Differentiation Messaging Transportation 
BrainMates
NOVEMBER 1, 2021
Product Management 101 is “problem before solution”, but it still appears the message is not getting through, as too many products & product improvements are launched without a real benefit to customers. In reality, its use was relegated to low volume, niche transportation cases in urban settings like police, postal service or tourists.
Lenny Rachitsky
AUGUST 13, 2024
Translate into value: The above unique attributes often bucket into themes of value that are differentiated. The difference between positioning, messaging, and branding ▶ These concepts are distinct, because positioning is a fundamental precursor to messaging. What am I actually going to do with that?
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BrainMates
OCTOBER 30, 2022
Product Management 101 is ‘problem before solution’, but it still appears the message is not getting through, as too many products and product improvements are launched without a real benefit to customers. – yet Segway touted it would solve all individual transportation needs. 3 - No Clear Differentiation In Market.
The Product Coalition
OCTOBER 3, 2020
while commuting in public transport. Even if you remember that somebody sent you a track to listen, you have to look into each messaging app you’re using to find that track. In order to differentiate from other types of playlists and to be able to display a badge for unseen added songs, I decided to make the playlists covers circle.
Product Innovation Educators
FEBRUARY 28, 2022
He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. When an audience experiences narrative transportation, they are more likely to be moved to action. Guide: I totally get it.
ProductPlan
JUNE 14, 2022
Uber : Transportation as reliable as running water, everywhere for everyone. For example, Peleton expanded into treadmills or Uber offering scooters or buses as transportation options. What helps Slack separate from the pack of other messaging tools is its commitment to putting itself in its customers’ shoes.
Pragmatic Marketing
MAY 4, 2020
Because webinar attention span is waning, the CEO is offering a 15-minute podcast message for CAB members only. Traditionally, this has come with the moderate to high expense of hosting an in-person meeting and transporting a dozen customers to a 5-star hotel for a day and a half. It’s human psychology at work.
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