ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

Weak Development Team 76

Weak Development Team Product Strategy User Testing Strategy 76

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Data Visualization 82

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Research Software 73

Research Software Positioning Data Visualization Definition 73

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Book a demo now to discuss with our team! Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 80

Advertising Analytic Tools Research Software Data Visualization 80

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Product failure is often attributed to poor UI/UX. Help customers experience value with minimum viable onboarding and use in-app messaging to gradually reveal new functionality to keep them engaged.

Feedback Software 88

Feedback Software Research Software User Testing Analytic Tools 88

Sachin Rekhi

FEBRUARY 9, 2020

In our discussions, we talk about all the usual things: their ultimate career aspirations; their understanding of their own strengths and weaknesses and the skill gaps they hope to fill; as well as the specifics of each role they are considering, including scope, responsibilities, title & compensation, and manager.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Wireless 218

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

Product Research 73

Product Research Customer Feedback Data Visualization User Testing 73

UX Planet

JANUARY 16, 2024

The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation.

Branding 98

Branding User Testing Product Research Data Visualization 98

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. 1 Poor definition of value proposition and feature focus. While Squarespace and Ryanair manage to make this alignment look easy, the reality is anything but.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Userpilot

JANUARY 16, 2024

Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. You may want to learn who your top competitors are, their value proposition , and their weaknesses.

ChatGPT 80

ChatGPT Data Visualization Onboarding KPIs Research Software 80

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign. Strong positioning makes the work of the marketing and sales teams easier.

Research Software 89

Research Software Feedback Software Analytic Tools Positioning 89

Userpilot

AUGUST 28, 2023

As customers switch from email to social media, in-app messaging , live chat, push notifications, and more, you need a way to connect them all and deliver a seamless experience to users. Then, you need to develop a consistent and personal brand voice across all channels to connect with and delight customers.

Analytic Tools 78

Analytic Tools Research Software Customer Communications Data Visualization 78

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy.

Research Software 85

Research Software Analytic Tools Product Marketing Product Research 85

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. SaaS teams use various insight types, ranging from quantitative metrics to qualitative feedback, covering aspects like awareness, purchasing behavior, and product usage. Let’s dive right in!

Data Visualization 87

Data Visualization Customer Feedback User Testing Analytic Tools 87

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

Feedback Software 80

Feedback Software Product Research Analytic Tools User Testing 80

Modus Create

MAY 28, 2024

In our Conversations with Chief Innovators series, Larry explains that business leaders are concerned because AI “exhibits behaviors we might label as bad in humans.” Top considerations for developing an AI strategy AI initiatives are not one-size-fits-all—yours should be tailored to organizational needs and strategic goals.

Reporting Tools 64

Reporting Tools Research Software Data Visualization Weak Development Team 64

Userpilot

NOVEMBER 8, 2022

A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs. Differentiate your product from other similar products on the market to avoid product parity. Properly position your product and choose the right messaging to convey its value to your audience.

Feedback Software 76

Feedback Software User Testing Product Research Strategy 76

Intercom, Inc.

FEBRUARY 6, 2019

Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch. Is it a differentiator for us or something innovative in the market?

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Book a demo with our team to learn more. Your sales team will be in overdrive.

Feedback Software 69

Feedback Software Research Software Analytic Tools Product launches 69

Userpilot

APRIL 15, 2024

From poor onboarding to slow response times and inadequate self-serve support, customer pain points significantly impact the customer experience, potentially leading to dissatisfaction, negative online reviews, and churn. Unclear messaging. For example, you can have themes like: Long wait times. Unhelpful support staff.

User Friction 87

User Friction Customer Communications Analytic Tools Feedback Software 87

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP.

User Testing 84

User Testing Product Research Framework Feedback Software 84

Userpilot

MARCH 27, 2023

We finish with an overview of product analytics tools that your team can benefit from. Product analytics are used not only by the product team but also by the customer success and the marketing team, as well as UX designers and devs. As a result, product teams are able to make quicker decisions.

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 91

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 188

User Testing Weak Development Team Customer Experience Customer Feedback 188

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

The Product Guy

JUNE 18, 2020

Ruthless prioritization translates to product teams spending time building the right thing at the right time. This discipline is the bread & butter for a winning product team, but building an effective product process takes a lot of trial and error. A product feedback loop keeps software teams close to their customers.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product Coalition

FEBRUARY 3, 2022

You can develop hypotheses about your target market, but you won’t truly know who your customers are until you throw your hook into the water and see what kind of fish bite. It’s better to differentiate 1–3 different personas than one based on “average”. We also differentiate ourselves by pursuing a different set of delighters.

User Testing 157

User Testing Product Research Product Marketing Customer Experience 157

ProductPlan

AUGUST 10, 2023

It’s not sexy and won’t land the leadership team any TED Talks. The team can still make minor changes and improvements that boost adoption, revenue, and retention while still pursuing big bets. Taking a bifurcated approach to product development and innovation is more vital than ever.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. To evaluate your in-app messages, use flow analytics.

Product launches 77

Product launches User Testing Product Research Analytic Tools 77

Userpilot

JUNE 30, 2024

Agile user stories focus on explaining the “who,” “what,” and “why” of a software requirement, making it easily understandable for both technical and non-technical product team members. However, any member of the Agile team can write user stories. Book a demo now to begin. User story template.

User Testing 59

User Testing Feedback Software Research Software Analytic Tools 59

ProductPlan

APRIL 25, 2023

Great teams assemble individuals with differing skill sets, perspectives, and experiences. For example, Iron Man and Captain America leading the Avengers or Superman, Batman, and Wonder Woman teaming up as the Justice League. Many product teams now have their own team of super-powered individuals banding together for a common cause.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Userpilot

JULY 27, 2022

There are five stages of the product life cycle: development, introduction, growth , maturity, and decline. Product life cycle marketing (PLC marketing) aligns the marketing efforts of a product with its stage of development. These include the development, introduction, growth, maturity, and decline stages.

User Testing 83

User Testing Feedback Software Analytic Tools Research Software 83

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

AUGUST 22, 2024

Effective client onboarding sets the tone for relationships , ensures regulatory compliance, improves efficiency through digitization, and can serve as a key product differentiator. It also reduces the strain on the customer support team. Understanding and maintaining these requirements throughout the onboarding process is crucial.

Reporting Tools 87

Reporting Tools Data Visualization Onboarding KPIs Analytic Tools 87

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. So let’s cover each of them and see what you can do to improve your team’s effectiveness. What is a persona? Why is creating personas important?

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Intercom, Inc.

JANUARY 20, 2022

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Paul: Yeah.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249