Differentiation Entertainment Marketing 
The Secret PM Handbook
SEPTEMBER 16, 2016
Who the product is for (the market). Why my product is a better choice for you (the differentiators). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. What are the four components? Categorization tools.
Product Talk
JUNE 19, 2024
The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. Ad-Free Experience: A completely ad-free viewing experience, ensuring uninterrupted entertainment.
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Intercom, Inc.
FEBRUARY 17, 2022
Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.
Intercom, Inc.
DECEMBER 31, 2019
If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.
Intercom, Inc.
JULY 9, 2019
Today, Lewis’ AIDA model is featured everywhere: from Marketing 101 courses to Alec Baldwin’s famous scene in Glengarry Glen Ross. Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it.
The Product Bistro
DECEMBER 28, 2018
Cloth bench seat, no extended cab, an 8 cylinder engine, and none of the modern amenities (such as adaptive cruise control, lane assist, parking assist, entertainment console, etc. There may be a market there, but at that price point, there isn’t any loyalty to the bigger brand, and that isn’t in Ford’s best interest.
Product Talk
DECEMBER 6, 2023
In my book Continuous Discovery Habits , I distinguished between three types of outcomes : Business outcomes measure the health of the business and are typically financial metrics like grow revenue, increase market share, or reduce churn. Opportunities expose gaps in the market where we can immediately create value for our customers.
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