Differentiating Your Product: Product Positioning Techniques
The Product Coalition
FEBRUARY 12, 2023
What you can do to create a differentiated product Continue reading on Product Coalition »
Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation
Product Management University
SEPTEMBER 30, 2019
You want that differentiation to play a starring role in your product positioning. Sign up for The Art & Science of Positioning Solutions. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation appeared first on Proficientz.
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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic
Product Management University
OCTOBER 16, 2023
Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It sounds strategic.
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147 Webinars
Launching LLM-Based Products: From Concept to Cash in 90 Days
How To Speak The Language Of Financial Success In Product Management
The AI Superhero Approach to Product Management
How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy
Driving Responsible Innovation: How to Navigate AI Governance & Data Privacy
How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri
Userpilot
AUGUST 12, 2024
They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough
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Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.
Differentiation continues to be elusive in the Business Intelligence & Analytics market
Messages that Matter
JULY 11, 2024
Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?
Why Positioning Fails in Sales
Business of Software Conference
MAY 18, 2023
I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.
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Summary: April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny Rachitsky
AUGUST 13, 2024
April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?
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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks
Product Management University
NOVEMBER 2, 2021
Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.
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Product Differentiation in SaaS: How to Make a Difference as a Product Manager
Userpilot
SEPTEMBER 10, 2022
What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.
Positioning for Product Managers
Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.
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Powerful Product Positioning: Follow These Three Rules
Product Management University
JANUARY 18, 2019
Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Use Themes to Differentiate. The Playbook: Make It More About the Buyer – Way More!
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Product Positioning Tip 6 of 7: Structuring a Positioning Presentation
Product Management University
OCTOBER 10, 2019
Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Atlanta, November 20th. Costa Mesa, CA, December 10th.
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Product Positioning Strategies For SaaS: Types and Examples
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?
Product Positioning Tip 5 of 7: Include Emotion
Product Management University
OCTOBER 7, 2019
The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity.
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Product Positioning: Overcoming Seven Obstacles to a Great Value Story
Product Management University
SEPTEMBER 24, 2019
Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.
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Sales, Positioning and the Nobody Zone
Product Management University
NOVEMBER 13, 2018
” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”
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Differentiate Yourself in an Already Clustered SaaS Market
ProductPlan
SEPTEMBER 13, 2022
Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.
The Solutions Value Chain: A Framework for Strategic Customer Value
Product Management University
SEPTEMBER 18, 2024
Your products also need to improve job performance in a way that positively impacts the department’s operational priorities. For Product Marketing The Solutions Value Chain can help you create stronger, more compelling product positioning by looking through the eyes of your customer. If they do, chances are the users will love them.
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Product Positioning for Product Managers
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.
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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022
Userpilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.
How To Position a Product
BrainMates
DECEMBER 2, 2019
Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities. Product positioning should not be rushed. Easy as S-T-P.
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Portfolio Marketing – Strategic Product Marketing At Its Finest
Product Management University
SEPTEMBER 4, 2023
In the simplest terms, portfolio marketing is a set of business practices for positioning and marketing the strategic customer value of your portfolio to chosen market segments with supporting practices that integrate the marketing of individual products. What is Portfolio Marketing? Here’s the other thing. Here’s why.
How to differentiate when you aren’t different
Messages that Matter
SEPTEMBER 10, 2019
Differentiation was relatively easy. Just identify the benefit of a really important piece of unique functionality and you had a potential positioning statement. However, in today’s Software as a Service (Saas) world, differentiation […].
How To Climb The Product Marketing Career Ladder Faster
Product Management University
FEBRUARY 12, 2024
Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end. The Most Basic Rule of Product Positioning 3. Make your product positioning conversational and your sales narratives are done!
Crafting a Useful Positioning Statement
Actuation Consulting
FEBRUARY 25, 2019
A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.
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The Problem With Lack of Differentiation
Messages that Matter
FEBRUARY 3, 2019
You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. What affect does it have on marketing? And what about sales?
11 Product Strategy Examples For SaaS
Userpilot
AUGUST 8, 2024
They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. This is also the time to define your product’s positioning and unique value proposition (UVP). For example, Userpilot differentiates itself through its comprehensive feature suite.
Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan
Dear Strategy
OCTOBER 1, 2021
Your product strategy should provide direction on your product’s over-arching business goals and initiatives, whereas your go-to-market plan should provide more specific details on your product’s target customers, value proposition, positioning, and marketing mix (product, price, promotion, and placement) roadmaps.
How to get started with a competitive positioning strategy
Nulab
SEPTEMBER 22, 2021
Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.
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How To Differentiate Between a Product Strategy and a Go-To-Market Plan
Dear Strategy
OCTOBER 6, 2021
On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. The post How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy. You can learn more about his work by visiting bobcaporale.com.
Product Marketing vs. Portfolio Marketing: Which One is Right For You?
Product Management University
NOVEMBER 14, 2022
For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Here’s the difference. healthcare).
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Solution Consultants, Be The Person You’d Love To Buy From
Product Management University
JANUARY 8, 2024
For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.
Why differentiate, and how to do it
Messages that Matter
JULY 17, 2017
If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.
Solution Selling vs. Aspirational Selling
Product Management University
FEBRUARY 15, 2023
If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context.
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Product Portfolio Management & the Strategic Ripple Effect 10 of 10 – How to Set Customer Success Managers Up To Play Offense
Product Management University
OCTOBER 23, 2023
In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.
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What is Competitive Analysis? [Example + Templates]
Userpilot
JULY 29, 2024
Identify direct and indirect competitors via market research to better position your product. SWOT analysis summarizes strengths, weaknesses, opportunities, and threats to provide insights for strategic recommendations to enhance competitive position. You can use surveys, interviews, or focus groups with customers. SWOT analysis.
Product Vision Board Checklist
Roman Pichler
JANUARY 31, 2023
Vision Inspiring : Describes the positive change the product should create. Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. These are vision, target group, needs, product, and business goals. Focused : There are no more than five features.
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504: Market Research for Product Innovation – with Chip Chomyn
Product Innovation Educators
SEPTEMBER 2, 2024
These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.
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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B
Product Management University
MARCH 30, 2023
Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. The solution providers that truly have differentiating value built into their products are extremely good at this part. healthcare, retail), size of the organization (e.g., USA, Canada, Mexico).
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Building a Strong Product Vision and Strategy: A Roadmap to Success
The Product Coalition
AUGUST 3, 2023
Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” The Impact: Articulate the positive outcomes your product will bring to users or the market.
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5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
Lenny Rachitsky
JULY 25, 2024
To win in business, you must be either a low-cost provider or differentiated. If so, you’re not differentiated enough. Find the transcript at: [link] Some takeaways: Strategy is an integrated set of choices that compels a desired customer action. Just like any skill, it improves with practice.
5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book
Business of Software Conference
JUNE 21, 2019
From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. 1 – Positioning is the difference between ‘So?’ Positioning changed the ‘So?’
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Alchemer Recognized in 2024 Gartner® Magic Quadrant™ for Voice of the Customer Platforms for Third Consecutive Research Report
Alchemer Mobile
FEBRUARY 6, 2024
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct.
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