Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I lost a few in other industries, but never healthcare. Here’s how to do it.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. The Product Marketing Alliance Summit served as an opportunity for product marketing practitioners and leaders to exchange insights and discuss industry trends.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

ProductPlan

SEPTEMBER 13, 2022

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Here’s the difference. healthcare). Which Approach is Best For You?

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

FEBRUARY 12, 2024

Start by looking at specific market segments, preferably vertical industry segments. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. That credibility is often what differentiates you in the end. The Most Basic Rule of Product Positioning 3.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. company name] expands its AI coach language to 96, the most in the industry. You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Innovation Educators

NOVEMBER 11, 2024

While specialization has its benefits, it can lead to: Limited market understanding Missed competitive threats Reactive rather than proactive strategy Insufficient competitive differentiation Predicting Competitor Actions Jay shares four common ways competitors respond to market moves: 1.

Data Visualization 90

Data Visualization Reporting Tools Research Software Feedback Software 90

Intercom, Inc.

FEBRUARY 5, 2019

To help get you started, we’ve curated advice from industry leaders at and outside of Intercom. “Put simply, your sales strategy is how you’ll drive revenue” Generally your sales strategy will include things like your target market, ideal customer profile , go-to-market positioning, sales motions, methodology and channels.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Product Management University

SEPTEMBER 4, 2023

In the simplest terms, portfolio marketing is a set of business practices for positioning and marketing the strategic customer value of your portfolio to chosen market segments with supporting practices that integrate the marketing of individual products. What is Portfolio Marketing? This might surprise you but hang with me for a minute.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Userpilot

JULY 22, 2022

What UX trends are shaping the SaaS industry in 2022? Use emotional design to create a positive user experience when users engage with a product. Asana evokes positive emotions in users with gamification elements to create a great in-app experience. Evoke positive emotions in your UX with gamification elements.

Feedback Software 108

Feedback Software UX User Testing Embedded Analytics 108

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Professional industry associations.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. TL;DR Points of parity are industry standards that products must share to stay competitive with each other. What are points of parity? Source: Amplitude.

Analytic Tools 88

Analytic Tools Feedback Software User Testing Product Research 88

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This will help you understand what attracts customers to your competitors and how you can differentiate your marketing approach.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Data Visualization 89

Userpilot

AUGUST 8, 2024

They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. This is also the time to define your product’s positioning and unique value proposition (UVP). For example, Userpilot differentiates itself through its comprehensive feature suite.

Analytic Tools 94

Analytic Tools Feedback Software Research Software Product Strategy 94

Userpilot

AUGUST 18, 2022

Positive customer experiences result in improved customer retention and loyalty. Add elements that spark positive emotions that build a stronger connection between your brand and your customers. Emotional design involves building product experiences that spark positive emotions. Asana celebrates success and builds connections.

Feedback Software 93

Feedback Software Data Visualization Embedded Analytics User Testing 93

UX Planet

JUNE 24, 2024

Snackpass: The Fusion of Social Media and Food Delivery Image from [link] Snackpass, a unique food ordering app, has redefined the food delivery industry by seamlessly integrating social media elements into its platform. However, its focus on community building and continuous innovation positions it well for future growth.

Product Strategy 95

Product Strategy Research Software Strategy Reporting Tools 95

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. Identify direct and indirect competitors via market research to better position your product. Monday targets various industries, offering customizable dashboards and visual project boards with tiered pricing.

Data Visualization 93

Data Visualization Research Software Reporting Tools Feedback Software 93

Product Management University

APRIL 8, 2024

Think of them as industry analysts for your vertical/horizontal market segments (with no direct product responsibility). Here’s why this structure is so critical to a stronger leadership position. Pepper in some competitive differentiation. The other 80% will be aligned to products and users in traditional product manager roles.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Coalition

JULY 20, 2018

Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. The above examples are just some of the brands currently carving out their niche in huge industries.

