Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy 116

Strategy Technical Review Product Strategy Product Research 116

bpma ProductHub

FEBRUARY 4, 2018

Engages in market-sensing activities to determine the future of the product. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Converts market data into requirements for engineering. Communicates the voice of the customer.

Product Manager 171

Product Manager Product Management Customer Experience Differentiation 171

Product Innovation Educators

JANUARY 13, 2020

It transformed Adobe from selling boxed products to selling services and subscriptions, creating new value for customers. It was transformational for me because I had been working on smaller seed products, and for the first time I was in a leadership role on a major transformational project. [3:07]

User Testing 230

User Testing Product Research Marketing Research Software 230

The Product Guy

SEPTEMBER 27, 2016

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dominic Gadoury Director Product Management, ADP.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dominic Gadoury Director Product Management, ADP.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. It’s just ultimately our product or more of our product hits the market sooner, which means maybe we win more deals, we can charge more money, right? Paul: Yeah. Why wouldn’t you do it?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Management University

DECEMBER 17, 2020

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Manager Product Management 130

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. The Economics of a product is relative in that sense. Ecosystems? —?As

Framework 138

Framework Reporting Tools Technical Review Systems Review 138

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. They promote a flat culture or a flat leadership and organizational design.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

The Product Guy

JANUARY 5, 2017

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dominic Gadoury Director Product Management, ADP.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. And then, after all that, you get to decide where you want to differentiate.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 66

Product Marketing Marketing Product Manager Product Management 66

Product Innovation Educators

FEBRUARY 3, 2025

The episode contrasts Clayton Christensen’s consumer demand approach with Tony Ulwick’s job analysis perspective, while providing practical guidance for conducting customer interviews and prioritizing product improvements.

User Testing 156

User Testing Product Research Research Software Customer Experience 156

Userpilot

AUGUST 14, 2024

Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. Userpilot Product Drive 2024 talk categories. What is the Go-to-Market Strategy for AI Products?

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

ProductPlan

JUNE 5, 2020

Key takeaways include product strategy , user research, and the UX/UI design process. The Product Executive Certificate is geared toward senior-level professionals with experience in a product leadership role. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Manager 114

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

AUGUST 8, 2024

Finally, define a post-launch strategy for testing and adjusting the product based on user feedback and product analytics. There are 11 main product strategy examples in SaaS today. Then, define a data-driven process for adapting your product based on evolving customer feedback and analytics data.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Innovation Educators

MARCH 21, 2022

My last role at Facebook was as a product manager in the Facebook Reality Labs, which is now Meta. The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We had to learn everything again.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

The Product Guy

FEBRUARY 18, 2017

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dominic Gadoury Director Product Management, ADP.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Ronke PM

JULY 16, 2024

Table of Contents Understanding Customer Needs is the Path to Innovation Product and Research Partnership Research-driven leadership in product management Final thoughts Innovation thrives when we can seize opportunities in moments of struggle. They also assist in pinpointing areas for improving existing products. #2

User Testing 52

User Testing Product Research Research Software Customer Feedback 52

Userpilot

FEBRUARY 24, 2025

PM with a technical background and a strong product sense. A person without a formal leadership title. PM looking for a by-the-book product manager role. Product managers with ads or performance marketing experience. He can unify complex product ecosystems to enhance cross-selling opportunities.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. This means that whatever they work on isn’t always aligned with customer or market needs.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Mind the Product

APRIL 12, 2017

Senior Product Marketing Manager. Q: What are the best reasons for a product management team to plan a third-party integration? Q: When is an idea best built from scratch by your own product team, versus attempting an integration with another product? Andre Piazza. Connect on LinkedIn | @apiazza.

Reporting Tools 163

Reporting Tools Feedback Software User Testing Customer Experience 163

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Userpilot

JULY 29, 2024

Whiteboard template includes mission, pricing, features, strengths, weaknesses, and differentiators , helping teams visually map and compare competitors. Understanding this distinction through effective product market research helps you better identify competitors and position your product. Whiteboard template in Aha.io

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Amplitude

APRIL 11, 2019

Great products emerge from empowered, fully Great products emerge from empowered, fully cross-functional teams. There’s no perfect, one-size-fits-all leadership model. It does not imply some sort of hierarchy between product and X (e.g. Finally, it is not about products “marketing and selling themselves.”

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

ProductPlan

AUGUST 4, 2020

Yet that wasn’t enough to have a product that stood out from a vast field of online meeting competitors. Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.” First, we made the product easiest to start and use online meeting product on the market.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Userpilot

JULY 24, 2024

Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

ProductPlan

SEPTEMBER 15, 2020

What to expect: Jim’s LinkedIn feed features original written content on product management and product-market fit, videos, and more with his unique take. See Jim Semick’s advice on product leadership in our Spotlights video: 2. Who she is: Product Manager at Capital One. Adrienne Tan. Amber Kearney.

Leadership 88

Leadership Webinar Differentiation User Testing 88

The Product Coalition

JULY 27, 2024

John has held product roles at various companies in different stages, most recently serving as the Senior Director of Product Management at SugarCRM. He is now the founder of Breakthrough Ventures , providing Fractional Product Management and Product Marketing Services to software companies. This isn’t ideal.

Fractional CTO 101

Fractional CTO CTO Coach Product Manager Product Management 101

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. But then when we reviewed the proposal with leadership, we actually got pushback. And the feedback was classic product-market fit feedback : “This is a great product, but how big is the market?

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106