Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Elizabeth: Yes.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

The Product Coalition

JANUARY 26, 2021

Those are the differentiators.” — Dan Pink, Atlassian interview By painting a picture of a world that had transitioned to sustainable energy, Musk was giving his employees a unified sense of meaning, reinforcing what sits at the centre of providing purpose? During the workshop, the group will complete: Vision Primer exercise ?

Vision 187

Vision Product Research User Testing Workshop 187

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. But to get new customers to choose you over the competition you need something that is truly marketable, like a shiny new point of differentiation.

Customer Feedback 150

Customer Feedback User Testing Feedback Software Marketing 150

Intercom, Inc.

DECEMBER 31, 2019

It will take some time to discern just how fundamentally our political and social discourse will be changed by the likes of Facebook and Twitter, but just as with every revolution, it will lead to both positive and negative outcomes, to both delight and disillusionment. Rise of the cloud and SaaS businesses. .

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Product Innovation Educators

FEBRUARY 20, 2023

We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product. When I do this exercise, people get so fired up. ” [25:38] Tell us about the minimum viable product.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

People-First Product Leadership

FEBRUARY 4, 2025

communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. Commit to Continuous Learning : While exercising and during any breaks in the day, I increased my learning of CRM and tech opportunities.

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Product Management University

AUGUST 13, 2019

Unless you’re an early stage startup, your product positioning is well documented. The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers. A product structure alone will never get you there.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Product Talk

DECEMBER 6, 2023

Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. I could try to shoehorn these desires into needs—I need something to fill my time, I need nutrients, and I need to exercise. Understanding the Opportunity Space The opportunity space is where the magic happens.

Data Visualization 320

Data Visualization Product Research Analytic Tools Research Software 320

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. 1 – Positioning is the difference between ‘So?’ Positioning changed the ‘So?’

Positioning 56

Positioning Books User Testing Weak Development Team 56

The Product Coalition

AUGUST 16, 2022

4 Revise Key Comparison Factors and Competitive Landscape Now that you’ve taken an initial look at the competition, you are in a position to revise the factors you will use to compare them with as well as the landscape. This exercise is important because it will help you understand their position better and how you can compete with them.

User Testing 130

User Testing User Friction Customer Feedback Customer Experience 130

Intercom, Inc.

JULY 25, 2019

Or is it like, “Hey, if this is a consistent pattern then we need to make sure no one ever repeats, we’ll have a principle about the positive behavior that we want.” There’s a value around being optimistic and positive. .” Is there a principle to be found in that? ” Is that what you mean? Paul: Basically, yeah.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

Userpilot

JULY 9, 2024

A robust customer experience strategy strengthens loyalty and improves retention , differentiates companies from competitors, and guides the development of products that align with customer preferences. Continuously refine your approach through experimentation and testing to maintain a positive impact as customer needs evolve.

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Haines-Group

SEPTEMBER 19, 2023

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. The exercise is to identify and express the most critical stuff. Defining “MVP” Start with Positioning. How are you different from competitors?

User Testing 78

User Testing Product Research Differentiation Construction 78

The Product Coalition

SEPTEMBER 2, 2022

Third, can I differentiate enough to generate revenue at our target margin? Think about the positive value the product will produce for your organization. higher call center volume) as closely as a positive value (e.g., Many market opportunities exist; however, they may not be viable to pursue. Viability comes in three parts.

Product Strategy 142

Product Strategy Strategy User Testing Weak Development Team 142

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Positioning. This exercise enables you to audit your own activities and see if you’re spending enough time on strategy.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Sachin Rekhi

FEBRUARY 16, 2020

I find that every business requires at least these 8 product/market fit hypotheses that make up their product strategy, but your specific business may have more: Target audience Problem you're solving Value propositions Strategic differentiation Competition Acquisition strategy Monetization strategy Key performance indicators (KPIs).

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Tyner Blain

AUGUST 1, 2014

Differentiation – these are problems where, if solved, they would differentiate a product from the competition. I was doing an exercise with a team, reviewing their current roadmap as part of the budgeting cycle. This exercise, classifying market problems is a convergent thinking exercise.

