Differentiation Leadership Sales Training User Testing 
The Secret PM Handbook
OCTOBER 9, 2018
When sales are not going well, company leadership might ask product management come in to help hit the numbers. We’ll start with some assumptions: Let’s assume your product solves a significant problem, better than alternatives, for a particular segment, and you have some successful customers. Follow the rules.
Amplitude
MARCH 11, 2020
Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. Then they solicit feedback from internal stakeholders to inform planning. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.
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Business of Software Conference
NOVEMBER 30, 2020
From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals. So, it starts with this, like, you have to kind of put yourself in the shoes of a customer.
Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. We’re still working through what we’re hearing in terms of customer feedback, early churn signs, et cetera.”
The Product Coalition
FEBRUARY 26, 2022
Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” My view is that this evolution is bad for product management careers and the customers who benefit from what we do.
Pragmatic Marketing
OCTOBER 11, 2019
This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.
Pragmatic Marketing
OCTOBER 11, 2019
This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.
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