The Product Guy

DECEMBER 6, 2018

Even within the features, the differentiation between must have, good to have and convenience use cases become blurred resulting in constantly changing scope, which added to the frustration of UX and development teams. Rashid works as a product manager, focusing on small business segment, at ADP Canada. More About The Product Mentor.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 156

Product Research Differentiation Customer Feedback Data Visualization 156

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Guy

JANUARY 5, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

FEBRUARY 18, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.

Positioning 148

Positioning User Testing Product Research Data Visualization 148

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

JULY 29, 2024

Whiteboard template includes mission, pricing, features, strengths, weaknesses, and differentiators , helping teams visually map and compare competitors. Understanding this distinction through effective product market research helps you better identify competitors and position your product. Monday competitor analysis.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Hardware product managers are responsible for building and launching physical products.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Lenny Rachitsky

JUNE 11, 2024

Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14. How does Airtable upsell users to an Enterprise plan? Include NPS scores from top technology companies.

User Testing 116

User Testing Research Software Analytic Tools Technical Review 116

Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Can we test the market without committing to build a significant new product? What did Shopify do to make it work?

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

The Product Coalition

AUGUST 24, 2021

Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. New movements such as agile engineering and lean product management became the core philosophy of lots of successful startups around that time. Quarterly U.S.

User Testing 157

User Testing Development Customer Experience Product Research 157

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 61

Enterprise User Testing Analytic Tools Research Software 61

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Data Visualization Marketing Customer Experience 104

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 30, 2024

TL;DR A competitive analysis is a strategic approach to examining the market environment and uncovering potential areas for expansion. Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Amplitude

FEBRUARY 1, 2021

Your product positioning should focus on what differentiates your product from those competing products or services. If there’s something your product does demonstrably better, use the benefit(s) derived from that feature as a key component of your launch strategy. find value differently in your product.

Product launches 111

Product launches Strategy User Testing Product Research 111

The Product Guy

FEBRUARY 2, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

Ask Benny

JANUARY 25, 2020

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. This approach is usually good for any feature even in big enterprises.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. This approach is usually good for any feature even in big enterprises.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

BrainMates

NOVEMBER 1, 2021

This lesson is still frequently forgotten, as evidenced by the most common answer to the question “Who is your product for” still inevitably being “everyone”… Or perhaps some thinly veiled version of “everyone”, my personal favourite being “enterprise”. Failure Point #3 – No clear differentiation in the market.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Intercom, Inc.

JULY 28, 2022

Since leaving college, I knew I wanted to work in technology, in a sales or go-to-market position. The boom at the time was around ERP (Enterprise resource planning) and client-server applications for large-scale enterprises, and that’s where I started my career. Raising the bar.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

The Product Coalition

JANUARY 16, 2022

a non-trivial task for an on-premise product that needed access to the many assets it needed to monitor. Being plug-and-play, or aiming there, was our added value and a differentiator compared to other security products. enterprise-ready product, happy and retained design partners, new platform launch, etc.).

Roadmap 169

Roadmap Data Visualization Customer Experience User Testing 169

Userpilot

FEBRUARY 24, 2025

As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. Product managers with ads or performance marketing experience. Those with experience in enterprise-level AI platforms.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Userpilot

AUGUST 14, 2024

Userpilot Product Drive 2024. Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. Userpilot Product Drive 2024 talk categories. Why does it matter?

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Userpilot

AUGUST 29, 2021

With cross-platform tracking, real-time analytics, powerful behavioral analytics , enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product and growth teams. Which features are they engaging with the most? Email reports.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Mind the Product

NOVEMBER 14, 2017

First, a clear view of the primary and secondary products and services in a channel partner’s portfolio is needed. Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product.

Technical Review 106

Technical Review Systems Review Analytic Tools Research Software 106

Userpilot

JULY 14, 2021

They are not helping you – the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us – when we get leads that want something we can’t offer anyway. Best for large enterprises. There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How to prepare for a user interview, all the way to sharing the results with your team.

User Testing 142

User Testing Customer Feedback Customer Experience Data Visualization 142

The Product Coalition

DECEMBER 17, 2023

But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. Perhaps you monitor them to see how they progress, maybe you even have a Google alert in order to follow every press release that they make.

Technical Review 139

Technical Review Weak Development Team User Testing Systems Review 139