Roman Pichler

MAY 13, 2024

It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. Does the data show positive, flat, or negative trends? Is your product still sufficiently differentiated and does it still stand out from competing offerings?

Customer Experience 277

Customer Experience Product Research Technical Review Data Visualization 277

bpma ProductHub

FEBRUARY 4, 2018

But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Helps engineering to ensure the product meets the market requirements identified by PM.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Management University

AUGUST 15, 2023

It’s the root cause of constantly changing priorities, a lot of stops, starts and shifts in direction to meet your company’s annual numbers. It’s a much better use of resources compared to the scattershot scenario that depends on every product succeeding in its own silo to meet the company’s goals.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

FEBRUARY 9, 2021

Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. Does it meet my expectations and needs? We continue to work to staff our chat in order to help meet our customers needs.”. Pretend you’re a customer.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. How can you ensure you’re meeting the need for digital transformation and providing engaging customer experiences at scale – without wasting time and money on endless tools? Embracing digital: from survival to thriving in the post-COVID-19 world.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

bpma ProductHub

FEBRUARY 17, 2018

How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity?

Differentiation 150

Differentiation Roadmap Presentation Events 150

Alchemer Mobile

FEBRUARY 24, 2022

NPS+ is the simple solution our team devised to meet our customers’ needs while still sticking to our beliefs about actionable customer feedback. Rather, identify a “point of positive experience” within your app to display your prompt. Comment tone: Does the campaign influence your community’s tone in a positive or negative way?

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Roman Pichler

OCTOBER 2, 2018

If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue. Do the metrics show a positive, flat, or negative trend? Reviewing their products will tell you if your product is still sufficiently differentiated.

Product Strategy 247

Product Strategy Product Research Strategy Technical Review 247

Intercom, Inc.

APRIL 23, 2018

Fortunately, with the new regulations in place, it will become harder to store unnecessary data – engineering teams have had to become a lot more mindful and are in a much better position to carefully catalog what they own and create. Auditing third party service providers on a regular basis will help to meet regulatory requirements.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 90

Research Software Feedback Software Analytic Tools Positioning 90

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Product Management University

FEBRUARY 15, 2023

It’s simple and it meets the most basic criteria for a dessert. If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. In other words, it’s your superior knowledge of the customer’s business that differentiates you.

Product Research 130

Product Research B2B Document Demo 130

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy. Paul: I think an interesting duo that we could also talk about here is a product strategy and product positioning, because obviously both of those things are very deeply intertwined.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

DECEMBER 11, 2024

However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals. AI has put you in the best position to do that in a fraction of the time it would take you otherwise. Executive stakeholders want things that drive growth.

Product Management 130

Product Management User Testing Product Manager Technical Review 130

Product Talk

DECEMBER 6, 2023

Follow these steps to create an opportunity solution tree: Make sure that you meet the prerequisites. Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. This can be helpful when one team is responsible for meeting the needs of both sides of a marketplace (e.g.

Data Visualization 311

Data Visualization Product Research Analytic Tools Research Software 311

Product Management Unpacked

MAY 26, 2020

Meet Claire Marcus, senior product manager at UPMC Health Plan. Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all. A look into healthcare product management in the time of Coronavirus.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? As product managers, we are tasked with identifying customer problems and delivering solutions that meet those needs. As product managers, we are tasked with identifying customer problems and delivering solutions that meet those needs.

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

Product Talk

SEPTEMBER 20, 2023

Let’s meet them first before we dive into their experience with Miro. He’ll often select one area of the tree and export it to a PDF so he can add it to a meeting slide. I interview weekly (for the most part), I have created an OST with my team, and I meet more frequently with my product trio.” Why Choose Vistaly?

Data Visualization 284

Data Visualization Analytic Tools Research Software Product Research 284

Product Talk

DECEMBER 15, 2021

Meet the Product People. He began his career as a freelancer and tech entrepreneur, so this will be his first full-time official position as a product manager in a company that is not his. “For Positive past experiences can help you highlight what you’d like more of in your next company and role.

Product Research 214

Product Research Customer Experience Research Software Reporting Tools 214

The Product Coalition

FEBRUARY 1, 2021

The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. This certainly avoids promoting the wrong description to prospective candidates.

Technical Review 167

Technical Review Advertising Customer Experience Agile 167

Mind the Product

JULY 16, 2019

If, for instance, the product manager is irritated that some people in the team are late for meetings, the axis label could be “ punctuality ” or, to be a little more ambiguous and open, “ meeting culture ”. Some teams are extremely positive or, more often than not, extremely self-critical.

Feedback Software 163

Feedback Software Differentiation Agile Positioning 163

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

OCTOBER 10, 2023

Is it easier for your company to meet its strategic and financial goals by executing 10 individual product strategies for example, or executing one holistic market strategy for all 10 products that’s intended to drive growth in the most lucrative market segments for your portfolio (the company) as a whole? Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Product Management University

JANUARY 23, 2017

Second, there may be people in product marketing roles that don’t meet the requirements. Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. Don’t sweat it. No need to duplicate.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Intercom, Inc.

FEBRUARY 5, 2019

. “Put simply, your sales strategy is how you’ll drive revenue” Generally your sales strategy will include things like your target market, ideal customer profile , go-to-market positioning, sales motions, methodology and channels. Establish clear, differentiated roles on your sales team. Define your ideal customer profile.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. The transition meeting with customer on-boarding is complete and it’s time to make sure customers get the value they expected. Product marketing now has a differentiating message to fill the pipeline.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. It outlines the market segments most conducive to meeting your strategic and financial goals, and the business solutions (not to be confused with product solutions) required to capitalize on the growth potential of those markets.

Leadership 147

Leadership Marketing Product Management Product Manager 147

ProductPlan

AUGUST 4, 2020

A great example of this mindset was when I was part of a team that launched the online meeting software GoToMeeting. Yet that wasn’t enough to have a product that stood out from a vast field of online meeting competitors. First, we made the product easiest to start and use online meeting product on the market.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Roman Pichler

DECEMBER 3, 2019

Does the data show positive, flat, or negative trends? Is your product still sufficiently differentiated ? This offers several benefits: Time savings : Combining the two reviews saves you scheduling another meeting and inviting the same attendees. What conclusions can you draw from the analysis? Are there new market entrants?

Technical Review 170

Technical Review Product Strategy Strategy Workshop 170

Product Management University

OCTOBER 13, 2023

product marketing positions the value of those features for every product. Since the theme here is ripple effect, let’s look at the ripple effect of feature-based roadmaps. product management publishes a feature release schedule for every product. sales demonstrates and sells the value of those features for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Since leaving college, I knew I wanted to work in technology, in a sales or go-to-market position.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

The Product Bistro

DECEMBER 28, 2018

But like Ford, Apple is a premium brand, and they jealously guard that positioning in the market by not undercutting their cache with a cheaper offer. Sure, there is plenty of opportunity to commoditize, but differentiation is key, and Apple knows how to ensure that they retain their cachet. Final note.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. You want to schedule the next meeting on the demo call with specific objectives and action items so you don’t lose the lead after the call. Ask Questions. Ask open-ended questions. Time Your Demo.

Demo 130

Demo B2B User Friction Customer Experience 130

Amplitude

FEBRUARY 1, 2021

Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Positioning starts with understanding the target audience(s) for your product. Is it to generate additional revenue from existing markets?

Product launches 111

Product launches Strategy User Testing Product Research 111