article thumbnail

525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

During this conversation, Clayton suggested they needed a name for the concept, and “Jobs-To-Be-Done” was born. Like the Snickers/Milky Way example, are there ways you could better differentiate your product by focusing on the specific job it does for customers?

article thumbnail

371: What product managers need to know about IP – with Rich Goldstein

Product Innovation Educators

Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage. 27:57] Is there any value for you in your career to have your name on a patent? Look for product differentiation that you can keep exclusive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants.

article thumbnail

Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product

Product Management University

The new product is going to boost your differentiation in the competitive space. company name] expands its AI coach language to 96, the most in the industry. company name] introduces fully integrated video that expands the power of the [company name] technology platform. You’ve just built some cool new A.I.

article thumbnail

Mental Models for Product Managers – Part 2

The Secret PM Handbook

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Name Image Description. What are the four components? Who the product is for (the market). What the product is (the category).

article thumbnail

340: Lean product development – with Steve Stucky

Product Innovation Educators

For seven years it was called The Everyday Innovator, but I recently changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers love. His name is Steve Stucky, and he has over 25 years of experience applying lean product development. .

article thumbnail

TEI 285: What video storytelling can teach product managers – with Patrick Shelton

Product Innovation Educators

Current Resident is the name of a creative video production group in Minneapolis, Minnesota. Our mission is finding what makes you or your organization special and understanding that differentiation doesn’t necessarily come through features and benefits, but can come through values and stories. [6:37] 17:12] Prepare and Assemble.