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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. Retain users.

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How to Leverage AI in SaaS? (+Best Tools)

Userpilot

This includes the SaaS industry too. In this article, we explain: Why investing in AI in SaaS is a must. What AI tools you can use. TL;DR AI helps SaaS teams improve productivity by automating repetitive tasks. Use it to streamline the creation of emails, website copy, and app microcopy. Let’s get to it!

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

And how to do it with available product analytics solutions? To conduct funnel analysis in tools like Userpilot , Mixpanel, or Google Analytics , define the conversion events for the stage as well as conversion criteria. There are a few benefits why marketing funnel analysis is essential for SaaS product success.

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Features Advantages Benefits: How SaaS Product Managers Should Use The FAB Model

Userpilot

A FAB statement is a kind of sales message that promotes the features, advantages, and benefits of a product to the customers. Identifying the links between features, advantages and benefits also helps to differentiate the product for different target markets. In a SaaS product, it would be the functionality that it offers.

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Is Your Product Messaging Impactful Enough?

The Product Cafe

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

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What Are In-App Notifications And How Are They Different From Push Notifications?

Userpilot

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. Today we’re going to compare the two so you know which one to use for your in-app marketing goals! As such, avoid using an obstructive push message too often.

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What is a Product Strategy Framework? 11 Steps to Create One

Userpilot

Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. Define your positioning and messaging to get a clear idea of how you’ll promote your product once it’s ready for your target market. Q4 : Launch a mobile app version.