Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. But in choosing roadmap investments it is often the case that the priorities look very different for each of these groups. Existing Customer Bias.

Customer Feedback 150

Customer Feedback User Testing Feedback Software Marketing 150

Mind the Product

FEBRUARY 19, 2019

It’s obvious that some companies see digital transformation as little more than a marketing exercise so that they can be seen as in touch with modern thinking. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition.

White Paper 163

White Paper Analytic Tools Technical Review Data Visualization 163

Sachin Rekhi

FEBRUARY 16, 2020

I find that every business requires at least these 8 product/market fit hypotheses that make up their product strategy, but your specific business may have more: Target audience Problem you're solving Value propositions Strategic differentiation Competition Acquisition strategy Monetization strategy Key performance indicators (KPIs).

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. ” And so we went through this exercise, looking for these big areas of additional investment.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Product Research Feedback Software User Testing 52

People-First Product Leadership

FEBRUARY 4, 2025

This guide distills the key lessons and actionable strategies from my journey, offering you a roadmap to navigate your own career pivots in the tech industry. communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles.

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Product Management University

AUGUST 13, 2019

The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers. Every new release and every new product becomes a simple exercise in adding more proof points to the overall value story for each market segment.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Tyner Blain

MARCH 20, 2025

Just as you change collaboration patterns through changing how you develop roadmaps, you change the conversation with leaders through how you orient towards supporting them. I use two characteristics to differentiate giving dictation from setting direction. As product managers we can change the conversation.

Research Software 59

Research Software Weak Development Team Systems Review Product Research 59

ProductPlan

MARCH 17, 2020

Product Roadmap. Next comes the product roadmap. Keep in mind that the roadmap should stay high-level and strategically focused. The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Market research.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

Sachin Rekhi

AUGUST 15, 2016

Market sizing Competitive analysis Vision formulation User segmentation User focus groups User surveys Quantitative analysis of existing product metrics Roadmap planning Sprint planning Product design Project management Quality assurance Product launch A/B testing Post launch metrics analysis Post launch user focus groups Post launch user surveys.

Product Research 104

Product Research User Testing Product Manager Product Management 104

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. We did the same thing with our product: we had a product roadmap, and we had an anti-product roadmap of things we’re not going to build. You can worry about that later.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Tyner Blain

NOVEMBER 26, 2018

As Steven Haines first told me, “strategy first, roadmap second.” Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. The key is to differentiate the problem manifestation from the underlying problem.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. Act as brand managers.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Tyner Blain

AUGUST 1, 2014

Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items. Differentiation – these are problems where, if solved, they would differentiate a product from the competition. I was doing an exercise with a team, reviewing their current roadmap as part of the budgeting cycle.

Marketing 64

Marketing Differentiation Roadmap Positioning 64

The Product Coalition

MAY 11, 2022

From user problems to customer problems In enterprise software, you differentiate between the ones who buy your product (i.e., Therefore, Ben and Blair differentiate between customer and user problems. In terms of commitments on your roadmap, Ben and Blair advise to “underpromise and overdeliver”. How are we doing? strategy?—?

Enterprise 133

Enterprise User Testing Feedback Software Technical Advisors 133

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. Output-focused product roadmaps provide a false sense of certainty, all while limiting product work to a few big bets, which may or may not pan out. We broke into pairs and then each pair developed a feature roadmap along a particular area of focus.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. It feels like one cohesive experience. It’s a very important thing.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

ProductPlan

JUNE 1, 2023

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Noisy customers When it comes to your product roadmap, the customer is most definitely NOT always right , especially when they ask for specific features.

User Testing 98

User Testing User Friction Development Team Review Customer Experience 98

PMLesson's Ace the PM Interview

AUGUST 20, 2020

Great product visions are far-reaching roadmaps for the product team to get behind. However, they're still blueprints and roadmaps stakeholders are using to develop a product, so they must be attainable. If you'd like, you can mention the primary differentiation of your product to its competitors. Or what about Google's?

Vision 98

Vision Customer Experience Customer Feedback Differentiation 98

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. The vision is an exercise in constant evangelization.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

NOVEMBER 14, 2022

Develop and prioritize the roadmap to give structure to product development. Thanks to its myriad of templates, you can easily create all the visual aids your team may need like roadmaps or opportunity solutions trees. Speaking of Theresa Torres, this stage is not a one-off exercise. Want to see how? Book the demo !

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

Pragmatic Marketing

MAY 4, 2020

Product leaders tasked with mapping their product roadmaps must apply these revised objectives: Keep strategy-level conversations going when in-person meetings aren’t an option. Shared mind-mapping exercises. When all else is commoditized, the customer-vendor relationship is the remaining differentiator.

