Product Manager in Heels

SEPTEMBER 20, 2013

I have been researching the topic and have a few helpful resources: Inc Magazine: Director Product Management Pragmatic Marketing: Product Manager Not suprisingly, there is a lot of overlap. My research led me to this: "the most significant differentiation between Management and Directorship is vision.

Research Software 40

Research Software Reporting Tools Magazine Vision 40

The Product Guy

SEPTEMBER 27, 2016

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

APRIL 4, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. James builds products and services which delight customers and differentiate companies.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. James builds products and services which delight customers and differentiate companies.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

JANUARY 5, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Dear Strategy

AUGUST 27, 2018

This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level.

Strategy 53

Strategy Outbound Inbound Marketing 53

The Product Guy

MARCH 2, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. James builds products and services which delight customers and differentiate companies.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

FEBRUARY 2, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

NOVEMBER 21, 2019

Then, armed with these insights, you can create an empathetic, data-driven customer journey that helps your customers achieve their vision of success. I really recommend it, because the biggest differentiator we saw is that in a persona-driven world, you’re really thinking about that fictional character.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. The closest thing is browsing a magazine, which are monthly subscriptions.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Business of Software Conference

OCTOBER 23, 2019

It’s biased by recency – the guy I talked to yesterday or the magazine article I just read. And the ideal product covers all of the basic expectations and has at least one delighter, one differentiator. Somehow our gut has gotten us where we are. But in fact our gut is really very biased by a lot of things.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

Business of Software Conference

JANUARY 16, 2020

It’s not your vision in the market. But what I learned after doing this literally like nine thousand times is if you start anywhere you will generally end up with neat positioning that isn’t necessarily differentiated and if you want positioning that wins in a market you have to show how you’re different than everyone else.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108