An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”
Usersnap
SEPTEMBER 12, 2023
A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The goal of the research is to optimize the price range of a product or service that helps companies to meet their strategic goals, such as maximizing revenue or market share.
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