Differentiation Positioning Roadmap 
The Product Coalition
OCTOBER 16, 2024
Then, hearing the idea repeated — delete, delete, delete — I started to think about products in general and roadmaps specifically. We have a roadmap that is largely, if not entirely, focused on releasing new stuff while maintaining what we have. A reverse roadmap. About the idea of a reverse roadmap? Challenge accepted.
Product Management University
DECEMBER 11, 2024
Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.
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Product Management University
OCTOBER 16, 2023
Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It sounds strategic.
The Product Guy
AUGUST 13, 2020
A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .
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The Product Guy
JANUARY 18, 2018
First we began by creating a data driven roadmap. I was able to identify how my business measured the value of an idea and associate a $$ amount to it, positive,negative or zero – depending upon whether the cost of the idea outweighed its projected earnings. Differentiator in the industry (On a scale of 1-5). 60% Earnings.
The Product Coalition
AUGUST 3, 2023
Meanwhile, a robust product strategy lays the roadmap to achieve that vision. Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].”
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