Analytic Tools 91

Analytic Tools Customer Experience Data Visualization Research Software 91

Pragmatic Marketing

MAY 4, 2020

Product leaders tasked with mapping their product roadmaps must apply these revised objectives: Keep strategy-level conversations going when in-person meetings aren’t an option. Shared mind-mapping exercises. When all else is commoditized, the customer-vendor relationship is the remaining differentiator.

Analytic Tools 18

Analytic Tools Data Visualization Research Software Webinar 18

ProductPlan

JANUARY 24, 2020

But it can be a useful filter for deciding which backlog items are worth a closer look and potentially making the cut for the product roadmap. Part of its appeal is the arts-and-crafts nature of a Product Tree exercise. What differentiates this method is its focus on user stories versus specific features and functionality.

Framework 85

Framework Customer Experience User Testing Product Research 85

Tyner Blain

AUGUST 1, 2013

How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. Whole Product Game Background. How We Used the Whole Product Game.

Weak Development Team 53

Weak Development Team Differentiation Software Review Customer Experience 53

Product Talk

APRIL 17, 2024

Teresa: One of the things I think I’ve written in the past is if your backlog or your roadmap or your idea log—whatever you’re going to call it—isn’t changing based on what you’re learning in discovery , there’s a disconnect there. You had five product teams , a user researcher who was new to the role.

Product Research 273

Product Research User Testing Data Visualization Research Software 273

Sachin Rekhi

JANUARY 27, 2013

In many ways the hardest part of design is the prioritization exercise that requires determining exactly what is above the line for the next release. This requires an equal amount of art and science to come up with a compelling feature set and user experience.

Technical Advisors 79

Technical Advisors Product Manager Product Management Technical Review 79

The Product Coalition

OCTOBER 8, 2018

It is responsible for defining the product strategy, developing a roadmap, and setting up a product vision in the market that meets both company goals and user needs. Well, roadmapping is a communication tool that helps to communicate where you are, where are you heading, and how you expect to accomplish.

Startups 60

Startups User Testing Customer Feedback Product Manager 60

Roadmunk

AUGUST 10, 2017

And for a PM, differentiation becomes more critical. The data you focus on seems to be a key differentiator in SaaS product management. Also roadmap flexibility. The roadmap changes more often in SaaS, meaning more communication with stakeholders. There is no one-size-fits-all; it’s an ongoing exercise.

Research Software 73

Research Software Product Management Product Manager Data Visualization 73

Userzoom

APRIL 23, 2020

Keep these in mind as you develop your research roadmap. Start by hosting a design thinking exercise with stakeholders to identify the problems they’re trying to solve and the impact they’re having on the business. Answer: Please see the state of UX in the enterprise 2019 for more information.

Webinar 83

Webinar Product Research User Testing UX 83

Tyner Blain

MARCH 31, 2024

I’ll demonstrate with a facilitation exercise I ran for a leadership team where we shaped a product – in this case, a bespoke transformation services engagement. I find this to follow the same patterns as developing a product roadmap to operationalize a product strategy. We were ready for the next step.

Weak Development Team 59

Weak Development Team Customer Experience Product Research Leadership 59

UX Planet

SEPTEMBER 11, 2024

Creating a vision is more than putting words on paper or developing a roadmap, it’s an idealized view of the experience that users will have with the digital product and experience, and is included in the product roadmap your company follows. If you need to jumpstart your creativity, I recommend some light exercise (e.g.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

ProductPlan

SEPTEMBER 8, 2021

Louis Columbus, a contributor at Forbes, notes that “Amazon’s patent portfolio is dominated by Cloud Computing, with the majority of the patents contributing to AWS’ current and future services roadmap. For Amazon, speed is a critical competitive differentiator. While defining a product roadmap , how do you tackle risks?

Product Strategy 87

Product Strategy User Testing Strategy Technical Review 87

BrainMates

MAY 28, 2019

Product strategy and roadmap : to intentionally plan what to do next to maintain product-market fit and extend the product life. Immediately after the training, while everyone was still inspired, we ran an exercise to brainstorm actions we could take straight away to achieve some quick wins. Step 1: What’s next after training?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Bain Public

AUGUST 22, 2022

As a Product analyst, you’ll work as part of a team of problem solvers engaging in planning the product roadmap while helping drive the scope definition and product development course of action. The only requirement is that you must be legally able to work in Canada. When: Flexible start date. Company Description. What to Expect.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

Bain Public

JANUARY 24, 2022

As a Product analyst, you’ll work as part of a team of problem solvers engaging in planning the product roadmap while helping drive the scope definition and product development course of action. The only requirement is that you must be legally able to work in Canada. When: Flexible start date. Company Description. What to Expect.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

Bain Public

JANUARY 24, 2022

As a Product analyst intern, you’ll work as part of a team of problem solvers engaging in planning the product roadmap while helping drive the scope definition and product development course of action. The only requirement is that you must be legally able to work in Canada. When: Flexible start date. Company Description. What to Expect.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52