Differentiation Entertainment Product Research 
Product Talk
JUNE 19, 2024
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
Product Talk
DECEMBER 6, 2023
Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. How do you test to make sure your opportunity is not a solution in disguise? How does an opportunity solution tree connect to a product roadmap?
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The Secret PM Handbook
SEPTEMBER 16, 2016
In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).
Product Talk
JULY 8, 2020
The following is an excerpt from my upcoming book, Continuous Discovery Habits. This is why digital products are never complete. Most product teams are devoted to serving their customers and when they hear about a need or a pain point, they want to solve it. It’s the opening to my chapter on Opportunity Mapping. Tweet This.
Intercom, Inc.
DECEMBER 31, 2019
And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is…This shift moves us from brand promiscuity to brand loyalty.”. Apple finally relented and joined the streaming game in 2015. Television has similarly been consumed by the streaming revolution.
Amplitude
MAY 6, 2020
Product Intelligence software helps teams use their customer data to build great product experiences. Product Intelligence is a response to these shifts—changes in how we interact with products, and how companies are competing to retain, delight, and engage customers. Today, we—the product-using public—have more choices.
Intercom, Inc.
JULY 9, 2019
The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. This creates interest in the benefits of a product or service. The customer decides to buy the product. But AIDA originated before the birth of digital products.
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