Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. Lackluster sales and/or poor adoption shouldn’t come as a surprise.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 89

Differentiation Analytic Tools Research Software Feedback Software 89

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Here’s how to change it.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Workshop 100

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 90

Messaging Positioning Data Visualization User Testing 90

Roman Pichler

AUGUST 11, 2020

Cause : A confusion about what an effective product vision is. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. 68; Boost Your Product Leadership Power and How to Lead in Product Management , pp. No Clear Business Goals.

Vision 319

Vision User Testing Research Software Product Research 319

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Now it's time to walk the customer through your solution and it's differentiation. The Solution.

User Testing 132

User Testing User Friction Customer Feedback Product Marketing 132

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? Analyse the data collected to understand how your product is doing.

Product Research 279

Product Research Technical Review Feedback Software Research Software 279

bpma ProductHub

FEBRUARY 4, 2018

During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 88

User Testing Feedback Software Research Software Product Marketing 88

Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Product Management University

JULY 7, 2020

B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

B2B 165

B2B Marketing Product Management Product Manager 165

Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. Des: I think there’s an interesting piece I observed at a lot of startups that I chat to, and I see it in Intercom from time to time too, the idea that any positive investment is, in some sense, a good investment.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

User Testing 130

User Testing Product Management Product Manager Technical Review 130

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Step 1: Segment the market.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. What is the Product Marketing Alliance Summit? What is the Product Marketing Alliance Summit? What’s next for Product Marketers? What did we learn?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Product Management University

OCTOBER 30, 2019

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Blog: High-Octane Product Management.

Magazine 20

Magazine B2B Product Management Product Manager 20

bpma ProductHub

FEBRUARY 17, 2018

How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world. Thursday, February 22 | 6:30 – 9:30pm.

Differentiation 150

Differentiation Roadmap Presentation Events 150

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Consulting Differentiation Document 58

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

SEPTEMBER 18, 2024

The Two-Part Value Equation Your products have to make users measurably better at their jobs. Your products also need to improve job performance in a way that positively impacts the department’s operational priorities. It can make a big difference for product marketing, sales & pre-sales, and customer success.

Framework 130

Framework User Friction Customer Experience Product Research 130

Product Management University

OCTOBER 10, 2023

I guess that shouldn’t be a surprise since everything revolves around the products. My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77