The 5 Most Lethal Mistakes in Product Development
BrainMates
NOVEMBER 1, 2021
Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Failure Point #3 – No clear differentiation in the market. To that, I say unequivocally NO !
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