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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. How do you test to make sure your opportunity is not a solution in disguise? How does an opportunity solution tree connect to a product roadmap?

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).

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Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Product Talk

The following is an excerpt from my upcoming book, Continuous Discovery Habits. This is why digital products are never complete. Most product teams are devoted to serving their customers and when they hear about a need or a pain point, they want to solve it. It’s the opening to my chapter on Opportunity Mapping. Tweet This.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. As product professionals, we need to help position our products in ways that make sense for customers and the organization.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Research from neurobiologists Semir Zeki and Tomohiro Ishizu uncovered that aesthetically pleasing art activates the same reward center in our brains as romantic love.

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The decade software ate the world

Intercom, Inc.

And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is…This shift moves us from brand promiscuity to brand loyalty.”. Apple finally relented and joined the streaming game in 2015. Television has similarly been consumed by the streaming revolution.