The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 159

User Testing Product Research Product Marketing Customer Experience 159

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Lenny Rachitsky

FEBRUARY 25, 2025

Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. product marketing, user research, content design, etc.).

Strategy 115

Strategy Technical Review Product Strategy Product Research 115

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

bpma ProductHub

FEBRUARY 4, 2018

Engages in market-sensing activities to determine the future of the product. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Converts market data into requirements for engineering. Communicates the voice of the customer.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Lenny Rachitsky

SEPTEMBER 3, 2024

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. The stronger and more differentiated the value promise, the more subscribers will pay and the longer they’ll keep paying. This offers a fast track to boosting your PMF Score.

User Testing 131

User Testing Feedback Software Framework Onboarding KPIs 131

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Mind the Product

OCTOBER 11, 2019

How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers. For companies in a hypercompetitive market, like CRM, product features and benefits usually match those of competitors.

Positioning 148

Positioning User Testing Product Research Data Visualization 148

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. “How would you feel if you could no longer use this product?”

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Sachin Rekhi

FEBRUARY 16, 2020

I wanted to share what I believe are the top ten most important deliverables for product managers across each of the four dimensions of product management. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Innovation Educators

DECEMBER 11, 2017

I categorized the knowledge from the interviews into six modules: (1) Product management essentials, (2) Problem space exploration, (3) Agile product development, (4) Lean UX, (5) Product marketing skills, and (6) Product management toolbox. [5:45] 5:45] How did the Product Manager Summit come about?

Research Software 181

Research Software Product Management Product Manager Customer Experience 181

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.

Product Management 22

Product Management Product Manager B2B Management 22

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Identify customer problems, communicate how your products or services solve those problems, then articulate the benefits.) It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Userpilot

AUGUST 12, 2024

There, he’ll share his framework to: Position your product. In this article, we’ll cover the basics of product positioning and messaging and a brief overview of improving your homepage. Positioning is about defining your product’s value and unique selling point. Better product differentiation.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. the first step is to start saying no to something less valuable.

User Testing 191

User Testing Weak Development Team Customer Experience Customer Feedback 191

Lenny Rachitsky

JUNE 11, 2024

Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14. List of brainstorming techniques for product managers 17. How did Spotify use the Jobs to Be Done framework?

User Testing 116

User Testing Research Software Analytic Tools Technical Review 116

Userpilot

SEPTEMBER 20, 2022

Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems. Finally, it helps teams to achieve the product-market fit faster.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. If you don’t have a product that can fit that channel, then I would recommend not leveraging that. Naturally, I went to town as a marketer. I built an audience.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

Marketing 100

Marketing Certifications Differentiation B2B 100

Userpilot

AUGUST 14, 2024

Userpilot Product Drive 2024. Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. Userpilot Product Drive 2024 talk categories. Why does it matter?

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Product Management University

APRIL 8, 2024

The company-portfolio strategy foundation becomes the jumping point for planning and execution across marketing, product marketing, sales and customer experience/customer success teams. Pepper in some competitive differentiation. It all starts with product management. They buy because you understand them.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. Product differentiation strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

MARCH 8, 2022

A good way of focusing on desired outcomes is to use Teresa Torres’ Opportunity Solution Tree, from the continuous discovery framework. I have seen too many companies rush to market just because someone else did something, and they jump through hoops trying to put out something similar just to have a leverage point against the competitor.

Product Research 143

Product Research User Testing Customer Experience Feedback Software 143

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52