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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. It takes an expensive, time-consuming, up-front investment in data to realize the benefits of BI. The relative strengths and weaknesses can be summarized as follows. Implementation.

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How to Implement Testing in Production

Split

Testing in production is becoming more and more common across tech. The most significant benefit is knowing that your features work in production before your users have access. The following plan is both guidance and order of operations for what to implement if you want to start testing in production.

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Reveal VS Looker for Embedded Analytics; Which Solution Is Better for You?

Reveal

This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business. What is Looker? What Is Looker? In 2019, Looker got acquired by Google and is now part of the Google Cloud platform.

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. As a result, you have endless opportunities to find new ways to continually engage—and retain—existing customers.

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Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love

Amplitude

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. The more questions we ask, the more information we receive, and the better we can pair users with someone else.

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How to Become a Product Analyst [+Tools and Resources]

Userpilot

TL;DR A product analyst is a professional who conducts product research , analyzes, and interprets such data to make accurate decisions about the product. Lead Product Analyst : A lead product manager leads the product analysis efforts and monitors the research, analysis, reporting , and strategy development. Let’s dive in!

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Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

I had some experience using self-service visualization tools like Tableau and Looker at LogMeIn, and I liked being able to expose insights that were worth exposing. JC: Would you say that the longer-term, strategic aspect of the Product Ops role is something that differentiates it from, say, other ‘traditional’ Ops-type roles?