Roman Pichler

OCTOBER 6, 2020

Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address? What makes the product stand out? Let’s look at timeboxed product discovery first.

Product Research 279

Product Research Technical Review Feedback Software Research Software 279

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 147

Education Marketing Weak Development Team Advertising 147

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

Marketing 100

Marketing Certifications Differentiation B2B 100

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 96

Data Visualization Framework Product Strategy Analytic Tools 96

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

OCTOBER 16, 2023

It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. This is what differentiates you more than anything. Build your portfolio and product positioning with that goal in mind and you’ll nail it every time.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 80

Research Software Data Visualization Marketing Customer Experience 80

bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Intercom, Inc.

JUNE 3, 2021

If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. So you can hire more and hire faster.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 116

Education Marketing Weak Development Team User Testing 116

Product Management University

OCTOBER 11, 2023

In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 103

User Testing Product Research Market Research Research Software 103

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. The innovators are the product managers tasked with the incredibly challenging job of finding product/market fit for a brand new product.

User Testing 167

User Testing Customer Experience Product Research Analytic Tools 167

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Product Management University

OCTOBER 13, 2023

product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. sales demonstrates and sells the value of those features for every product. customer on-boarding configures features for the customer for each product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Product Management University

SEPTEMBER 18, 2024

First off, pretend for a minute that your company and your products don’t exist. This helps you see the market through the eyes of your target customers. Viewing the market through the lens of your products can actually distort your understanding of the real needs. How Does The Solutions Value Chain Work?

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Framework User Friction Customer Experience Product Research 130

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Management University

OCTOBER 23, 2023

It Starts With Product Management Product management consistently does discovery at a level that makes them more knowledgeable holistically on the markets and customers than all other disciplines.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. product manager, product owner, product marketing, etc.)

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 90

Feedback Software User Testing Research Software Analytic Tools 90

The Product Coalition

DECEMBER 17, 2023

The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. It wasn’t just a random selection. In most cases, it’s the latter.

Technical Review 126

Technical Review Weak Development Team User Testing Systems Review 126

Userpilot

AUGUST 14, 2024

Userpilot Product Drive 2024. Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. Userpilot Product Drive 2024 talk categories. Why does it matter?

Data Visualization 84

Data Visualization Customer Feedback Analytic Tools Research Software 84

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

The Product Coalition

JULY 27, 2024

John has held product roles at various companies in different stages, most recently serving as the Senior Director of Product Management at SugarCRM. He is now the founder of Breakthrough Ventures , providing Fractional Product Management and Product Marketing Services to software companies. This isn’t ideal.

CTO Coach 92

CTO Coach Fractional CTO Product Management Product Manager 92