The Product Guy

APRIL 9, 2025

But what if the real differentiator isnt having the answers… its knowing what to ask? PMs are often celebrated for their vision, decisiveness, and ability to ship. In todays product environment, questions are your sharpest tool for uncovering user needs, guiding teams, and influencing outcomes.

Strategy 150

Strategy Customer Feedback Differentiation Roadmap 150

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Roman Pichler

APRIL 7, 2025

2] Market Research AI-based tools can discover user and customer trends using predictive analytics. Customer Insights and Idea Generation AI tools can analyse market data, customer feedback, and emerging trends to suggest new products and features, assuming that enough relevant data is available. Take the original iPhone as an example.

Product Strategy 160

Product Strategy User Testing Data Visualization Strategy 160

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. What is the Product Marketing Alliance Summit? What is the Product Marketing Alliance Summit? What’s next for Product Marketers? What did we learn?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation 137

Differentiation Marketing Branding Product Marketing 137

Product Management University

MARCH 2, 2025

Whether its marketing, customer success, or sales, every team relies on product managers to clearly articulate the value of new features and releases. A great demo creates momentum, ensuring that sales, marketing, and customer success teams are aligned and excited to take the product to market. Heres why it matters: 1.

Demo 130

Demo User Friction Product Management Product Manager 130

Product Management University

JANUARY 22, 2025

The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers can do to improve sales of their products. It goes without saying!

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing? This communication framework works for marketing and internal communication, like motivating people around a new project. If you just list your features, you won’t win in the market.

Framework 236

Framework Marketing Transportation Product Management 236

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. Here’s why.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Intercom, Inc.

APRIL 21, 2021

It must then be successfully brought to market, tested against what customers say, think and do, and have real market impact, to be unambiguously declared innovative. Excellent execution can be a differentiator. You can have an innovative go-to-market strategy. The importance of product-market fit.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 334

Vision User Testing Research Software Product Research 334

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

Product Management 130

Product Management Product Manager User Testing Management 130

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. In 2025, customers wont just buy productstheyll choose the ones they trust. So, how can product managers proactively build and protect trust in their products?

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Product Management University

MARCH 24, 2021

Marketing wants a strategy that makes it easier to differentiate your value. If your target markets are clearly defined and you understand what’s driving those organizations from the top down, your product portfolio strategy should energize sales, marketing, customer success, engineering and executives (80/20 rule in play).

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? It gives you a way to identify your value propositions to differentiate. ??????????? Eventually they run out of cash and shut down. If only books on product management had labels that say “pre-PMF” or “post-PMF”. For that you can start your community.

User Testing 153

User Testing Books Product Marketing Marketing 153

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Differentiation: In a crowded market, your brands unique personality and approach set youapart. A recognizable logo or clever tagline is no longer enough.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Product Innovation Educators

AUGUST 9, 2021

Grant is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. Previously, he was a trainer at Pragmatic Marketing. You need to understand the problem of the specific persona you’re marketing to. 5:40] What is a product?

Product Management 296

Product Management Product Manager Management Management 296

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. A market strategy does just that. Here’s the $1 million question. Here are three big things to consider.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Lenny Rachitsky

JANUARY 7, 2025

One of the key differentiators among the various cloud development environments is hosting. Its differentiation comes from its integrations with other popular tools. Just think about how many ideas you can explore and how quickly you can bring them to market. It’s the newest of the bunch.

Feedback Software 142

Feedback Software Data Visualization ChatGPT Software Review 142

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. Lackluster sales and/or poor adoption shouldn’t come as a surprise. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 160

User Testing Product Research Product Marketing Customer Experience 160

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Data Visualization Marketing Customer Experience 104

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Innovation Educators

FEBRUARY 7, 2022

You can slow down your competition and hold on to market share. Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage. You can slow down your competition and hold on to market share.

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation. How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Intercom, Inc.

JULY 28, 2020

In a crowded market, great experiences play an increasingly pivotal role in catching customers’ attention and differentiating you from competitors. Conversational marketing. Use conversational marketing to drive key actions. It’s this kind of interaction that makes your customer experience feel magical – and personal.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290