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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult. Educate the Customer.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. It’s the easiest way to differentiate and not get forced into competing on price. Many companies go vertical as their products commoditize. ROI on The Product Management Maturity Model.

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The Product of You by Melissa Perri

Mind the Product

Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. It’s like a sprint towards the enterprise phase – increasing revenue and expanding at pace with a large amount of board interaction. Start today by asking yourself how your product relates to revenue or cost.

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Ask the Community: What Do You Do When You Inherit a Giant Product Backlog?

Product Talk

Teresa’s Take: Differentiate Between Using Your Backlog as a Historical Record and a Source of Ideas for What to Build Next Next, Teresa weighed in with her take. She said she’d recommend using a Teams or Enterprise account so they don’t use your data for training purposes. Google will be able to tell you more options.

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Atlassian and Coda on creating personalized customer experiences at scale

Intercom, Inc.

For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In the last four years, Wayne and his team have experienced first-hand what it’s like to transition from a small startup to an enterprise organization.

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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

Enterprise product developers often have “preferred” or ideal Buyers. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. (Consultants do this all the time when they sell workshops. Often, senior management is the Buyer.