ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

Weak Development Team 76

Weak Development Team Product Strategy User Testing Strategy 76

Intercom, Inc.

NOVEMBER 21, 2019

Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way. I really recommend it, because the biggest differentiator we saw is that in a persona-driven world, you’re really thinking about that fictional character.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

JANUARY 20, 2022

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Paul: Yeah.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

The Product Guy

JUNE 18, 2020

Ruthless prioritization translates to product teams spending time building the right thing at the right time. This discipline is the bread & butter for a winning product team, but building an effective product process takes a lot of trial and error. A product feedback loop keeps software teams close to their customers.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Mind the Product

JULY 25, 2018

One prevalent theme that came up in all the interviews was how, when trying to find a solution to a challenging problem, you should try to leverage all the diverse skills available in the team. Encourage the team to think of at least four solutions to the problem being presented, if not more. engineering, commercial, design etc.)

Weak Development Team 129

Weak Development Team Analytic Tools Research Software Construction 129

Intercom, Inc.

AUGUST 20, 2019

There’s no shortage of advice for SDRs online , so it’s easy to find nuggets of wisdom to help in your sales career, but unfortunately there’s also a lot of bad advice. At the time I didn’t fully value the SDR experience or the skill set I was developing. The virtue of patience.

Weak Development Team 35

Weak Development Team Customer Experience Outbound Inbound 35

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 177

User Testing Weak Development Team Customer Experience Customer Feedback 177

Userpilot

APRIL 22, 2024

Extract feature development insights. Involve cross-functional collaboration with the sales team, product team, engineering, and other relevant stakeholders. This type of analysis helps identify which features contribute positively to your product’s value and which might be redundant or underperforming.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Weak Development Team 81

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Product failure is often attributed to poor UI/UX. Help customers experience value with minimum viable onboarding and use in-app messaging to gradually reveal new functionality to keep them engaged.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

The Product Coalition

FEBRUARY 3, 2022

You can develop hypotheses about your target market, but you won’t truly know who your customers are until you throw your hook into the water and see what kind of fish bite. It’s better to differentiate 1–3 different personas than one based on “average”. We also differentiate ourselves by pursuing a different set of delighters.

User Testing 146

User Testing Product Research Product Marketing Customer Experience 146

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign. Strong positioning makes the work of the marketing and sales teams easier.

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns.

Analytic Tools 84

Analytic Tools Feedback Software Research Software Data Visualization 84

UX Planet

JANUARY 16, 2024

The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation.

Branding 96

Branding User Testing Product Research Data Visualization 96

Intercom, Inc.

MAY 16, 2019

As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges. To differentiate yourself in a crowded market, ease of use is only part of the equation. Multi-step pointer messages in a Product Tour. If you enjoy our conversation, check out more episodes of our podcast.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Research Software 75

Research Software Positioning Data Visualization Definition 75

UX Studio

APRIL 17, 2018

Differentiate AI content visually. Firebase, a tool for mobile developers, labels the predicted data with a magic wand icon. We see our job as a UX team as helping people understand how machines work so they can use them better. Some chatbots use messages to clarify their level of advancement.

Data Visualization 108

Data Visualization Artificial Inteligence Feedback Software UX 108

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product. Short on time? The mission of MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JANUARY 16, 2024

Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. You may want to learn who your top competitors are, their value proposition , and their weaknesses.

ChatGPT 83

ChatGPT Data Visualization Onboarding KPIs Research Software 83

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

Product Research 75

Product Research Customer Feedback Data Visualization User Testing 75

The Product Guy

SEPTEMBER 12, 2017

If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. But they shouldn’t receive the same message about your new feature. Which message is more effective? Sad but true. First, it would be irrelevant to many of them.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Book a demo now to discuss with our team! Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 82

Advertising Analytic Tools Research Software Data Visualization 82

Userpilot

MARCH 27, 2023

We finish with an overview of product analytics tools that your team can benefit from. Product analytics are used not only by the product team but also by the customer success and the marketing team, as well as UX designers and devs. As a result, product teams are able to make quicker decisions.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 93

Intercom, Inc.

OCTOBER 29, 2020

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded. If not now, then when?”

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

NOVEMBER 8, 2022

A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs. Differentiate your product from other similar products on the market to avoid product parity. Properly position your product and choose the right messaging to convey its value to your audience.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP.

User Testing 87

User Testing Product Research Framework Feedback Software 87

Userpilot

AUGUST 28, 2023

As customers switch from email to social media, in-app messaging , live chat, push notifications, and more, you need a way to connect them all and deliver a seamless experience to users. Then, you need to develop a consistent and personal brand voice across all channels to connect with and delight customers.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Userpilot

JULY 27, 2022

There are five stages of the product life cycle: development, introduction, growth , maturity, and decline. Product life cycle marketing (PLC marketing) aligns the marketing efforts of a product with its stage of development. These include the development, introduction, growth, maturity, and decline stages.

User Testing 86

User Testing Feedback Software Analytic Tools Research Software 86

ProductPlan

AUGUST 10, 2023

It’s not sexy and won’t land the leadership team any TED Talks. The team can still make minor changes and improvements that boost adoption, revenue, and retention while still pursuing big bets. Taking a bifurcated approach to product development and innovation is more vital than ever.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

APRIL 15, 2024

From poor onboarding to slow response times and inadequate self-serve support, customer pain points significantly impact the customer experience, potentially leading to dissatisfaction, negative online reviews, and churn. Unclear messaging. For example, you can have themes like: Long wait times. Unhelpful support staff.

User Friction 90

User Friction Customer Communications Analytic Tools Feedback Software 90

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

Product Research 82

Product Research Feedback Software Analytic Tools User Testing 82

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

Userpilot

OCTOBER 21, 2022

Minimum viable features are the set of product characteristics that you need to develop to satisfy a user's need. The development of the MVP and MVE should happen at the same time. Developing one is not possible without the other. These include marketing messages , the sales process, and customer support. Why viable?

Customer Experience 92

Customer Experience Onboarding KPIs User Testing Customer Feedback 92