The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 132

Enterprise User Testing Feedback Software Technical Advisors 132

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. A large enterprise has different needs from a small business, and they want different features. Large enterprises want a bundle of features, and higher pricing can increase their perception of value.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

The Product Guy

JANUARY 18, 2018

All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

MAY 24, 2021

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. It’s the easiest way to differentiate and not get forced into competing on price. Many companies go vertical as their products commoditize. ROI on The Product Management Maturity Model.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. A large enterprise has different needs from a small business, and they want different features. Large enterprises want a bundle of features, and higher pricing can increase their perception of value.

Product Research 156

Product Research Differentiation Customer Feedback Data Visualization 156

Intercom, Inc.

APRIL 6, 2022

For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In the last four years, Wayne and his team have experienced first-hand what it’s like to transition from a small startup to an enterprise organization.

Customer Experience 230

Customer Experience User Testing Customer Feedback Customer Communications 230

Johanna Rothman

JUNE 21, 2023

Enterprise product developers often have “preferred” or ideal Buyers. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. (Consultants do this all the time when they sell workshops. Often, senior management is the Buyer.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

The Product Guy

JUNE 15, 2017

if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others). Competitive analysis (e.g., Solicit feedback. At the end, recap any next steps and actions. Better Decisions.

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team. Go without one and risk seeing your business flame out.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Management Unpacked

MARCH 5, 2019

Forty-nine percent ( 49%) of product managers said this is their biggest challenge, and when responses are added from enterprise software PMs, this figure jumps up to 62%. That means nearly two-thirds of enterprise product leaders are currently worrying about which product features are needed.

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

The Product Guy

MARCH 16, 2018

Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. We then continued to meet with our customers and users for feedback on an ongoing basis and as part of our design sprints. More About The Product Mentor. Better Decisions.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Alchemer Mobile

SEPTEMBER 3, 2020

We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future. We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

The Product Coalition

MARCH 18, 2022

Around that time, a healthy startup should have established: A solid team A great product/service with at least one core value proposition A base of loyal and highly satisfied customers Once the founder sees good traction with 50+ enterprise customers and/or thousands of users, they face a dilemma.

Customer Experience 203

Customer Experience Onboarding KPIs User Testing Customer Feedback 203

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. that many customers worth profiling are not yet consuming your SaaS product. Middle of the Funnel: Acquire Paying Customers.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Product Innovation Educators

NOVEMBER 7, 2022

Mindbody, which sells fitness plans and software for gyms, sold a few fitness plans, and you didn’t see a lot of differentiation between them. Big enterprises buy differently from individuals. Giving sales people parameters, a great starting point, and good value story are the key ways of winning the enterprise. [17:35]

B2B 237

B2B User Testing Customer Experience Banking 237

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Modus Create

JUNE 7, 2022

You can replace applications that do not differentiate your organization from your competitors with third-party Software-as-a-Service (Saas) or Commercial Off-the-Shelf (COTS) applications. Since these do not differentiate the company, third-party SaaS applications can replace them. . Next, create a modernization plan and roadmap.

Enterprise 75

Enterprise Technical Review Customer Experience Software Review 75

Product Management University

NOVEMBER 14, 2022

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. It’s a case of trying to be everything to everyone.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Possible structure for large Enterprises To be clear: They have to communicate on eye level and have to communicate with one common wording internally and externally.

Product Manager 133

Product Manager Product Management Differentiation Agile 133

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

The Product Coalition

JANUARY 12, 2022

Giving Team free with Outlook 365 as a part of their integrated bundle is an alluring option for enterprise CTOs and non-IT space big biz giants who have been using Microsoft applications for decades or more. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases.

Research Software 176

Research Software Technical Review Strategy Product Research 176

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Guy

SEPTEMBER 12, 2017

If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. This is more likely to work for a mobile app for consumers than for a desktop application for enterprise. Sad but true. Landing pages.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Userpilot

JULY 29, 2024

Whiteboard template includes mission, pricing, features, strengths, weaknesses, and differentiators , helping teams visually map and compare competitors. Microsoft Teams targets enterprises by offering video conferencing. Wrike caters to larger enterprises with Gantt charts and resource management tools.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Mind the Product

OCTOBER 11, 2019

Differentiation becomes all the more important when products and services are indistinguishable — this is a process that begins with a story. How do you differentiate a soap’s messaging? Focusing on the market and its maturity will let you weave a story that stands out, focus on the customer, and differentiate yourself.

Positioning 150

Positioning User Testing Product Research Data Visualization 150

Product Management University

FEBRUARY 12, 2024

That credibility is often what differentiates you in the end. At the time, this was a regular practice as all enterprise software was installed at the customer site. We decided to do something no other enterprise software company had ever done at the time. Our sales numbers backed it up! Promo codes weren’t a thing yet.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. Customer experience is becoming a critical differentiator for consumers, and it’s having a direct effect on businesses’ bottom lines. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds.

Research Software 137

Research Software Feedback Software User Testing Product Manager 137

The Product Coalition

JUNE 10, 2022

Combine for Success Product Management enables Enterprise Service Management for standardization and scaling. Please keep one thing in mind: This is a full definition working for Enterprises, offering highly configurable and scaling Products. Well that’s the core to Product Management!

Management 133

Management Management Definition Customer Experience 133

Mind the Product

MARCH 20, 2017

SaaS products often differentiate their packages by features. A free version will get you 2 / 5 capabilities and the Enterprise plan will give you the full suite plus added support. This can affect everything from product pricing, optimising lifetime value and even product functionality.

Product Research 146

Product Research User Testing Data Visualization Customer Feedback 146

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

Product Research 130

Product Research Document B2B Demo 130

The Secret PM Handbook

MARCH 9, 2018

There’s the monetary cost – usually substantial for an enterprise application or system. And of course, if you have amazing features that are differentiating, you want to have stories about them as well. But the other reason, and the focus of this article, is that the prospect is working to reduce the risk of making the wrong decision.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Product Research 95