The Product HQ

JUNE 1, 2024

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Based on startup statistics shared by Embroker , around 90% of startups fail.

Startups 52

Startups Product Management Product Manager Technical Review 52

Mixpanel

NOVEMBER 9, 2020

More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. That means that BI analysis and visualizations can cover a wide swath of data on any facet of your business, whether from Finance, Marketing, Human Resources, or Product. Ready to get started?

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 113

Education Marketing Weak Development Team User Testing 113

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. Marketing spend increases, it’s profitable! Try something else, also powered by paid marketing. Maybe subscription?

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 145

Education Marketing Weak Development Team Advertising 145

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Andrew Chen

NOVEMBER 6, 2019

and finally, what happens when my “X for Y” startup idea is taken? People love describing startups as “X for Y” — why? ” In fact, Marketwatch did an analysis of startup company descriptions and found that startups often compared themselves to other companies in their descriptions.

Startups 109

Startups Customer Experience Technical Review Travel 109

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

TechEmpower - Product Management

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. How will you be taking this to market? What are your key Startup Metrics ? How will you differentiate from these? eCommerce Does your startup run on a subscription model?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 154

User Testing Product Marketing Marketing Customer Experience 154

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). It’s quite a lot of think about, especially for startups that are on limited time with a limited budget. Nearly all startups have to. You have to go out and get them.

User Testing 122

User Testing Startups Customer Experience Reporting Tools 122

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

The Product Coalition

MAY 21, 2024

Unlike conventional tech startups, deep tech ventures delve into cutting-edge technologies such as artificial intelligence, quantum computing, and biotechnology, promising groundbreaking solutions to complex global challenges. For a deep tech product, the customer may not even know that they have a problem and the market might not even exist.

Research Software 131

Research Software Biotechnology Artificial Inteligence Product Management 131

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience 193

Customer Experience Onboarding KPIs Customer Feedback User Testing 193

Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. – Differentiate your product from the competition. Craft a strong marketing positioning statement. Anthony has worked with more than 200 venture-backed startups.

Messaging 90

Messaging Positioning Data Visualization User Testing 90

Userpilot

AUGUST 30, 2024

In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage. TL;DR A competitive analysis is a strategic approach to examining the market environment and uncovering potential areas for expansion.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Data Visualization 85

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. It's important to be as specific as possible.

User Testing 143

User Testing Document Product Marketing Marketing 143

The Product Coalition

JUNE 14, 2020

As the founder of a young startup in times of high economic uncertainty, I have found myself thinking again about what makes a successful product, and what makes them fail. All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way.

Technical Review 78

Technical Review Marketing Data Visualization Analytic Tools 78

Userpilot

MARCH 29, 2023

Having a solid free trial marketing strategy is crucial to product growth. There are five growth strategies to choose from before you can begin your free trial marketing campaigns. Tying email and content marketing into your free trial marketing strategy can provide a more holistic omnichannel marketing campaign.

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 89

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Andrew Chen

JUNE 3, 2019

Why most VCs typically invest in only one startup in a given business category. . The math of startups and venture capital. Of all the topics of the book, one of my favorites has to be the math of startups and venture capital, because it gives us a perspective on the life and death of startups as a whole. The J-Curve.

Startups 109

Startups Reference Books Finance 109

Userpilot

AUGUST 14, 2024

Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 85

Data Visualization Customer Feedback Analytic Tools Research Software 85

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job? Product Marketing Is About Strategy, Not Tactics.

Product Marketing 66

Product Marketing Marketing Product Management Product Manager 66

The Product Coalition

OCTOBER 8, 2018

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups. Still confused about the concept of product management?

Startups 60

Startups User Testing Customer Feedback Product Management 60

The Product Coalition

JULY 9, 2023

“Curiosity is, in great and generous minds, the first passion and the last.” — Satya Nadella Throughout my career, as a leader of product for both startups and Fortune 500 companies, I’ve had the opportunity to interview hundreds of product managers. When everyone works together, remarkable things happen.

Research Software 135

Research Software Feedback Software Product Management Product Manager 135

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. When we view bigger customers through this lens, we don’t focus on their employee count, revenue, or market capitalization. Product management varies depending on your industry, company stage, company leadership, or teammates. Whoever does it fastest will win.

Feedback Software 249

Feedback Software Product Management Product Manager Customer Feedback 249

Andrew Chen

JULY 19, 2017

Startups should be getting cheaper to build. Some providers, such as Microsoft, have started providing their services free to startups, in the hope of turning them into paying customers as they grow. Instead, startups are raising more capital and burning more capital to get to their Series As. AWS instead of your own datacenter.

Analytic Tools 111

Analytic Tools Startups Data Visualization Customer Experience 111

Business of Software Conference

MAY 18, 2023

Why Positioning Fails in Sales A hotshot vice president of marketing, working inside companies for 25-30 years, may have positioned something four or five times in their career. However, in the majority of companies she works with, she’s working with their head of marketing. At first, April seriously underestimated how hard that is.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Product Innovation Educators

MARCH 21, 2022

Today we are talking about go-to-market planning and what is involved in planning the launch of products. Ignition is the world’s first go-to-market platform for managing all stages of the product life cycle. 1:50] Can you share a story about getting a product to market? Your go-to-market process should be tiered.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Establish clear, differentiated roles on your sales team.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable.

Feedback Software 91

Feedback Software Research Software User Testing Analytic Tools 91

NextBigWhat

OCTOBER 28, 2024

Theory Ventures General Partner Tomasz Tunguz shares observations from a GTM survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote.  Selling to mid-market is much harder now 5+1 Big ideas from the talk 1.

Data Visualization 52

Data Visualization Software Review Differentiation Startups 52

Product Management University

FEBRUARY 14, 2023

Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant feature set to market. Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation.

Customer Experience 130

Customer Experience Customer Feedback User Testing Feedback Software 130

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market. Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243