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This article explores the seven knowledge areas crucial for product managers and innovators, as outlined by the Product Development and Management Association (PDMA) Body of Knowledge. Product Innovation Management Product innovation management serves as the foundation for all other knowledge areas.
The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketingmanagers develop product positioning , messaging , and differentiation strategies. Hardware product managers are responsible for building and launching physical products.
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