Testing Feedback Software Marketing 150

Userpilot

AUGUST 8, 2024

They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. This is also the time to define your product’s positioning and unique value proposition (UVP). For example, Userpilot differentiates itself through its comprehensive feature suite.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Management University

JULY 24, 2018

You’ll walk away with everything you need to effectively position and differentiate whatever you’re selling. Contact Proficientz to see how our framework and training programs can help your sales team improve their hit rate by just being more curious. Let Buyers Talk About Themselves. Indulge them.

Product Research 113

Product Research Differentiation Data Visualization Positioning 113

People-First Product Leadership

FEBRUARY 4, 2025

communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. 80% of employers plan to enhance workers’ skills with AI training. Leverage your "outsider" perspective : In each transition, I found that my unique background (e.g.,

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Product Talk

APRIL 17, 2024

My teams read all of these books, they do good trainings, they go to conferences, but they were lacking these tiny little details, and, to be honest, even I struggled. That’s something where my PMs are not super trained right now. My designers are trained a little bit and they are getting better. She is rather a coach.

Product Research 277

Product Research User Testing Data Visualization Research Software 277