Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Preparing for the C-Suite. Product operations.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. My primary job is setting the product strategy and vision.

User Testing 230

User Testing Product Research Marketing Research Software 230

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Sad but true.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. We also explore the different types of expansion strategies and the steps you can follow to create a working plan for your business.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Reviewing their products will tell you if your product is still sufficiently differentiated.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. We do a lot of market research. My Selection Criteria.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JULY 22, 2024

But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research. Design an effective product strategy.

Research Software 103

Research Software Positioning Data Visualization Definition 103

The Product Coalition

MARCH 24, 2021

Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Marketing Success Through Differentiation?—?of of Anything. Wiley, 2010.

User Testing 156

User Testing Research Software User Friction Customer Experience 156

Lenny Rachitsky

JUNE 11, 2024

Understanding and crafting growth strategy 1. Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14. Here’s a bunch of stuff to try.

User Testing 120

User Testing Research Software Analytic Tools Technical Review 120

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. What strategies have worked for you?” Tremis asked.

User Testing 146

User Testing Data Visualization Customer Feedback Research Software 146

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Here’s a simple guide to help you through the process.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Coalition

AUGUST 2, 2023

Essential Steps to bring your vision to develop a Rummy game In-Depth Market Research Embarking on your Rummy game development journey necessitates a solid understanding of the market and competition. A Well-Crafted Monetization Strategy Strategize the monetization model for your card game app.

Research Software 145

Research Software Feedback Software Weak Development Team Data Visualization 145

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Product Talk

APRIL 17, 2024

How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? Since you only have one researcher, that researcher is always stretched between foundational research, strategic research, and day-to-day research.

Product Research 278

Product Research User Testing Data Visualization Research Software 278

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy? 4:07] How does market segmentation influence product strategy? Dan is the founder of ?

Marketing 156

Marketing User Testing Research Software Product Research 156

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. The critical factor here is to nail the go-to-market strategy before you start.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

AUGUST 12, 2024

– Differentiate your product from the competition. To improve your homepage messaging and positioning strategy , you should: 1. This talk is for founders, product managers, marketers, or anyone interested in product marketing. But first, let’s cover the basics of the homepage messaging and positioning strategy.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

AUGUST 30, 2024

Crucial for retention and support strategies. Marketing insights : Data on the effectiveness of marketing efforts used to optimize reach, engagement, and conversions. Sales insights : Insights into the sales process that help refine strategies and improve lead conversion and revenue. Market demand. Web search data.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

AUGUST 30, 2024

This strategy focuses on highlighting the unique value your product brings to your audience and crafting a narrative that resonates with them. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Email marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

The Product Coalition

SEPTEMBER 4, 2023

This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

User Testing 146

User Testing Customer Feedback Vision Customer Experience 146

Userpilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. ChatGPT performs market research.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Usersnap

APRIL 12, 2019

Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Such differentiation applies to any combo of Google fans or prospects.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110