Product Management University

AUGUST 3, 2021

The convergence of software, hardware and services has forced traditional companies to find creative ways to differentiate what’s now a commodity. To what extent do product management and product marketing disciplines need to change to align with the new customer landscape? Out with Product Marketing 1.0

Customer Experience 130

Customer Experience Reporting Tools Product Manager Product Management 130

ProductPlan

DECEMBER 7, 2022

What is a finance product manager? Like a product manager in any other industry, a finance product manager is responsible for the success of a product or portfolio of products. Let’s be clear about how we define a finance product manager. Product Marketing. Key differences.

Finance 52

Finance Product Management Product Manager Government 52

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 156

Product Research Differentiation Customer Feedback Data Visualization 156

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Manager 114

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

The Product Coalition

JULY 27, 2024

John has held product roles at various companies in different stages, most recently serving as the Senior Director of Product Management at SugarCRM. He is now the founder of Breakthrough Ventures , providing Fractional Product Management and Product Marketing Services to software companies. This isn’t ideal.

CTO Coach 101

CTO Coach Fractional CTO Product Manager Product Management 101

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. And then, after all that, you get to decide where you want to differentiate. It’s a huge reason why people like working at Intercom.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Manager Product Management Reporting Tools 130

Userpilot

JUNE 20, 2023

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Look at how they price and market their product. Userpilot used Product Hunt to launch its new feature.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 132

User Testing Product Research Product Manager Product Management 132

Intercom, Inc.

NOVEMBER 3, 2022

Despite having started her career in banking and finance, when Natasha moved to Bulb, a renewable energy supply company based in the UK, she encountered the challenges of scaling a support team firsthand. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

The Product Coalition

AUGUST 24, 2021

After the crash, venture capital firms started to look for companies that were actually building something worthwhile for customers, rather than spending an enormous amount of funding on things that would bring no significant value to the market. Here the product team should list the exact customer needs they are going to fulfill.

User Testing 157

User Testing Development Customer Experience Product Research 157

Intercom, Inc.

SEPTEMBER 21, 2022

Plus it’s an amazing way to differentiate against the competition. When leveraged properly, this rich customer data collected by the support team can be used to improve how support, sales, and marketing teams proactively engage with their customers. Which grows loyalty…. Which improves retention and grows revenue….

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

JANUARY 21, 2021

Product Owners are the ones creating the tasks, stories, managing scrum/agile, doing the daily standups…etc, while PMs are spending their time with the initial research, user interviews, collecting user feedback and data. The differentiating aspect of a Product Owner from a Product Manager is a Scrum team.

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Manager 98

The Product Coalition

FEBRUARY 26, 2022

This internal focus problem doesn’t just impact product, design and engineering functions but every department you have in the company. If support teams are focused on arguing with the finance department, that leaves very little time to improve how they deliver exceptional customer service.

User Testing 191

User Testing Weak Development Team Customer Experience Customer Feedback 191

Lenny Rachitsky

SEPTEMBER 3, 2024

The stronger and more differentiated the value promise, the more subscribers will pay and the longer they’ll keep paying. Prioritize your roadmap to serve these users: Finally, prioritize new product features and improvements to the existing product experience that directly address the demands of your HXCs and on-the-fence users.

User Testing 131

User Testing Feedback Software Framework Onboarding KPIs 131

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 98

User Testing Product Research Product Manager Product Management 98

Haines-Group

OCTOBER 30, 2023

But when you have one in hand it’s worth great sacrifice and cost to get it into the product because these are the capabilities that are most differentiating and that create the most buzz with customers. Reverse (These are product features or attributes that actually diminish the customer’s assessment of the product.)

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. Fintech services that help facilitate both business and personal needs — whether that’s creative financing options, solopreneur banking services, or working capital. But what’s the next?

Analytic Tools 90

Analytic Tools User Testing Data Visualization Customer Experience 90

Mironov Consulting

SEPTEMBER 23, 2023

 Building a repeatable product is risky and expensive, but finding product-market fit with a truly packaged offering can be a license to print money. Product development always takes longer than we planned.  How Should Finance carefully track true ARR and services work on existing deals?  Should

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Andrew Chen

JUNE 25, 2019

product, marketing, engineering, data science, design, content, and finance. What’s your differentiator, and how will you maintain it? You quickly learn that it’s a unique blend of art and science, and we were most effective at scaling this powerful lever when we had a dedicated cross-functional team sitting together?—?product,

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

The Product Coalition

MARCH 26, 2019

Once the problem-solution fit has been identified and your proposed minimum-viable product (MVP) inspires enough confidence in you to move forward to the next step, you start building the product and look for a product-market fit (PMF)?—?the Take Intuit’s accounting product Quickbooks, for example.

Enterprise 61

Enterprise User Testing Analytic Tools Research Software 61

ProductPlan

MARCH 10, 2023

With this truism in mind, it is the responsibility of the product management team to be in a state of constant discovery of opportunities for user problem-solving, market expansion, and/or competitive differentiation. The key to successful product discovery is to remain focused on problems that need to be solved.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.  There's similar math, though, to translate product capabilities/features into customer money stories.

User Testing 59

User Testing Customer Experience Reporting Tools Technical Review 59

Pragmatic Marketing

OCTOBER 18, 2019

Hello and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management product marketing and other market and data-driven professionals with some of the best minds in the industry. Rebecca Kalogeris. So the capability into which buyer and then user personas.

Feedback Software 70

Feedback Software User Testing Customer Experience Framework 70

Pragmatic Marketing

OCTOBER 18, 2019

Hello and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management product marketing and other market and data-driven professionals with some of the best minds in the industry. Rebecca Kalogeris. So the capability into which buyer and then user personas.

Feedback Software 70

Feedback Software User Testing Customer Experience Framework 70

The Product Coalition

JULY 25, 2018

In the early stages of growth, losing customers might indicate that you do not have a product-market fit. In these posts, I discuss the details of why churn happens, how you can analyze it and what you can do to prevent it. Losing customers can be detrimental to the growth of any SaaS business.

Reporting Tools 60

Reporting Tools Onboarding KPIs User Testing Customer Experience 60

Dear Strategy

MARCH 9, 2019

An example of this strategy can be seen in the automotive industry where dealers aren’t necessarily making a lot of money on the cars, but they are making a nice profit on the associated services, financing, extended warranties, etc. Another strategy can be seen when companies engage in what we refer to as “market penetration” pricing.

Strategy 40

Strategy Automotive Finance Branding 40

Intercom, Inc.

MARCH 29, 2022

So if a billing question came in and we needed somebody from finance, they were there. So tell us about how you’ve differentiated there. We focus on improving the product in two equally important ways. One, differentiation, and two, industry standards”. One, differentiation, and two, industry standards.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. Fintech services that help facilitate both business and personal needs — whether that’s creative financing options, solopreneur banking services, or working capital. But what’s the next?

Analytic Tools 40

Analytic Tools User Testing Data Visualization Customer Experience 40

Business of Software Conference

OCTOBER 23, 2019

The finance guy wanted to make sure we were investing our investors’ money wisely. And the ideal product covers all of the basic expectations and has at least one delighter, one differentiator. The value bucket is before you get to product market fit it gets you to product market fit.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Product Research 61

Usersnap

JANUARY 12, 2022

A CPO must coordinate employees from various functional areas, including software engineers, product managers, UX/UI designers, analysts, and marketers. Product marketing. A key element of product development is creating an effective marketing strategy. and be able to differentiate those roles from a CTO’s.

Research Software 52

Research Software Feedback Software Analytic Tools Fractional CTO 52