Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. What is a product persona in product management?

Feedback Software 81

Feedback Software Research Software Analytic Tools User Testing 81

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. Z” is positioned to establish significant price differential with “Y”.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Sachin Rekhi

NOVEMBER 21, 2016

The most common question I get from aspiring product managers is how to land their first product manager role. Unfortunately it's not an easy question to answer because there isn't a single straightforward path into product management, but instead a variety of paths from which product managers typically come from.

Product Management 126

Product Management Product Manager Analytic Tools Data Visualization 126

The Accidental Product Manager

JULY 29, 2019

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. In order to stay current and retain customers, the Crate and Barrel product managers knew that their product development definition had to change. The product managers have moved to modernize the chain by decluttering their stores.

Product Management 76

Product Management Product Manager Customer Experience Weak Development Team 76

Mind the Product

JULY 17, 2018

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Can you make it just as cool and differentiated as your product?

User Testing 94

User Testing Product Management Product Manager Product Research 94

BrainMates

AUGUST 3, 2020

As a Product Manager, you’re probably used to questions like this coming at you from all directions. But when there are endless ways to improve your Product, how do you decide what’s the priority? During her presentation, she shared how Product Managers can become masters of prioritisation.

Product Management 52

Product Management Product Manager Customer Experience Vision 52

BrainMates

AUGUST 3, 2020

As a Product Manager, you’re probably used to questions like this coming at you from all directions. But when there are endless ways to improve your Product, how do you decide what’s the priority? During her presentation, she shared how Product Managers can become masters of prioritisation.

Product Management 52

Product Management Product Manager Customer Experience Vision 52

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 102

User Testing Product Research Market Research Research Software 102

BrainMates

DECEMBER 12, 2019

As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates. How does this affect the world of Product Management? I think that as business and society is changing, our Products need to change too. It seems mission-driven Product Management is still being defined.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

AUGUST 22, 2024

Ant Murphy also has a substantial following on LinkedIn, where he often engages with the product management community and contributes to discussions about best practices in the industry. How did Ant Murphy get started in product management? Product Pathways Academy by Ant Murphy.

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Customer Feedback 78

bpma ProductHub

FEBRUARY 17, 2018

BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? Additional Presenter: Joe Pelletier , Director of Product Management at Veracode.

Differentiation 150

Differentiation Roadmap Presentation Events 150

Amplitude

NOVEMBER 12, 2019

However, perhaps the greatest benefit of building a digital SaaS product is the ability to track key metrics that tell the story of your product—and your Track key metrics that tell the story of your product and your users. that many customers worth profiling are not yet consuming your SaaS product.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Product Talk

DECEMBER 20, 2023

In any event, this idea is not connected to any of the discovery work your team is currently doing. If we can also identify where alternatives are falling short, we can quickly identify where we can differentiate. This idea (which is probably in the form of a solution you should build) didn’t originate from your discovery work.

Product Research 288

Product Research User Testing Customer Experience Differentiation 288

The Accidental Product Manager

JULY 29, 2019

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. In order to stay current and retain customers, the Crate and Barrel product managers knew that their product development definition had to change. The product managers have moved to modernize the chain by decluttering their stores.

Product Management 50

Product Management Product Manager Customer Experience Weak Development Team 50

The Product Guy

MARCH 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? Surprisingly, it has nothing to do with the product and everything with your customer. Now that would be a differentiator.

Weak Development Team 127

Weak Development Team Differentiation B2B Customer Experience 127

bpma ProductHub

FEBRUARY 13, 2017

Over the last five years our surveys, coupled with regression analysis by an independent statistician, have helped us to identify over 25 statistically significant contributors to success on product teams. To learn about our latest findings in-depth, don’t miss the Feb 16 BPMA event on “The Six Key Factors of High-Performance Product Teams”.

Reporting Tools 195

Reporting Tools Data Visualization Product Research Research Software 195

People-First Product Leadership

OCTOBER 22, 2024

I recently spoke at Productized in Lisbon on ‘turning stress into success’ Why this theme? Because, as product managers and leaders, we’re stressed. 88% of product managers feel stressed often or all the time. 52% of product managers time is spent on unplanned activities.

Technical Review 59

Technical Review Data Visualization User Testing Customer Feedback 59

Userpilot

JULY 24, 2024

Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. What is a product strategy framework? Event tracking in Userpilot.

Data Visualization 94

Data Visualization Framework Product Strategy Analytic Tools 94

Product Innovation Educators

JUNE 21, 2021

Pipeline, Process, and Practice for Product Managers. This is the Product Mastery Now podcast. For seven years it was called The Everyday Innovator, but I recently changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers love.

Development 95

Development Customer Experience Differentiation Events 95

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 81

Advertising Analytic Tools Research Software Data Visualization 81

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 74

Product Research Customer Feedback Data Visualization User Testing 74

Product Innovation Educators

DECEMBER 11, 2017

10 common mistakes or pitfalls new product managers should avoid. A few months ago I was contacted by a product manager, Areo Wong, who works in Hong Kong. He has been struggling to learn what the role of product manager was really about. Summary of some concepts discussed for product managers. [3:09]

Research Software 67

Research Software Product Management Product Manager Customer Experience 67

Business of Software Conference

MAY 18, 2023

Product management need to know the story so they can go back and talk to their customers and teams. Defining the problem does not give you a differentiated starting point – you’re defining the problem the same way as your competitors. The problem is not your differentiation. Unsubscribe any time.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. We cover: Types of product features. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Weak Development Team 80

ProductPlan

NOVEMBER 10, 2022

Many of us have been to a corporate event at some point in our careers. While the COVID pandemic put these events on hiatus, they sadly still exist. We’re creating all-employee events that make sense for the moment. We even had a wonderful and insightful keynote presentation from Product Management thought leader, Dan Olsen.

Development 97

Development Customer Experience Events Differentiation 97

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Study successful products from international markets to see if you can replicate their success in your local market. Let’s get into it!

User Testing 83

User Testing Data Visualization Feedback Software Research Software 83

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. Outcome teams Product teams need to be committed to customer outcomes with transparency.

Feedback Software 81

Feedback Software Product Research Analytic Tools User Testing 81

Userpilot

SEPTEMBER 30, 2024

Before we get into the nitty-gritty, here’s why you need a messaging strategy in the first place: Clarity and consistency : A well-defined messaging plan ensures that product communication is clear and coherent across channels, so your audience understands (and trusts) your brand story and values. Join Product Drive 2024.

Messaging 93

Messaging Research Software Analytic Tools User Testing 93

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator. Maybe we have reminders of these events coming up. They say write what you know.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

JUNE 27, 2024

In this article, we will outline the typical journey for a product strategist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. As a product strategist, you’ll need tools that specifically support your responsibilities in developing and executing product strategies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 92

The Product Coalition

MARCH 7, 2023

Many companies expect product managers, designers and other roles to be able to deliver good user interviews, but the training is often by trial-and-error. I compiled this guide back when I was training product managers on my team to be able to run user interviews. Why does this even matter?

User Testing 127

User Testing Customer Feedback Customer Experience Data Visualization 127

Userpilot

JUNE 19, 2024

This guide will introduce you to the best resources available for product strategists, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Blogs & Podcasts : Stay updated with industry insights from Userpilot, SVPG, Product Talk, Product Manager HQ, and Bring the Donuts blogs.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

Data Visualization 90

Data Visualization User Testing Research Software Feedback Software 90