Product Management University

OCTOBER 29, 2024

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”.

Vision 319

Vision User Testing Research Software Product Research 319

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 86

Differentiation Analytic Tools Research Software Feedback Software 86

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? What problem should it solve, or which benefit should it create? Who are the users and who are the customers?

Product Research 279

Product Research Technical Review Feedback Software Research Software 279

The Secret PM Handbook

JANUARY 15, 2018

The market segments to attack – that is, the people who have the problems our product solves, along with specific qualifying questions to ensure we’re talking to the right people. Competitive information – key differentiators, hit sheets, pricing. Marketing can create programs that pull the right prospects.

Demo 71

Demo Product Research Differentiation Engineering 71

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 86

Differentiation Feedback Software Research Software User Testing 86

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 86

Messaging Positioning Data Visualization User Testing 86

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. A market strategy does just that. Here’s the $1 million question. Here are three big things to consider.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. Adoptable – have sufficient table-stakes requirements for features such that the majority of the market can adopt it. However, a great product is more than something that “the market accepts”. You need to differentiate.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

Alchemer Mobile

FEBRUARY 24, 2022

If the score goes down, it is presumed that marketing and product work needs to be done. Here at Apptentive, we’ve carefully tested this language and flow with our customers to help ensure their strongest fans provide positive feedback in the app stores, and their toughest critics come directly to them with constructive criticism.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Roman Pichler

JANUARY 31, 2023

Vision Inspiring : Describes the positive change the product should create. Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. An example for the latter would be a life cycle extension, for instance, by addressing a new market.

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Vision Differentiation Download Branding 234

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Customer and market insights. Preparing for the C-Suite.

User Testing 217

User Testing Product Research Customer Feedback Customer Experience 217

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 73

Research Software Positioning Data Visualization Definition 73

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. We interview so that we can learn how we can positively intervene in their lives. These gaps allow us to differentiate our products and services from our competitors’. It’s not real.

Generative AI 292

Generative AI Product Research Feedback Software Analytic Tools 292

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. It will also have a positive impact on team morale and productivity. Will the technology help you better differentiate your product ?

Research Software 248

Research Software Technical Review Technology Product Research 248

Roman Pichler

MAY 13, 2024

But this only works if the product and market are stable and experience little change. Does the data show positive, flat, or negative trends? Are there new market entrants? Is your product still sufficiently differentiated and does it still stand out from competing offerings? Let’s take a look at them.

Customer Experience 277

Customer Experience Product Research Technical Review Data Visualization 277

Intercom, Inc.

APRIL 23, 2018

And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. the best content on product management, marketing and customer support. Choose vendors/partners that you trust. Sign me up. You’re all set.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. So for example, you know I run a Product team, we also have LB who runs our Sales team and Shane who runs our Marketing team. And the product strategy, obviously, is the product and the product must fit the market.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 104

User Testing Product Research Market Research Research Software 104

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. And then there are other products where it’s like, “I wouldn’t dial up the marketing just yet.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Roman Pichler

OCTOBER 2, 2018

It includes the product’s value proposition, market, stand-out features, and business goals. You will need development team representatives like a user experience (UX) designer, developer, and tester, key stakeholders such as a sales rep, marketer, and support person, and a Scrum Master, as the following picture shows.

Product Strategy 247

Product Strategy Product Research Strategy Technical Review 247

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Product Management University

AUGUST 21, 2023

A rolling 24-month portfolio strategy is a good rule of thumb where the first 12 months is firm (assuming no drastic shifts in the market) and the next 12 months is more fluid since it based on the current market conditions which we know are likely to evolve in the coming year. Here’s an example.

Product Management 246

Product Management Product Manager White Paper Vision 246

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. You could have more competition, and the core value prop is not differentiated enough. Are there capacity or incentive issues?

Customer Experience 188

Customer Experience Onboarding KPIs User Testing Customer Feedback 188

Intercom, Inc.

APRIL 26, 2022

74% of consumers are at least somewhat likely to buy from brands based on experiences alone and those experiences now need to transcend on and offline, across sales, marketing, and support – but don’t feel overwhelmed! A consistent, transparent journey means a very positive experience for your customers.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219