The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. When a company is having trouble in the market, price point is never really the problem. Start with product strategy, determining why the product exists in the market. Our guest is Ajit Ghuman.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 133

Enterprise User Testing Feedback Software Technical Advisors 133

The Product Guy

JANUARY 18, 2018

All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected Weekly Profit.

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Preparing for the C-Suite. Process and practices.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market. Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises. 4:07] How does market segmentation influence product strategy? Start early.

Marketing 156

Marketing User Testing Research Software Product Research 156

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

DECEMBER 6, 2018

Even within the features, the differentiation between must have, good to have and convenience use cases become blurred resulting in constantly changing scope, which added to the frustration of UX and development teams. I knew my users, but I struggled with defining the value proposition, and its competitive advantage. About Rashid Manzar.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. When a company is having trouble in the market, price point is never really the problem. Start with product strategy, determining why the product exists in the market. Our guest is Ajit Ghuman.

Product Research 156

Product Research Differentiation Customer Feedback Data Visualization 156

The Product Guy

JUNE 15, 2017

if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others). Or if your company is more Marketing-centric, sync with the Marketing team.). Solicit feedback.

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

MARCH 16, 2018

By clearly articulating the customer and their needs as well as how the product solves these needs (and preferably better than anything else in the market), the product team can keep itself and its partner teams focused. For us, the first step was to engage the end users to learn about their day to day activities and pain points.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

The Product Guy

APRIL 23, 2019

You go to the market with much fanfare talking about all the problems that you have solved, the quality of your processes, and how you have one of the best teams. What differentiates you from others? Next, you have solved all the incredible technical challenges involved in building this product. More About The Product Mentor.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Data Visualization Marketing Customer Experience 104

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Define your ideal customer profile.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator.

Customer Experience 203

Customer Experience Onboarding KPIs Customer Feedback User Testing 203

Product Management Unpacked

MARCH 5, 2019

Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. . and it was clear the primary challenge on most product managers’ minds is setting roadmap priorities without real market feedback. There are up to 18 on the market according to the blog at vendor Workzone ( [link] ).

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. In recent years we have increasingly focused on upmarket, enterprise-scale customers. When we view bigger customers through this lens, we don’t focus on their employee count, revenue, or market capitalization. Whoever does it fastest will win.

Feedback Software 249

Feedback Software Product Management Product Manager Customer Feedback 249

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Johanna Rothman

JUNE 21, 2023

When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. If you create a mass-market product, you can choose when and as much access as you want. Enterprise product developers often have “preferred” or ideal Buyers.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

Product Innovation Educators

NOVEMBER 7, 2022

Mindbody, which sells fitness plans and software for gyms, sold a few fitness plans, and you didn’t see a lot of differentiation between them. They said they needed to grow market share and gain clients but at the same time lift the amount of dollars per client. Absolutely, the go-to-market piece is very important.

B2B 237

B2B User Testing Customer Experience Banking 237

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. Sad but true. MailChimp and Drip both provide this. Landing pages.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

The Product Coalition

MARCH 23, 2022

You need somebody taking care of the marketed product and the interfaces to centralized Departments like Sales and Marketing. With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. It ist a compromise!

Product Management 134

Product Management Product Manager Differentiation Agile 134

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers. Step 2: Identify the Market You’re in and the Persona You’re Going After. So where do you start?

Positioning 148

Positioning User Testing Product Research Data Visualization 148

Modus Create

JUNE 7, 2022

With new offerings from both startups and established competitors crowding the market space every day, you need to operate efficiently to maximize profit margins and increase market share. For example, “Cost” may be the resource commitment to modernize, the complexity of the modernization effort, or market share loss.

Enterprise 75

Enterprise Technical Review Customer Experience Software Review 75

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. SWOT analysis : Evaluation of strengths, weaknesses, opportunities, and threats.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105