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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. It illuminates your target audience, their pain points, and desires.

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Best Resources for Product Strategists

Userpilot

Here’s a bulleted list of the best resources for product strategists, ranging from books, webinars, podcasts, and blogs: Books : Gain a strong foundation with “Inspired” for customer-centric design and “The Lean Product Playbook” for building products with the Lean Startup methodology.

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Product Strategist Career Path

Userpilot

TL;DR A product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. One of the biggest factors influencing your salary is your experience level.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Product Team Structure – A Guide For SaaS Product Teams

Userpilot

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. Another way to structure teams is by customer journey stage , where a different team is responsible for one stage, like adoption.

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Product Roadmap Presentation: 6 Examples Included Templates

Usersnap

This flexibility is especially vital for startups, where the ability to adapt to rapid shifts in priority is essential. Therefore, it is always helpful to demonstrate the discovery process you followed for conducting your market research, brainstorming and validating ideas, generating usability reports, conducting focus groups, surveys etc.

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product.