Roman Pichler

NOVEMBER 11, 2024

But once you’ve accepted maturity, you want to firm up your defence, protect the product’s position, and focus on efficiency. Take, for example, Google Wave , a messaging and collaboration tool launched in 2009. If you see a positive market response to your newly launched product, then that’s great.

Product Strategy 317

Product Strategy Strategy User Testing Research Software 317

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 72

Messaging User Testing Research Software Analytic Tools 72

Product Management University

OCTOBER 29, 2024

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For? What’s Unique About Product Management University Courses?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 90

Research Software Feedback Software Messaging Reporting Tools 90

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Use Themes to Differentiate. The Playbook: Make It More About the Buyer – Way More!

Positioning 113

Positioning Differentiation Workshop Messaging 113

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. With only 10% unaided recall from initial meetings, creating clear, repeatable messaging that others can articulate becomes crucial for sales success.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 112

Positioning User Testing Product Research Data Visualization 112

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Product Management University

SEPTEMBER 4, 2023

In the simplest terms, portfolio marketing is a set of business practices for positioning and marketing the strategic customer value of your portfolio to chosen market segments with supporting practices that integrate the marketing of individual products. Marketing products individually only dilutes that message. Absolutely not.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Workshop 100

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. You’ve just built some cool new A.I. None of these headlines answer the “why do buyers care” question.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Relevance is the lynchpin to strong messaging. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 92

Research Software Feedback Software Analytic Tools Positioning 92

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities. Product positioning should not be rushed. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

Userpilot

AUGUST 8, 2024

They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. This is also the time to define your product’s positioning and unique value proposition (UVP). For example, Userpilot differentiates itself through its comprehensive feature suite.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. This brand positioning is only possible because the points of parity (in this case, security) have already been met. What are points of parity?

Analytic Tools 84

Analytic Tools Feedback Software User Testing Product Research 84

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Over time, your audience will begin associating the product’s positive attributes with your brand itself, which leads to increased trust and loyalty. Product-led blog content.

Advertising 83

Advertising Analytic Tools Research Software Data Visualization 83

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. Joshua Hollander is a Client Success Leader at OneSignal, a user messaging platform and Mixpanel integration partner. Tell us about user messaging and how product analytics can inform strategies and deployments with it.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Userpilot

JULY 24, 2024

Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. Define your positioning and messaging to get a clear idea of how you’ll promote your product once it’s ready for your target market.

Data Visualization 97

Data Visualization Framework Product Strategy Analytic Tools 97

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Do you have a name, a logo, and have you thought about brand positioning? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? How often is message content updated? Send messages? will you leverage?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. What most technology companies aren’t touting is business process integration and the value to the customer, the real point of differentiation.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Haines-Group

SEPTEMBER 19, 2023

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. Defining “MVP” Start with Positioning. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? Exactly the point.

User Testing 78

User Testing Product Research Differentiation Construction 78

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Data Visualization 85

Intercom, Inc.

APRIL 26, 2022

For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. With Intercom, you can streamline customer query messages across all of your key digital channels so that your team can read, manage, and respond to messages all from one Inbox instead of jumping between tools and channels.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219