Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. Strategy Occurs At Several Levels. I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders. I'm going to call them all products.

Differentiation 133

Differentiation Product Research Roadmap Strategy 133

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Coalition

OCTOBER 16, 2024

When my plans to delete were deleted I’ve tried many tactics to make space for ‘maintenance’ activities on product roadmaps, including declarative statements like ‘40% goes to product health’ backed by capacity plans. Value targets so enticing that executive leadership wouldn’t dare vote them down. All products bloat over time.

Roadmap 120

Roadmap Onboarding KPIs User Testing Customer Experience 120

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Sachin Rekhi

JANUARY 11, 2025

At the brand Olay, the winning aspirations were defined as market share leadership in North America, $1 billion in sales, and a global share that put the brand among the market leaders. All successful how-to-win choices boil down to one of the two approaches: cost leadership or differentiation.

User Testing 78

User Testing Systems Review Research Software Customer Experience 78

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. The leadership team finally agreed on the vision. No choices = no product strategy. Choice made.

Product Strategy 142

Product Strategy Strategy User Testing Weak Development Team 142

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Roman Pichler

MAY 10, 2017

In addition to deep product skills, you require generic, transferable product management capabilities, such as, effectively capturing the product’s value proposition , segmenting the market , validating product strategy assumptions , selecting the right KPIs , prioritising the product backlog , and analysing user feedback and data.

Product Management 175

Product Management Product Manager User Testing Data Visualization 175

The Product Coalition

NOVEMBER 12, 2024

While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. The product strategy was sound, but we hadn’t translated it well. Marketing was pushing what we gave them, and we hadn’t built something worthwhile.

Roadmap 93

Roadmap Automotive Product Research Feedback Software 93

Ronke PM

MAY 8, 2024

Table of Contents What does culture-driven leadership mean? The importance of culture-driven leadership in product management. Product management revolves around human needs, wants, and desires, making it a humbling responsibility. What does culture-driven leadership mean? They communicate clear product vision.

Leadership 85

Leadership Reporting Tools Product Management Product Manager 85

Product Innovation Educators

JANUARY 13, 2020

It transformed Adobe from selling boxed products to selling services and subscriptions, creating new value for customers. It was transformational for me because I had been working on smaller seed products, and for the first time I was in a leadership role on a major transformational project. [3:07]

User Testing 230

User Testing Product Research Marketing Research Software 230

Intercom, Inc.

JANUARY 28, 2019

First, for a product to truly be considered successful, among other things it has to be: Valuable – solve a real problem people are willing to pay for. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Roadmap Differentiation Customer Experience 193

The Product Coalition

FEBRUARY 27, 2021

With such hyper-growth, there’s been an ever-growing need to scale the way we do product. In this article, I’m going through the approach that I recently introduced at Miro and is currently at the heart of how we center ourselves around the product strategy. Or is this a proposal for a future OKRs (based on business strategy)?

Product Research 174

Product Research User Testing Customer Feedback Product Management 174

bpma ProductHub

FEBRUARY 4, 2018

Engages in market-sensing activities to determine the future of the product. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. A subject matter expert (SME) on the product, providing daily support to engineering.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Everything flows from this vision.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Product Guy

JANUARY 5, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Management University

AUGUST 21, 2023

Why Product CEO Makes Total Sense It’s a short list. The product CEO analogy makes sense only from the standpoint that every product needs an owner and a champion to lead it to success. Without that leadership, products can and will flounder at every turn. Here’s an example.

Product Management 246

Product Management Product Manager White Paper Vision 246

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

Product Strategy 87

Product Strategy User Testing Strategy Technical Review 87

Intercom, Inc.

JUNE 3, 2021

If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. Paul: Yeah. Why wouldn’t you do it?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Marketing Success Through Differentiation?—?of

User Testing 150

User Testing Research Software User Friction Customer Experience 150

The Product Guy

FEBRUARY 18, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Tyner Blain

MARCH 2, 2025

Leadership tells us the big projects they’ve decided to do, it’s up to us to elaborate and execute.” ” This is a common situation for a lot of product managers. Further, leadership assumed there are more support agents than needed. “I don’t get to set the direction.

Customer Experience 64

Customer Experience Weak Development Team User Testing Definition 64

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

Marketing 156

Marketing User Testing Research Software Product Research 156

Mind the Product

SEPTEMBER 14, 2018

The problem in managing innovation arises because companies don’t understand the differences in levels of uncertainty at different time horizons of the product lifecycle. To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly.

Customer Experience 195

Customer Experience User Testing Customer Feedback Product Research 195

Userpilot

FEBRUARY 24, 2025

PM with a technical background and a strong product sense. A person without a formal leadership title. PM looking for a by-the-book product manager role. Product managers with ads or performance marketing experience. He can unify complex product ecosystems to enhance cross-selling opportunities.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Mind the Product

DECEMBER 18, 2019

We analyzed dozens of job descriptions from leading companies (Airbnb, Amazon, Booking, eBay, Expedia, Instagram, Intercom, LinkedIn, Netflix, PayPal, Spotify, among others) and we were able to differentiate hundreds of distinct skills and responsibilities. Agile : Product owner role, software development, team cadence, delivery.

Weak Development Team 162

Weak Development Team Feedback Software Research Software Development 162

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. Build a product that users love by delivering value and a good product experience.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Mind the Product

FEBRUARY 19, 2019

In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition. How Does Product Management Enable Digital Transformation? That’s where product management comes in. It must be driven from the top.”

White Paper 164

White Paper Analytic Tools Technical Review Data Visualization 164

bpma ProductHub

FEBRUARY 13, 2017

Factors that Product Team Members Can Focus on to Drive Improved Performance on Their Product Team. Conversely, product managers who lack knowledge of the corporate strategy have no grounding from which to effectively develop useful multi-year product strategy, nor the tools to motivate their teams.

Reporting Tools 195

Reporting Tools Data Visualization Product Research Research Software 195

Userpilot

AUGUST 14, 2024

Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. Userpilot Product Drive 2024 talk categories. Methods for positioning AI products effectively in the marketplace.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Userpilot

AUGUST 22, 2024

Top newsletters of Ant Murphy Ant Murphy runs a newsletter where he regularly shares insights on product, business, and leadership with his nearly 25K followers. It touches on topics like building alignment on product vision and balancing commercial, customer, and tech goals. Strategy vs Roadmap: What’s the Difference?

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104

Intercom, Inc.

DECEMBER 4, 2019

Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your product strategy. Mapping your product roadmap across the Brand Architecture Matrix.

Branding 209

Branding Weak Development Team Technical Review Airlines 209