Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Andrew Chen

JUNE 26, 2017

Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching new products, growing existing product categories, because of a simple thing: It gets much, much harder to grow new products or pivot existing ones into new markets. Outbound used to be painstaking and manual.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Market research.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Intercom, Inc.

MARCH 22, 2022

Which makes customer experience (CX) the most important differentiator and success factor your business has. Across marketing, sales, and support, there are countless customer engagement opportunities that allow you to acquire, retain, and nurture more customers, creating long-lasting customer relationships that drive growth.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. Identify opportunities.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Decision-making. What are value chain management and mapping?

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five I covered Model Market Fit - your model influences the target market and vice versa. Marketo Their market is the enterprise. I went through the ARPU ?

Marketing 57

Marketing User Testing Outbound Reporting Tools 57

Intercom, Inc.

SEPTEMBER 21, 2022

Suddenly you could sell and market to millions of people, anywhere in the world. And with that explosion in addressable market came an explosion in customer service requests. Plus it’s an amazing way to differentiate against the competition. Then the internet came and changed that forever. Which grows loyalty….

Research Software 118

Research Software User Testing Customer Experience Vision 118

Intercom, Inc.

AUGUST 1, 2019

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? It’s a little bit of a different life.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 29, 2021

But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JANUARY 11, 2023

Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly. And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. The first step towards driving product-led growth?

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Andrew Chen

MARCH 18, 2019

Or big market! Or technology differentiation! All of that said, beyond the obvious things (team, market, product, etc.) This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. I’m a believer in free markets, and also in thinking long-term.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

nulab

MAY 10, 2019

Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. Differentiation leadership examples include Dyson and Apple. Outbound Logistics. Marketing and Sales. Cost leadership examples include McDonalds and IKEA. Operations.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. Where Do Marketing and Sales Fit Into Product-Led Growth?

Reporting Tools 99

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. You’re building differentiation through the customer experience.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Bain Public

JANUARY 10, 2023

The sales team has different working styles than the marketing team who has different working styles than the UX, product and engineering team. This quote of Steve Jobs pretty much articulates the fact that we often tend to give a lot more influence to the marketing and sales teams. Everyone has the best of intentions.

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. Where Do Marketing and Sales Fit Into Product-Led Growth?

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Feedback Software 52

Andrew Chen

MARCH 18, 2019

Or big market! Or technology differentiation! All of that said, beyond the obvious things (team, market, product, etc.) This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. I’m a believer in free markets, and also in thinking long-term.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Business of Software Conference

MAY 21, 2020

Other organisations, like Google, offer fantastic learning opportunities and growth progression and we believe that most NGOs will also try to differentiate on their organisational purpose. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Gainsight

DECEMBER 23, 2019

And then the teams or the groups that really support the customer success managers, think about operations, think about customer programs around surveys and what you can do on the marketing side as well as some strategic services to get those some of those upsells. A million things going on outbound-driven, rapidly changing.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Sales, marketing. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129