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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. My advice in this article may not stand the test of time. Discovering unmet customer needs, pain points, and desires—AKA opportunities.

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

Why my product is a better choice for you (the differentiators). It gives you a structure for your thinking and research. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. The book is a great and entertaining read. Mental Model Categories.

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Why does the outcome focus on business value and not customer value? How do you test to make sure your opportunity is not a solution in disguise? How do you test to make sure your opportunity is not a solution in disguise? Why can’t you just generate opportunities from what you know about your customers?

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S.H.O.P. – what’s in store for the store?

Intercom, Inc.

Looking at these photographs today, they feel like a particularly fitting metaphor for the state of the store in 2020. Gruen didn’t just propose to collect numerous stores under one roof – in his initial imagining, the mall went beyond simply retail to also incorporate food, entertainment, and even green space, all in the same center.

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Gaming Analytics: How to Leverage Your Customer Data for Sustained Business Growth

Indicative

By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . With this context in mind, gaming analytics is the process of applying user behavior data to guide marketing, product, and business decisions. For a gaming company, the users are gamers.

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What is Product Intelligence?

Amplitude

Product Intelligence software helps teams use their customer data to build great product experiences. Product Intelligence is a response to these shifts—changes in how we interact with products, and how companies are competing to retain, delight, and engage customers. They lose customers. Which is really where it all starts….

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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Collect Customer Validation Early on. So how do you weight their feedback? Educate the Customer. Competition.