Product Management University

MARCH 11, 2017

As the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. Differentiation and innovation are your two best options! Differentiation. Remember, it has to sound different and mean something different than the competition’s positioning. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

The Product Guy

SEPTEMBER 27, 2016

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . Follow the PPP hierarchy: First solve positioning, then packaging, then pricing.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

The Product Guy

OCTOBER 25, 2016

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? What architecture patterns and technologies may be used? The world doesn’t stand still: Markets and technologies change, competitors improve their products, and new market entrants may appear.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Product Innovation Educators

JULY 19, 2021

The study researches the factors that differentiate successful product teams from the rest of the pack. For this study: 49% of survey respondents work in the technology industry. Surprisingly, respondents were very upbeat and positive. For this study: * 49% of survey respondents work in the technology industry. *

Product Research 278

Product Research Research Software Product Management Product Manager 278

Roman Pichler

MAY 13, 2024

New technologies alone introduce change and uncertainty—think of the Internet of Things, Blockchain, machine learning, and generative AI, for example. Does the data show positive, flat, or negative trends? Trends : Are there any new technology, regulatory, or social developments that will affect your product?

Customer Experience 294

Customer Experience Product Research Technical Review Data Visualization 294

Product Talk

JUNE 19, 2024

I’ll do my best to update it as the technology evolves. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. We interview so that we can learn how we can positively intervene in their lives. We aren’t overly positive about everything.

Generative AI 301

Generative AI Product Research Feedback Software Analytic Tools 301

Lenny Rachitsky

OCTOBER 22, 2024

In our data, the correlation between total compensation package (salary, equity, and bonus) and satisfaction is 0.31, indicating a moderate positive relationship. Satisfaction is only moderately correlated with the total compensation package Does money buy happiness, as the old adage goes?

Data Visualization 131

Data Visualization Product Management Product Manager Product Research 131

Intercom, Inc.

FEBRUARY 6, 2020

Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. When a new technology launches, the company’s community of instructors typically publishes a course on it, either months in advance or on the day of.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. This trend shows no signs of slowing down.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

UX Planet

DECEMBER 6, 2024

Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. This approach is anchored in robust ethical AI frameworks, balancing technological potential with responsible implementation.

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

The Product Guy

APRIL 4, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

The Product Guy

JUNE 15, 2017

if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others). Previously, he held product roles at three other technology companies, two of which he co-founded.

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

The Product Guy

JANUARY 5, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Roman Pichler

OCTOBER 2, 2018

The world doesn’t stand still; markets and technologies change; new competitors emerge. Do the metrics show a positive, flat, or negative trend? Do the metrics show a positive, flat, or negative trend? Are there any new technology, regulatory, or social developments, for example, machine learning, GDPR, and gig economy?

Product Strategy 253

Product Strategy Product Research Strategy Technical Review 253

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . Follow the PPP hierarchy: First solve positioning, then packaging, then pricing.

Product Research 156

Product Research Differentiation Customer Feedback Data Visualization 156

Roman Pichler

JANUARY 8, 2019

A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the product is still needed—be it to generate revenue, support other revenue-generating products, or automate business processes and increase productivity.

Product Research 223

Product Research Customer Experience User Testing Analytic Tools 223

Intercom, Inc.

JUNE 19, 2018

They’re utilizing new technologies to offer a customer support experience that people love, and that drives loyalty and engagement. As customer expectations evolve, and support technology advances, businesses are adapting to the times. A new breed of innovative businesses, like Monzo, is going the other way. An assist from automation.

Reporting Tools 216

Reporting Tools User Testing Research Software Customer Experience 216

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Secret PM Handbook

AUGUST 22, 2016

Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. And oh, yeah: Building a solution – addressing the customer’s problem effectively with technology, with enough differentiation that it’s possible to sell successfully.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

The Product Guy

FEBRUARY 18, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product Coalition

AUGUST 3, 2023

Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 141

Vision Product Research User Testing Roadmap 141

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 88

Product Research Positioning Customer Experience Research Software 88

Mind the Product

JANUARY 26, 2018

This means that our customers are always looking for the next opportunity to get their hands on new technology and use it in complex, exciting ways. It’s this type of thinking that will help you to build products that harness the power of new technology properly. The pace at which new platforms are introduced is increasing rapidly.

Customer Experience 150

Customer Experience User Testing Banking Differentiation 150

Intercom, Inc.

FEBRUARY 9, 2021

With customer experience rapidly becoming a key differentiator , resulting in increased consumer loyalty, more revenue, and greater cost savings, it’s more important than ever to stand out or lose out. And if their support expectations aren’t met? So how do you begin to close that gap and deliver world-class customer support at scale?

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

UX Planet

FEBRUARY 6, 2025

The Dopamine Banking concept goes beyond traditionally straightforward transactions and accounts, leveraging Dopamine Design principles, cutting-edge technology and insights from neuroscience and neuromarketing to create digital experiences that are genuinely engaging, emotionally rewarding and conducive to long-term financial health.

Banking 79

Banking Data Visualization Feedback Software Customer Experience 79

People-First Product Leadership

FEBRUARY 4, 2025

Over the past two decades, I've navigated three major career transitions, each aligned with significant technological shifts. Power of lateral moves : Sometimes, a sideways career move (like my shift from PM to agency strategist) can lead to exponential growth by exposing you to diverse industries and technologies.

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Product Management University

JULY 7, 2020

B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. There’s still a huge disconnect between our company value story and the positioning of each product.

B2B 165

B2B Marketing Product Management Product Manager 165

The Product Coalition

MARCH 9, 2022

So how to differentiate your restaurant from others? Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views. This restaurant branding plan might include defining, positioning, being consistent, and telling the story. It is a challenging question.

Branding 171

Branding Strategy Feedback Software Research Software 171

The Product Coalition

JANUARY 12, 2022

Innovation & technology: B est-of-breed is the way to outperform competitors. In other words, technology is the backbone of innovation. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases. Hence, innovation is an important factor to drive product-led growth.

Research Software 177

Research Software Technical Review Strategy Product Research 177

Intercom, Inc.

JULY 28, 2022

Growth is arguably the most defining and sought-after trait of technology companies. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn. However, growth is seldom linear, as is all too clear in the current economic climate.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. A market strategy does just that. The Bottom Line on Market Strategy vs. Product Strategies Here’s the bottom line.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 2 First-mover disadvantage. Navigating the pitfalls.

Branding 209

Branding Weak Development Team Technical Review Airlines 209