Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. No response to phone calls, texts or emails, and requests for meetings. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.

Positioning 100

Positioning Product Research Research Software Workshop 100

Product Innovation Educators

SEPTEMBER 2, 2024

These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.

User Testing 280

User Testing Product Research Market Research Research Software 280

Sachin Rekhi

JANUARY 11, 2025

Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. Meeting which consumer needs? All successful how-to-win choices boil down to one of the two approaches: cost leadership or differentiation.

User Testing 78

User Testing Systems Review Research Software Customer Experience 78

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Product Management University

JULY 24, 2018

You’re about to go into a sales discovery meeting with a new prospect. Here are three ways to make sales discovery meetings more engaging for your prospects by just being curious. You’ll walk away with everything you need to effectively position and differentiate whatever you’re selling.

Product Research 113

Product Research Differentiation Data Visualization Positioning 113

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. With only 10% unaided recall from initial meetings, creating clear, repeatable messaging that others can articulate becomes crucial for sales success. What did we learn?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Product Innovation Educators

JULY 19, 2021

The study researches the factors that differentiate successful product teams from the rest of the pack. Surprisingly, respondents were very upbeat and positive. Change your default meeting time from one hour to 45 minutes to enable breaks and relieve mental exhaustion, particularly between online meetings.

Product Research 278

Product Research Research Software Product Management Product Manager 278

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. We interview so that we can learn how we can positively intervene in their lives. These gaps allow us to differentiate our products and services from our competitors’.

Generative AI 296

Generative AI Product Research Feedback Software Analytic Tools 296

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? What are its business goals?

Product Research 281

Product Research Technical Review Feedback Software Research Software 281

Roman Pichler

AUGUST 11, 2020

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Ask your Scrum Master to help you select the right decision rule and to facilitate joint meetings. A good vision exercises pull—it describes a future state that people want to bring about.

Vision 322

Vision User Testing Product Research Research Software 322

UX Planet

DECEMBER 6, 2024

Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. So they look for automobile rental firms to suit thisneed. Image credit: Karena E.I

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

Roman Pichler

MAY 13, 2024

It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. Does the data show positive, flat, or negative trends? Is your product still sufficiently differentiated and does it still stand out from competing offerings?

Customer Experience 280

Customer Experience Product Research Technical Review Data Visualization 280

bpma ProductHub

FEBRUARY 4, 2018

But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Helps engineering to ensure the product meets the market requirements identified by PM.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Management University

AUGUST 15, 2023

It’s the root cause of constantly changing priorities, a lot of stops, starts and shifts in direction to meet your company’s annual numbers. It’s a much better use of resources compared to the scattershot scenario that depends on every product succeeding in its own silo to meet the company’s goals.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Follow the PPP hierarchy: First solve positioning, then packaging, then pricing. Then come up with positioning, which is how customers see the product. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 156

Product Research Differentiation Customer Feedback Data Visualization 156

Intercom, Inc.

FEBRUARY 9, 2021

Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. Does it meet my expectations and needs? We continue to work to staff our chat in order to help meet our customers needs.”. Pretend you’re a customer.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. How can you ensure you’re meeting the need for digital transformation and providing engaging customer experiences at scale – without wasting time and money on endless tools? Embracing digital: from survival to thriving in the post-COVID-19 world.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

bpma ProductHub

FEBRUARY 17, 2018

How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity?

Differentiation 150

Differentiation Roadmap Presentation Events 150

Alchemer Mobile

FEBRUARY 24, 2022

NPS+ is the simple solution our team devised to meet our customers’ needs while still sticking to our beliefs about actionable customer feedback. Rather, identify a “point of positive experience” within your app to display your prompt. Comment tone: Does the campaign influence your community’s tone in a positive or negative way?

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

The Product Guy

SEPTEMBER 27, 2016

Meet the mentors…. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. James builds products and services which delight customers and differentiate companies. Signup to be a Mentor Today!

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Roman Pichler

OCTOBER 2, 2018

If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue. Do the metrics show a positive, flat, or negative trend? Reviewing their products will tell you if your product is still sufficiently differentiated.

Product Strategy 247

Product Strategy Product Research Strategy Technical Review 247

UX Planet

FEBRUARY 6, 2025

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. The idea is to spark joy, user engagement and positive emotional responses by weaving neuroscience insights into every step of the creative designprocess: 1.

Banking 76

Banking Data Visualization Feedback Software Customer Experience 76

Product Innovation Educators

FEBRUARY 28, 2022

We summarize this as: A Character h as a Problem a nd meets a Guide w ho gives them a Plan a nd calls them to Action t hat helps them avoid Failure and ends in Success. [17:48] Position your customer as the hero of the story and your product or business as the guide. 17:48] How do we apply these story elements to marketing?

Framework 236

Framework Marketing Transportation Product Manager 236

The Product Guy

OCTOBER 25, 2016

Meet the mentors…. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. James builds products and services which delight customers and differentiate companies. Signup to be a Mentor Today!

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

FEBRUARY 15, 2023

It’s simple and it meets the most basic criteria for a dessert. If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. In other words, it’s your superior knowledge of the customer’s business that differentiates you.

Product Research 130

Product Research Document B2B Demo 130

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy. Paul: I think an interesting duo that we could also talk about here is a product strategy and product positioning, because obviously both of those things are very deeply intertwined.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Talk

DECEMBER 6, 2023

Follow these steps to create an opportunity solution tree: Make sure that you meet the prerequisites. Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. This can be helpful when one team is responsible for meeting the needs of both sides of a marketplace (e.g.

Data Visualization 316

Data Visualization Product Research Analytic Tools Research Software 316

Product Talk

DECEMBER 15, 2021

Meet the Product People. He began his career as a freelancer and tech entrepreneur, so this will be his first full-time official position as a product manager in a company that is not his. “For Positive past experiences can help you highlight what you’d like more of in your next company and role.

Product Research 223

Product Research Customer Experience Research Software Reporting Tools 223

Product Talk

SEPTEMBER 20, 2023

Let’s meet them first before we dive into their experience with Miro. He’ll often select one area of the tree and export it to a PDF so he can add it to a meeting slide. I interview weekly (for the most part), I have created an OST with my team, and I meet more frequently with my product trio.” Why Choose Vistaly?

Data Visualization 289

Data Visualization Analytic Tools Research Software Product Research 289

Mind the Product

JULY 16, 2019

If, for instance, the product manager is irritated that some people in the team are late for meetings, the axis label could be “ punctuality ” or, to be a little more ambiguous and open, “ meeting culture ”. Some teams are extremely positive or, more often than not, extremely self-critical.

Feedback Software 182

Feedback Software Differentiation Agile Positioning 182

Product Management Unpacked

MAY 26, 2020

Meet Claire Marcus, senior product manager at UPMC Health Plan. Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all. A look into healthcare product management in the time of Coronavirus.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. But to get new customers to choose you over the competition you need something that is truly marketable, like a shiny new point of differentiation.

Customer Feedback 151

Customer Feedback User Testing Feedback Software Marketing 151

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

The Product Coalition

FEBRUARY 1, 2021

The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. This certainly avoids promoting the wrong description to prospective candidates.

Advertising 167

Advertising Technical Review Customer Experience Agile 167

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. This brand positioning is only possible because the points of parity (in this case, security) have already been met. What are points of parity?

Analytic Tools 105

Analytic Tools Feedback Software User Testing Product Research 105