Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Marketing 148

Marketing Product Marketing Reporting Tools Healthcare 148

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Here’s the thing.

B2B 166

B2B Marketing Product Management Product Manager 166

The Product Coalition

JULY 9, 2023

.” — Satya Nadella Throughout my career, as a leader of product for both startups and Fortune 500 companies, I’ve had the opportunity to interview hundreds of product managers. This experience has given me a deep understanding of what differentiates an amazing product manager from an average one.

Research Software 132

Research Software Feedback Software Product Management Product Manager 132

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Lenny Rachitsky

OCTOBER 22, 2024

If you’re not a subscriber, here’s what you missed this month: Why no productivity hack will solve your overwhelm A PM’s guide to influence State of the product job market, part 2 Why cash is king Subscribe to get access to these posts, and every post from the past 5+ years. product managers really make?”

Data Visualization 106

Data Visualization Product Management Product Manager Product Research 106

The Product Coalition

MAY 21, 2024

Sometimes investing in deep tech requires truly innovative product management strategies and frameworks. Availability of such resources, while liberating for entrepreneurs and corporate intrapreneurs alike , poses a unique challenge for product management functions. Why is your approach differentiated ?

Research Software 128

Research Software Biotechnology Artificial Inteligence Product Management 128

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 103

User Testing Product Research Market Research Research Software 103

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” By the end of this post you’ll have a much better context for thinking about “the product.”.

Framework 302

Framework User Testing Product Management Product Manager 302

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 148

Product Marketing Marketing Differentiation B2B 148

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. The way users perceive and interact with a product influences their overall experience. Conclusion: Embrace the Gestalt Advantage UI and UX design holds the potential to differentiate our products in a crowded market.

Product Management 112

Product Management Product Manager User Friction Management 112

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Product Management University

AUGUST 3, 2021

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. View the magazine.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Product Management University

OCTOBER 11, 2023

In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Some of them are good, and some of them are bad.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Secret PM Handbook

SEPTEMBER 16, 2016

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).

Product Management 275

Product Management Product Manager Product Research User Testing 275

Ronke PM

MAY 8, 2024

The importance of culture-driven leadership in product management. Product management revolves around human needs, wants, and desires, making it a humbling responsibility. Influential product leaders manage their teams with well-being in mind, necessitating culture-driven leadership. Final thoughts.

Leadership 94

Leadership Reporting Tools Product Management Product Manager 94

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 83

ChatGPT Data Visualization Onboarding KPIs Research Software 83

Product Management University

OCTOBER 16, 2023

It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. This is what differentiates you more than anything.

Positioning 148

Positioning Product Research User Friction Differentiation 148

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. You have a product that addresses user needs in a certain market.

Marketing 130

Marketing Differentiation Healthcare B2B 130

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1. Think about it—what is AI best at?

Data Visualization 114

Data Visualization Product Management Product Manager ChatGPT 114

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Innovation Educators

AUGUST 9, 2021

The truth about product managers’ common misconceptions. Today we are talking about what may sound like fundamentals of product management, but many product managers have misconceptions about these key topics. . Previously, he was a trainer at Pragmatic Marketing. 5:40] What is a product?

Product Management 118

Product Management Product Manager Management Management 118

Userpilot

JULY 24, 2024

This guide will introduce you to the best resources available for CX product managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. A CX product manager is responsible for understanding customer needs, behaviors, and pain points. What does a CX product manager do?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

JULY 14, 2024

Starting a career as a CX product manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for CX product managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

The Product HQ

JUNE 1, 2024

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Further data from Embroker shows that failure is most common for startups with between two and five years in their target market.

Startups 52

Startups Product Management Product Manager Technical Review 52

Product Management Unpacked

APRIL 27, 2020

Having spent 38 years working and most of it in product management – either as a product manager, leading product management organizations or as a CEO of a company that was ‘the product’– I have some advice for you, dear reader. Look at all the product management tools out there.

Product Management 158

Product Management Product Manager Management Management 158