Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. They’re bombarding product management with critical enhancement requests just to get the customer up and running. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Intercom, Inc.

DECEMBER 4, 2018

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. All teammates will be able to see this priority status, making it easier to collaborate on managing them.

Customer Experience 99

Customer Experience Differentiation Onboarding KPIs Customer Feedback 99

Product Management University

NOVEMBER 14, 2022

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. Product Marketing is Key to Portfolio Marketing.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

SEPTEMBER 4, 2023

Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. That’s a pretty powerful message with a ton of strategic implications when you weave the customer’s industry and business context into the message. Marketing products individually only dilutes that message.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

MARCH 30, 2023

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

AUGUST 8, 2024

It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success. TL;DR A product strategy is a high-level outline that shapes the development and management of a product. For example, Userpilot differentiates itself through its comprehensive feature suite.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

Intercom, Inc.

JULY 5, 2022

It demonstrates how teammates manage their help center content, how users consume that content, how teammates can send that content when responding to users, and how a feedback loop continuously improves the content quality. Intercom customers can set up automated messages to engage their customers when they match certain criteria.

Feedback Software 186

Feedback Software User Testing Product Research Data Visualization 186

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s dive in!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? How often is message content updated? Content Management How often will the application’s content need to change? Send messages? Commenting?

Reporting Tools 208

Reporting Tools Analytic Tools Development Fractional CTO 208

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management? What does it involve and what are its benefits?

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product management focuses on the overall strategic direction and champions the product inside the organization.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

JULY 9, 2024

What is a customer experience management strategy? TL;DR A customer experience management strategy is a plan whose aim is to enhance customer interactions throughout the customer lifecycle. Use robust customer experience management software to track user interactions, collect feedback , and engage customers across multiple channels.

Customer Experience 92

Customer Experience User Testing Research Software Data Visualization 92

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. There is an abundance of tools for product marketing managers.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JULY 24, 2024

Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. Define your positioning and messaging to get a clear idea of how you’ll promote your product once it’s ready for your target market. What is a product strategy framework?

Data Visualization 97

Data Visualization Framework Product Strategy Analytic Tools 97

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. As a product marketing manager, the most valuable thing I did for our worldwide sales team was educate them on the market segments where demand for my product was highest. Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone. Converts market data into requirements for engineering.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 83

ChatGPT Data Visualization Onboarding KPIs Research Software 83

Userpilot

AUGUST 14, 2024

The conference covers topics like product-led growth , product analytics, and AI in product management , focusing on both tactical and strategic aspects of product development. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 85

Data Visualization Customer Feedback Analytic Tools Research Software 85

Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Looking into tools for product marketing managers?

Product Marketing 52

Product Marketing Data Visualization Research Software Feedback Software 52

Userpilot

OCTOBER 6, 2022

How can product managers use them to develop their products? A FAB statement is a kind of sales message that promotes the features, advantages, and benefits of a product to the customers. Product managers should focus on delivering benefits rather than just features. How the FAB model helps product managers?

Analytic Tools 73

Analytic Tools Feedback Software Data Visualization Customer Feedback 73

Product Management University

MAY 15, 2024

Your Messaging Hierarchy for Great Presales Demos Now that you have all the building blocks for a great demo, try this hierarchy from the top down to deliver a simple but powerful value story. Your intimate knowledge of the buyer is ultimately what differentiates you. Customers don’t buy because they understand you.

Demo 113

Demo Customer Experience Differentiation Banking 113

Product Management University

SEPTEMBER 15, 2020

The market-problems approach forces you to spread resources thinner, compete and differentiate at a product level (feature wars) and usually means marketing and sales messages are fragmented across products and don’t tell a cohesive value story. The Ultimate Guide to Portfolio Product Management & Marketing.

Marketing 130

Marketing Differentiation Healthcare B2B 130

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s obvious that they want to get better at managing documents.

Product Management 113

Product Management Product Manager Differentiation Document 113

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research.

User Testing 103

User Testing Product Research Market Research Research Software 103

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Dan Olsen is a returning guest to the podcast.

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Let’s dive in!

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Mind the Product

DECEMBER 19, 2018

Who doesn’t struggle to manage their time effectively, at least occasionally? As product managers we have so many priorities that organizing them into a short list can be the hardest challenge each week. Here are four ways that product managers can plant themselves in the world of deliberateness.

Product Management 136

Product Management Product Manager Management Management 136

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Reporting Tools 77

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 89

Differentiation Analytic Tools Research Software Feedback Software 89

Userpilot

JANUARY 15, 2024

TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions. Because these messages are triggered as customers use the product, they’re able to provide contextual help. Want to improve your fintech customer experience?

Analytic Tools 73

Analytic Tools Feedback Software Reporting Tools Data Visualization 73

Userpilot

OCTOBER 21, 2022

Why would you care about MVE as a product manager ? Developing the MVE is not possible without good differentiation and positioning strategies either. These include marketing messages , the sales process, and customer support. Why is the MVE important in product management? What is a Minimum Viable Experience (MVE)?

Customer Experience 92

Customer Experience Onboarding KPIs User Testing Customer Feedback 92