ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Divide and Conquer the Activities of Strategic Product Managers. Product planning. Product strategy. Positioning.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 83

Product Research User Testing Customer Feedback Research Software 83

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. We haven’t done any outbound marketing such as cold leads,” she says, letting us know that you don’t have to utilize every marketing variation. What is Product-Market fit?

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Intercom, Inc.

MARCH 22, 2022

Which makes customer experience (CX) the most important differentiator and success factor your business has. On your site, in product, in-app, on web, or on mobile, inbound and outbound – the messaging possibilities are endless. Today, 80% of organizations are expecting to compete mainly based on CX.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Dear Strategy

AUGUST 27, 2018

That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level. Inbound and Outbound Marketing. On the other side of the coin, outbound marketing is all about being seen when people aren’t otherwise looking for you.

Strategy 53

Strategy Outbound Inbound Marketing 53

Intercom, Inc.

JUNE 22, 2020

Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Differentiate between the ongoing “always-on” messages needed for common user goals and the one-offs for product updates and general announcements.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Sachin Rekhi

AUGUST 6, 2015

This is what will help differentiate your solution from just a "vitamin" to being a "pain killer" if you are addressing problems so painful that any improvement to the problem space would be a welcome addition to your target audience. Strategic Differentiation. Or to sell it through an outbound sales team? Competition.

User Testing 143

User Testing Document Product Marketing Marketing 143

Userpilot

AUGUST 18, 2024

Next, list the benefits of your product, identify what differentiates it from the competition, and explain how it’s helpful to users. Outbound – This involves reaching out to prospects via cold calls, email campaigns, direct messages on social media, etc.

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Andrew Chen

JUNE 26, 2017

Outbound used to be painstaking and manual. Today, there are many sales tools that make outbound more accessible (Mixmax, Outreach, insidesales.com etc), which automates part of the process but also generates more noise and competition. Products trying to deepen differentiation by solving hard(er) problems/tech.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Intercom, Inc.

SEPTEMBER 21, 2022

Plus it’s an amazing way to differentiate against the competition. In order to provide this support, support teams will need to use a tool with both powerful automation and outbound capabilities to manage and streamline high-volume workloads. Which grows loyalty…. Which improves retention and grows revenue….

Research Software 118

Research Software User Testing Customer Experience Vision 118

Bain Public

JANUARY 10, 2023

What are the various strategies the product needs to be able to achieve in order to differentiate itself on the market and not be cloned by competitors? The enablement is the outbound communication of that to the customers through customer support marketing and sales is going to be done by departments you don't control.

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

nulab

MAY 10, 2019

Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. Differentiation leadership examples include Dyson and Apple. Outbound Logistics. Cost leadership examples include McDonalds and IKEA. And there are five of them: 1. Inbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. Go to town on channels that you can turn on and off, like outbound or cold email or advertising. There are a billion emails sent every day by MailChimp alone.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Brian Balfour

AUGUST 3, 2017

As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Because of that, they use Outbound Sales to sell (Product Channel Fit). Marketo Their market is the enterprise. HubSpot Their market is the mid-market.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

JANUARY 11, 2023

There are people that are going to sign up for the product, and there are people that you’re going to reach out to through outbound. And so, competing and winning on go-to-market strategies is becoming a pretty substantial differentiator. And, of course, there are people that are going to do all of the above, right?

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. You’re building differentiation through the customer experience.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

JULY 29, 2021

We have business development doing inbound and outbound. There are tons of companies that on the surface all look very similar, and even talking to them, sometimes, it felt very similar, and I needed a way to differentiate between some of the opportunities that were around in Dublin. And because of that, it’s pretty detailed.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Andrew Chen

MARCH 18, 2019

Or technology differentiation! Stay outbound. What is your advice for startup CEOs? What do you look for in an investment? This one is hard to answer generically — it’s easy to say, great team! Or big market! Or something generic like that. However, being in venture capital is about being in the “exceptions” business.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Intercom, Inc.

AUGUST 20, 2019

Buyers now have more information than ever before, inbound and outbound SDRs have to change their approach to capture buyer interest and add value, and the skill set needed to be successful has changed. This is accomplished through inbound qualification, or from outbound outreach to prospective customers. Here’s why.

Weak Development Team 35

Weak Development Team Customer Experience Outbound Inbound 35

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.).

Reporting Tools 70

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 70

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.).

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Business of Software Conference

MAY 21, 2020

Other organisations, like Google, offer fantastic learning opportunities and growth progression and we believe that most NGOs will also try to differentiate on their organisational purpose. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Andrew Chen

MARCH 18, 2019

Or technology differentiation! Stay outbound. What is your advice for startup CEOs? What do you look for in an investment? This one is hard to answer generically — it’s easy to say, great team! Or big market! Or something generic like that. However, being in venture capital is about being in the “exceptions” business.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Intercom, Inc.

JUNE 8, 2021

In a crowded marketplace, 32% of respondents say that being able to scale their support has given them increased differentiation or advantage relative to competitors. Outbound messaging (70%). The research shows that conversational support has significant knock-on effects for the rest of your business, too. Personalization (66%).

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Gainsight

DECEMBER 23, 2019

A million things going on outbound-driven, rapidly changing. So you need to be aligned as we say, with what the company’s strategic priorities are at that point. Jason: Well that’s, so I only know ClearSlide by story, but a super dynamic company for a long time. And that’s interesting, was churn not a key metric?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Increased business efficiency (58%). Enhanced customer satisfaction (58%). Improved customer acquisition (54%). Increased ROI (54%). Other listed benefits?

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

AUGUST 1, 2019

The differentiated insight was that everybody in a startup is searching “How do I set up payroll for a startup?” When you’re a CFO or an operations person and you go to a startup, you have to be an expert on payroll, office space, benefits – all of these things I really didn’t know that much about. for the first time.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36