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How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. When companies call me to deliver strategy workshops, it’s usually because they feel that their teams are not being “strategic” enough. First, a product strategy is NOT a product roadmap.

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A Product Manager’s Guide to Roadmapping as an Essentialist

ProductPlan

I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic. This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ?

Roadmap 116
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10 Product Strategy Mistakes to Avoid

Roman Pichler

It’s therefore a mistake to treat the product strategy in isolation and not connect it to other plans, especially the product roadmap and product backlog. To avoid this issue, adopt a holistic approach and systematically link your strategy, roadmap, and backlog. Competition: Is your product still sufficiently differentiated ?

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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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Product Analyst

Bain Public

As a Product analyst, you’ll work as part of a team of problem solvers engaging in planning the product roadmap while helping drive the scope definition and product development course of action. Measure the impact of the released features output through data. What to Expect.

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424: Lean product management – with Dan Olsen

Product Innovation Educators

Through his talks and interactive training workshops, Dan helps companies build great products and strong product teams. The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. I use an importance vs. satisfaction framework to define how well-served or underserved each need is.