The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

Product Manager 130

Product Manager Product Management User Testing Management 130

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Preparing for the C-Suite. Process and practices.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing.

Framework 302

Framework User Testing Product Manager Product Management 302

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. 4:07] How does market segmentation influence product strategy? In customer research, we’re trying to understand what problems our customers face and how much they value solutions to those problems. Dan is the founder of ?

Marketing 156

Marketing User Testing Research Software Product Research 156

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Your product’s mailing list should use marketing automation to onboard and retain users.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. To be valuable, these personas must be based on real market research—both quantitative and qualitative.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. What problem should it solve, or which benefit should it create?

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. What You Can Do.

Research Software 170

Research Software Feedback Software User Testing Product Manager 170

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 148

Vision Product Research User Testing Roadmap 148

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. You’re now trying to capture a market of people who need to understand how their consumers shop and what they look for. But we also have a research consulting team. Then he explained how they pivoted.

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. LOUISVILLE, Colo. Alchemer Workflow is available immediately. Alchemer is a KKR portfolio company.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. It attracted a diverse user base and achieved significant market penetration.

Research Software 103

Research Software Positioning Data Visualization Definition 103

The Product Coalition

FEBRUARY 15, 2023

After finishing one has: Clarified the idea, risks and fears Talked with potential customers to understand their problems and validate the need for a solution Done first market research to understand competition and find ways to differentiate Prototyped the idea to make it tangible and gather feedback Done napkin estimations for the business costs (..)

Startups 147

Startups User Testing Research Software Differentiation 147

Lenny Rachitsky

JUNE 11, 2024

Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14. Include key features, existing customers, differentiation points, and user reviews.

User Testing 120

User Testing Research Software Analytic Tools Technical Review 120

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Outline a marketing plan to promote your product across multiple channels and drive sales.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Here’s a simple guide to help you through the process.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. Concept Differentiation dimension regards the usability and features presented on the dating platform. Hope you enjoy!

Startups 81

Startups Marketing Reporting Tools Research Software 81

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

AUGUST 2, 2023

Essential Steps to bring your vision to develop a Rummy game In-Depth Market Research Embarking on your Rummy game development journey necessitates a solid understanding of the market and competition. Rummy offers diverse variants, such as Indian Rummy, Gin Rummy, and Rummy 500.

Research Software 147

Research Software Feedback Software Weak Development Team Data Visualization 147

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing.

Framework 150

Framework User Testing Product Manager Product Management 150

Userpilot

AUGUST 8, 2024

To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends. You also need to define your product roadmap in line with your goals and establish a clear go-to-market strategy for the product. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

User Testing 147

User Testing Customer Feedback Vision Customer Experience 147

Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

Marketing 59

Marketing Roadmap Differentiation Product Research 59