The Product Guy

JUNE 15, 2017

Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Seize the opportunity to spread information and to learn from others, and position yourself as a go-to person in your company. Create slides to walk the audience through: What’s been happening with the product (e.g.,

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Product Management University

FEBRUARY 25, 2020

That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training on Customers vs. Products.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

AUGUST 5, 2019

Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training. Keep running with the market positioning and mobilize your value story via the salesforce. Product marketing loves this!

B2B 100

B2B Product Management Product Manager Sales Training 100

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. which is positive. This isn’t about team productivity mind you, but individual product managers productivity.

User Testing 191

User Testing Weak Development Team Customer Experience Customer Feedback 191

Business of Software Conference

NOVEMBER 30, 2020

This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. And you’ve got a head of sales enablement. So here we go.

Research Software 64

Research Software User Testing Positioning Product Research 64

Pragmatic Marketing

OCTOBER 11, 2019

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? And then I think we look in the market for validation.

Product launches 70

Product launches User Testing Research Software Product Research 70