Marketing 64

Marketing Differentiation Roadmap Positioning 64

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. These are not one-off exercises.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Tyner Blain

NOVEMBER 26, 2018

Differentiation – a problem which one competitor solves, unlike all other competitors, in an attempt to re-frame how customers view the problem space. The key is to differentiate the problem manifestation from the underlying problem. Like being in a horse race, jockeying for position.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

Product Talk

APRIL 17, 2024

That was a good exercise and that was learning number one: Breaking it down into its smallest pieces and aligning on something and learning together as a team, I think unblocked a lot. This is something that is not super easy in my position, but something I would encourage every product leader to do.

Product Research 277

Product Research User Testing Data Visualization Research Software 277

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. Patrick: So it’s like exercise and dieting: everyone agrees it’s a great idea, and we all want to be healthier, but it’s really difficult to actually do it. Our starting position was actually very big and ambitious.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Sachin Rekhi

JANUARY 27, 2013

In many ways the hardest part of design is the prioritization exercise that requires determining exactly what is above the line for the next release. This requires an equal amount of art and science to come up with a compelling feature set and user experience.

Technical Advisors 79

Technical Advisors Product Management Product Manager Technical Review 79

Tyner Blain

AUGUST 1, 2013

I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. It was a really effective elicitation exercise for us that helped us characterize market problems. Whole Product Game Background. How We Used the Whole Product Game.

Weak Development Team 53

Weak Development Team Differentiation Software Review Customer Experience 53

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Take chatbots, for example. What makes a member ?

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Intercom, Inc.

JULY 26, 2018

In reality, you may not see a positive return from a new hire for 12 to 18 months. About five years ago, I had a couple other SaaS products in the survey space, and at the time getting things related to SaaS metrics was an exercise in futility with lots of Excel spreadsheets or hacking to get these little internal tools.

Feedback Software 137

Feedback Software Analytic Tools User Testing Product Research 137

Intercom, Inc.

SEPTEMBER 23, 2021

” When you have that word followed by something positive, that’s predictability, and that’s what drives customers to come back because they’re using that word, always. The reason you don’t want to is that if you do that, you’re back into a commodity trap where you’re not differentiated enough.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

UX Planet

SEPTEMBER 11, 2024

She provides three exercises to quickly boost your emotional intelligence : Exercise 1: Tap Into Your Self-Awareness in Two Minutes When you interact with someone in a way you later regret, it’s usually not intentional. While after interacting with a “positive energizer” you feel hopeful, uplifted, and energized?

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

The Product Coalition

JULY 20, 2018

Data from products such as Garmin and Fitbit can be synced to share your exercise data with Strava solving the longstanding issue of having multiple touch points for your exercise logs and no way of combining them. The Strava platform supports 300+ compatible devices and more than 20,000 third-party apps.

Artificial Inteligence 65

Artificial Inteligence User Testing Data Visualization Customer Experience 65

UX Studio

APRIL 25, 2019

It can differentiate you from the competition, project positive feelings or make it easier for customers to remember and choose your product over others. Many positive insights confirmed that our brand strategy performs quite well in some ways. Research facilitates getting these right. Brand affinity.

User Testing 74

User Testing Product Research Research Software Branding 74

The Product Coalition

OCTOBER 8, 2018

In order to collect the information about your competitors, you can use a simple exercise of building a matrix that lists your competitor’s core features in Column A with your offerings in Column B onwards. For this, you can also use the competitive matrix exercise in order to get honest with yourself and with your offerings.

Startups 60

Startups User Testing Customer Feedback Product Management 60

BrainMates

MAY 28, 2019

Immediately after the training, while everyone was still inspired, we ran an exercise to brainstorm actions we could take straight away to achieve some quick wins. To practice the Design phase, we went back to customers with deeper questions about the one idea that rose to the top in the earlier ranking exercise.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Intercom, Inc.

MARCH 19, 2020

As digital first companies (and teams) we are in a really good position to get creative about fostering community online whether with clients, colleagues or family. But if you don’t do that – if you don’t differentiate and create standards or aspirational use cases – people are left to guess.

Customer Experience 37

Customer Experience User Testing Customer Feedback Research Software 37

ProductPlan

JUNE 1, 2023

They could be inspired by new technology, a new business model gaining traction, or a competitor’s differentiating capabilities. They bypass ROI calculations, due diligence, prioritization exercises, and customer validation. This puts product managers in the awkward position of having to say “no” to stakeholders and customers.

User Testing 98

User Testing User Friction Development Team Review Customer Experience 98