Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. “If your product team isn’t taking roadmap input from your sales team, you’re not listening to the potential market” Second, sales and product need a way to collaborate on the product roadmap. You need to differentiate.

Software Review 193

Software Review Roadmap Differentiation Customer Experience 193

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. A roadmap example. Why do product managers need them?

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. We started working with the product teams on how each tool – product strategy, OKRs, and roadmaps – should be used so that we could merge them together.

Product Strategy 167

Product Strategy Strategy Feedback Software Customer Experience 167

Roman Pichler

MAY 10, 2017

As these skills form a large set, I like to divide them into three sub groups: strategic, tactical, and leadership capabilities, as the picture below shows. Strategic skills include the ability to develop an effective product strategy , actionable roadmap , and working business model. Test competing offerings.

Product Manager 175

Product Manager Product Management User Testing Data Visualization 175

Product Management University

AUGUST 21, 2023

Without that leadership, products can and will flounder at every turn. Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. Why Product CEO Makes Total Sense It’s a short list. Here’s an example. Portfolio executives, a.k.a.

Product Manager 246

Product Manager Product Management White Paper Vision 246

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. Design: Product Roadmap. Probably the most visible aspect of the product manager role is driving the product roadmap.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Ronke PM

MAY 8, 2024

Table of Contents What does culture-driven leadership mean? The importance of culture-driven leadership in product management. Influential product leaders manage their teams with well-being in mind, necessitating culture-driven leadership. What does culture-driven leadership mean? Final thoughts.

Leadership 85

Leadership Reporting Tools Product Manager Product Management 85

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here. Start with the product vision.

Roadmap 122

Roadmap Customer Experience Product Research Vision 122

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Mind the Product

SEPTEMBER 14, 2018

To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly. We have to learn how to market and sell, and create a roadmap that can eventually be transitioned into an execution mode. Known vs Unknown.

Customer Experience 195

Customer Experience User Testing Customer Feedback Product Research 195

Product Innovation Educators

JANUARY 13, 2020

It was transformational for me because I had been working on smaller seed products, and for the first time I was in a leadership role on a major transformational project. [3:07] It provides a roadmap for how to think about marketing at each stage of your growth to turn your idea into a successful business. [18:13]

User Testing 230

User Testing Product Research Marketing Research Software 230

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

MARCH 18, 2022

You could have more competition, and the core value prop is not differentiated enough. With finite, precious resources and an aggressive roadmap, you need to retain talent and resources passionate about both your product and your customers. A 10%+ churn signifies you have serious leadership, cultural, or operational issues.

Customer Experience 203

Customer Experience Onboarding KPIs User Testing Customer Feedback 203

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

People-First Product Leadership

FEBRUARY 4, 2025

This guide distills the key lessons and actionable strategies from my journey, offering you a roadmap to navigate your own career pivots in the tech industry. communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. People-First Leadership is a reader-supported publication.

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. It’s very transparent, very collaborative, and filled with really smart, amazing people.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Mind the Product

FEBRUARY 19, 2019

In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition. How Does Product Management Enable Digital Transformation? Capgemini’s white paper states that “successful digital transformation does not happen bottom up.

White Paper 164

White Paper Analytic Tools Technical Review Data Visualization 164

Mind the Product

APRIL 12, 2017

Product management teams often ask themselves if third-party integration is right for their software product roadmap. Senior/director integration positions are usually expected to own a product roadmap strategy. Q: How has the team at ProdPad used its product roadmap to communicate integrations to customers and prospects?

Reporting Tools 163

Reporting Tools Feedback Software User Testing Customer Experience 163

Tyner Blain

MARCH 2, 2025

Leadership tells us the big projects they’ve decided to do, it’s up to us to elaborate and execute.” Another approach is to invest in both Alpha and Zeta products, in a way which differentiates them from each other, making each appealing to a distinct group. “I don’t get to set the direction.

Customer Experience 64

Customer Experience Weak Development Team User Testing Definition 64

ProductPlan

JUNE 20, 2019

Although product managers may not regularly attend management meetings, they will frequently have opportunities to demonstrate features, share customer learnings, and present roadmaps to the higher ups in the company. A product roadmap presentation should be optimized for whomever will be attending it. Know your audience.

Presentation 89

Presentation Roadmap Weak Development Team Customer Feedback 89

Userpilot

AUGUST 8, 2024

You also need to define your product roadmap in line with your goals and establish a clear go-to-market strategy for the product. They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Management University

DECEMBER 17, 2020

Shift your product enhancement process from feature priorities to outcome priorities and watch everyone fall in love with your roadmaps! Transform product marketing from a tactical sales support function to a strategic leadership function. Shorter sales cycles and competitive differentiation.

Magazine 130

Magazine B2B Product Manager Product Management 130

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. The general gist of that is you need to be both differentiated to be attractive to buy in the first place.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Velocity is how fast a company can execute their product roadmap and then in a specific direction i.e. their strategy.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Coalition

AUGUST 23, 2023

A purpose we could share with the company’s leadership team, customers, and those working on the product. Conveying purpose through your product roadmap Some recent conversations highlighted for me the need to state that product roadmap is not a plan, but a vehicle for communicating purpose. A purpose we believed in.

Weak Development Team 145

Weak Development Team Customer Experience Technical Review Customer Feedback 145

Intercom, Inc.

DECEMBER 4, 2019

Mapping your product roadmap across the Brand Architecture Matrix. Obviously the first step to make all of this work is in defining a clear and differentiated value proposition that resonates with a segment of the market. This is something that should be constantly discussed within your leadership team. Can they articulate it?

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Userpilot

FEBRUARY 24, 2025

You will work closely with Meta product and engineering teams to deliver on Meta’s product roadmap. A person without a formal leadership title. Skills AI/ML integration, product strategy, SaaS platforms, data analytics, cross-functional leadership, and agile execution. Who would be the best fit for this job?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

JULY 24, 2024

Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. Create a product roadmap to get everyone on the same page and outline key development stages. That’s where a product roadmap steps into the picture. Example of product roadmap.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

AUGUST 22, 2024

Top newsletters of Ant Murphy Ant Murphy runs a newsletter where he regularly shares insights on product, business, and leadership with his nearly 25K followers. Strategy vs Roadmap: What’s the Difference? Currently, Ant Murphy focuses on helping product managers and founders grow their craft and become more product-centric.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104

Intercom, Inc.

JULY 4, 2019

I was actually struggling to differentiate. Starting to build those models leads very nicely into roadmapping and prioritization. Starting to build those models leads very nicely into roadmapping and prioritization. Then, that model then gets reflected in roadmaps and prioritizations. Brian: That resonates a lot.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

ProductPlan

AUGUST 4, 2020

It’s a mindset: “Think big enough that the first product is a sound launching pad for it and its next generation and the roadmap that follows, but not so small that you leave room for a competitor to get the jump on you,” he says. Ultimately, we created delight through our overall ease-of-use, creating and sharing a roadmap within minutes.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

ProductPlan

MARCH 5, 2021

In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Maintaining a prioritized backlog that aligns with available Engineering capacity and maps to an overall solution roadmap. Secondly, become an advocate for the product team to senior leadership.

User Testing 132

User Testing Product Research Product Manager Product Management 132