Artificial Inteligence 62

Artificial Inteligence User Testing Data Visualization Customer Experience 62

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. Education is a key tenet to Adjust, and as thought leaders in the industry, we produce a lot of research and resources for marketers in Japanese.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Product Management University

AUGUST 15, 2023

Does portfolio management mean that I’ll be adding more industry-specific features to my products? In some cases, yes but not always. Here’s the thing to keep in mind. Let’s apply the 80/20 rule. Your customers across all market segments do the same things the same way 80% of the time and 20% different.

Product Management 246

Product Management Product Manager White Paper Management 246

Alchemer Mobile

FEBRUARY 24, 2022

Regardless of your product or industry, there are five key areas to look at when tracking customer sentiment. Net Promoter Score, or NPS, is considered a leading growth indicator across industries. It is a measure of customer loyalty that can be benchmarked across other players in your industry. No, not NPS. Let us explain.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Lenny Rachitsky

JULY 25, 2024

To win in business, you must be either a low-cost provider or differentiated. If so, you’re not differentiated enough. Find the transcript at: [link] Some takeaways: Strategy is an integrated set of choices that compels a desired customer action. Just like any skill, it improves with practice.

Feedback Software 69

Feedback Software Airlines Strategy Differentiation 69

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. You can use industry reports and databases for this purpose.

Data Visualization 101

Data Visualization Framework Product Strategy Analytic Tools 101

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Over time, your audience will begin associating the product’s positive attributes with your brand itself, which leads to increased trust and loyalty. Product-led blog content.

Advertising 87

Advertising Analytic Tools Research Software Data Visualization 87

Userpilot

AUGUST 22, 2024

Ant Murphy also has a substantial following on LinkedIn, where he often engages with the product management community and contributes to discussions about best practices in the industry. His blogs, courses, and webinars have become go-to resources, helping teams build effective strategies and drive success in the tech industry.

Analytic Tools 84

Analytic Tools Feedback Software Data Visualization Customer Feedback 84

Product Innovation Educators

SEPTEMBER 2, 2024

For example, a product manager developing a new project management tool might conduct small group sessions with team leaders from different industries. These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning.

User Testing 103

User Testing Product Research Market Research Research Software 103

Alchemer Mobile

JUNE 15, 2024

For example, words people use to describe customer service may differ between industries. Fast service” may be seen as favorable in banking and take-out restaurants but not at all positive for fine dining experiences. You can understand the true differentiators of your products and services to gain competitive advantage.

Artificial Inteligence 100

Artificial Inteligence Customer Experience Data Visualization User Testing 100

Roy Madden

JUNE 23, 2022

Easily track the latest product launches in your industry with Feedly’s AI engine. This new machine learning model will help you: Analyze how to differentiate yourself from your competitors Spot new partnership opportunities Monitor the latest releases of portfolio companies. Fewer false positives than basic keyword searches.

Product launches 103

Product launches Artificial Inteligence User Testing Differentiation 103

Johanna Rothman

MARCH 14, 2024

That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. Worse, many staff jobs are commodity positions. Industry expertise. The unsaid expectations of the industry in which you work.

User Testing 100

User Testing Agile Banking Consulting 100

Userpilot

SEPTEMBER 30, 2024

Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. Plus, knowing what customers want helps with better brand positioning, leading to increased engagement and conversion rates. A good place to start is by creating user personas.

Messaging 99

Messaging Research Software Analytic Tools User Testing 99

Userpilot

AUGUST 14, 2024

It features known and respected speakers from the SaaS industry who share insights, strategies, and best practices to help product teams build and grow successful products. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 89

Data Visualization Customer Feedback Analytic Tools Research Software 89

The Product Coalition

MARCH 9, 2022

Regarding the hospitality industry, the number of restaurants may cross your imagination. So how to differentiate your restaurant from others? Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views. It is a challenging question.

Branding 159

Branding Strategy Feedback Software Research Software 159

Userpilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

The Product Coalition

FEBRUARY 25, 2024

By 2010, Netflix’s streaming service had grown to over 20 million subscribers ², signaling a seismic shift in the entertainment industry. The rise of rival streaming services, such as Amazon Prime Video and Disney+, posed significant challenges, forcing Netflix to continually innovate and differentiate itself to maintain its competitive edge.

Analytic Tools 103

Analytic Tools Entertainment Customer Experience Data Visualization 103