Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Userpilot

JUNE 26, 2024

You can assist with market research , competitive analysis, and marketing campaigns, and learn about the company’s products/services and target audience. There is an abundance of tools for product marketing managers. You can easily find them in-app instead of searching through email. Book a demo to see it in action!

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

DECEMBER 2, 2019

We surveyed 170 non-native English speaking SaaS customers, and 135 support team leads to learn more. SaaS customers are more loyal to products that provide native language support. According to our research, 29% of businesses say they’ve lost customers because they don’t offer multilingual support. For example w?ith

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. What is product strategy?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

OCTOBER 31, 2022

This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Userpilot helps you collect user data in-app and collect direct feedback from users via microsurveys. It is your ideal user, curated using quantitative and qualitative research. Book a demo to learn more.

Feedback Software 74

Feedback Software User Testing Research Software Data Visualization 74

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Common outbound effort activities include: Competitive differentiation. Market research. Product planning.

Outbound 100

Outbound Product Management Product Manager Inbound 100

Usersnap

JULY 11, 2021

The importance of fast responses to support tickets is not only something that many large corporations use to differentiate themselves from their competitors. Also startups and SaaS companies build their organizational culture and company vision around providing amazing customer support. Don’t scale customer care. Salesforces.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

nulab

MAY 10, 2019

Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. This means you’ll need to dedicate a lot of time and effort to innovation, research, and product patenting or trademarking. Differentiation leadership examples include Dyson and Apple.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Userpilot

AUGUST 30, 2024

In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage. In SaaS, this also means analyzing competitors’ user interface and user experience. Then, use different digital channels to dive deeper.

Analytic Tools 84

Analytic Tools Feedback Software Research Software Data Visualization 84

Userpilot

AUGUST 18, 2024

Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels. To do this, conduct market research. You can also consider these GTM examples for inspiration when you develop your strategy.

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 85

User Testing Customer Feedback Feedback Software User Friction 85

Intercom, Inc.

NOVEMBER 7, 2018

But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. It’s time for marketing and sales leaders to redefine tech stacks as growth stacks — the suite of tools that unlocks new ways of selling and better customer relationships.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

Intercom, Inc.

AUGUST 20, 2019

Buyers now have more information than ever before, inbound and outbound SDRs have to change their approach to capture buyer interest and add value, and the skill set needed to be successful has changed. This is accomplished through inbound qualification, or from outbound outreach to prospective customers. Here’s why.

Weak Development Team 35

Weak Development Team Customer Experience Outbound Inbound 35

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. The challenge: reduce churn for a mobile app. Set vacation in-app.

Analytic Tools 78

Analytic Tools Feedback Software Research Software User Testing 78

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

MAY 21, 2020

Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. The challenge: reduce churn for a mobile app. Set vacation in-app.

Analytic Tools 40

Analytic Tools Feedback Software Data Visualization Research Software 40

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Startups Onboarding KPIs Product Research 130

Intercom, Inc.

JULY 28, 2020

But until recently, technological limitations meant that we, as business leaders, faced an impossible choice as our companies grew. In turn customers are rewarding these businesses by buying more, staying loyal, and recommending their solutions to others. These apps make communication feel friendly, quick, easy, and even fun.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Business of Software Conference

JANUARY 16, 2020

Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? The research on this is kind of interesting.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108