Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 72

Messaging User Testing Research Software Analytic Tools 72

Intercom, Inc.

SEPTEMBER 15, 2022

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Together, they’ll talk about the evolution of emojis, recent trends in business messaging, and how organizations can use emojis to build better relationships with their customers. Enter the emoji.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 90

Research Software Feedback Software Messaging Reporting Tools 90

Product Management University

OCTOBER 29, 2024

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Roman Pichler

NOVEMBER 11, 2024

Take, for example, Google Wave , a messaging and collaboration tool launched in 2009. Think of what happened in the smartphone space: The design of the original iPhone, which was once a major differentiator, has become the standard for all modern phones.

Product Strategy 317

Product Strategy Strategy User Testing Research Software 317

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. With only 10% unaided recall from initial meetings, creating clear, repeatable messaging that others can articulate becomes crucial for sales success.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Intercom, Inc.

DECEMBER 4, 2018

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. Level AA, because business messaging should reach everyone, regardless of how they interact with the web.

Customer Experience 99

Customer Experience Differentiation Onboarding KPIs Customer Feedback 99

Product Management University

OCTOBER 16, 2023

Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

Positioning 147

Positioning Product Research User Friction Differentiation 147

Intercom, Inc.

JULY 5, 2022

Intercom customers can set up automated messages to engage their customers when they match certain criteria. Initially we only had simple in-app messages and email but over time we added more and more ways to engage customers, such as SMS, Product Tours, Banners, etc. Differentiate with connected systems. Start with the system.

Feedback Software 186

Feedback Software User Testing Product Research Data Visualization 186

Product Management University

SEPTEMBER 4, 2023

Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. That’s a pretty powerful message with a ton of strategic implications when you weave the customer’s industry and business context into the message. Marketing products individually only dilutes that message.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. Joshua Hollander is a Client Success Leader at OneSignal, a user messaging platform and Mixpanel integration partner. Tell us about user messaging and how product analytics can inform strategies and deployments with it.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. What most technology companies aren’t touting is business process integration and the value to the customer, the real point of differentiation.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. You’ve just built some cool new A.I. None of these headlines answer the “why do buyers care” question.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

AUGUST 8, 2024

They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. Differentiation strategy The differentiation strategy focuses on setting your product apart from its competition by highlighting its unique features.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? How often is message content updated? Send messages? What are your key Startup Metrics ? How do you make your money? How do you measure success? Commenting?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. Differentiation strategy. Excessive differentiation. What are points of parity? Source: Amplitude. Source: TechCrunch.

Analytic Tools 84

Analytic Tools Feedback Software User Testing Product Research 84

Userpilot

SEPTEMBER 10, 2024

Improve the impact of your marketing strategies Instead of sending a generic message to your entire target market, segmentation enables you to develop targeted marketing campaigns for each segment. Country : Differentiates based on national needs and regulatory environments. Create value-based segments with Userpilot.

Research Software 81

Research Software Data Visualization Marketing Customer Experience 81

Userpilot

JULY 24, 2024

Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. Define your positioning and messaging to get a clear idea of how you’ll promote your product once it’s ready for your target market.

Data Visualization 97

Data Visualization Framework Product Strategy Analytic Tools 97

Intercom, Inc.

SEPTEMBER 28, 2021

In the race for market share, startups try to close the gaps on incumbent companies, while incumbents try to build new, differentiator features. We took a different approach to our recently launched multichannel transactional messaging feature. Whoever does it fastest will win.

Feedback Software 249

Feedback Software Product Management Product Manager Customer Feedback 249

Intercom, Inc.

JUNE 22, 2021

A truly great sales experience builds trust with your prospects, tailors messaging to their specific needs, and focuses on the buyer’s circumstances throughout the entire process. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Consider these factors when choosing an influencer to advertise your product: Relevance : Does the influencer’s content and audience align with your brand and message?

Advertising 83

Advertising Analytic Tools Research Software Data Visualization 83

Product Management University

MAY 15, 2024

Your Messaging Hierarchy for Great Presales Demos Now that you have all the building blocks for a great demo, try this hierarchy from the top down to deliver a simple but powerful value story. Your intimate knowledge of the buyer is ultimately what differentiates you. Customers don’t buy because they understand you.

Demo 113

Demo Customer Experience Differentiation Banking 113

Intercom, Inc.

APRIL 26, 2022

For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. With Intercom, you can streamline customer query messages across all of your key digital channels so that your team can read, manage, and respond to messages all from one Inbox instead of jumping between tools and channels.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Intercom, Inc.

SEPTEMBER 7, 2022

It’s no secret that customer experience is the key differentiator for online customers today. Include a basic message, embed an explainer video, or connect your Tooltip to the rest of Intercom – empowering you to share relevant Articles, kick off a Product Tour, prompt a survey, and more.

Data Visualization 118

Data Visualization Embedded Analytics Customer Experience Product Research 118

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. That credibility is often what differentiates you in the end. Competitive Differentiation The lead story here is not a feature comparison matrix. Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Lenny Rachitsky

AUGUST 13, 2024

Translate into value: The above unique attributes often bucket into themes of value that are differentiated. The difference between positioning, messaging, and branding ▶ These concepts are distinct, because positioning is a fundamental precursor to messaging. What am I actually going to do with that?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Product Management University

OCTOBER 23, 2023

Product marketing receives all the WHO, WHAT & WHY content from product management to create and communicate value messages that fill the sales funnel with influencers and buyers that have a need worthy of engaging with you.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Haines-Group

SEPTEMBER 19, 2023

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? Proceed to Messaging. Defining “MVP” Start with Positioning.

User Testing 78

User Testing Product Research Differentiation Construction 78

Product Management University

SEPTEMBER 15, 2020

The market-problems approach forces you to spread resources thinner, compete and differentiate at a product level (feature wars) and usually means marketing and sales messages are fragmented across products and don’t tell a cohesive value story. Consider the ripple effect of each approach. Solving Market Problems.

Marketing 130

Marketing Differentiation Healthcare B2B 130