Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 90

Differentiation Feedback Software Research Software User Testing 90

Johanna Rothman

APRIL 5, 2023

The post How to Differentiate Risk Management, Risk Mitigation, and Technical Debt appeared first on Johanna Rothman, Management Consultant. We can't always avoid technical debt, but we often have more options than we first explore. It's worthwhile considering those other options to manage risk.

Differentiation 87

Differentiation Management Management Consulting 87

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. The post Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps) appeared first on Johanna Rothman, Management Consultant. I don't know how to offer the level of predictability they want for large and unchanging work. Do you agree?

Differentiation 133

Differentiation Product Research Roadmap Strategy 133

The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation 118

Differentiation Marketing Branding Product Marketing 118

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Johanna Rothman

JUNE 21, 2023

Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. As you consider these ideas, you can decide how to test your product decisions and when. That's how to satisfy the Buyer, the Customer, and maybe the Users. The post Who to Satisfy?

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

Mixpanel

NOVEMBER 9, 2020

The post BI vs. product analytics: Key differentiators appeared first on Mixpanel. You’re going to need product analytics regardless, and it works great in combination with a BI tool when you’re ready to make a data investment. Ready to get started? Talk to a specialist today.

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

Tim Herbig

MARCH 5, 2020

Whenever I work with product teams on putting my iterated version of Impact Mapping into practice, most of them stumble at the same stage: Differentiating Outputs from Outcomes. The post Differentiating Outcomes and Outputs in Practice – Product Thoughts #159 appeared first on Tim Herbig. You might have heard of this before.

Differentiation 78

Differentiation 78

The Product Coalition

JANUARY 24, 2023

Ways you can innovate and make your digital products stand out. Continue reading on Product Coalition »

Differentiation 110

Differentiation Strategy Branding Product Marketing 110

ProductPlan

SEPTEMBER 13, 2022

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal. The post Differentiate Yourself in an Already Clustered SaaS Market appeared first on.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Roman Pichler

NOVEMBER 11, 2024

Think of what happened in the smartphone space: The design of the original iPhone, which was once a major differentiator, has become the standard for all modern phones. You’ll therefore have to fend off competitors and keep the product clearly differentiated.

Product Strategy 317

Product Strategy Strategy User Testing Research Software 317

Daniel Elizalde IoT Blog

AUGUST 1, 2017

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

Data Visualization 132

Data Visualization Differentiation Strategy 132

Intercom, Inc.

DECEMBER 4, 2018

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. The post What we shipped: 5 new features to help build a differentiated customer experience appeared first on Inside Intercom.

Customer Experience 99

Customer Experience Differentiation Onboarding KPIs Customer Feedback 99

Emerge Insights

FEBRUARY 15, 2021

Then, you solve those challenges in a unique, relevant, and sustainable way that differentiates you from your competition. The post Differentiated by Design – The Composition of a Strategically Grounded Digital Product appeared first on EMERGE | Digital Product Agency.

Differentiation 52

Differentiation Customer Feedback Product Strategy Strategy 52

Emerge Insights

FEBRUARY 15, 2021

Then, you solve those challenges in a unique, relevant, and sustainable way that differentiates you from your competition. The post Differentiated by design – The composition of a strategically grounded digital product appeared first on EMERGE | Digital Product Agency.

Differentiation 52

Differentiation Customer Feedback Product Strategy Strategy 52

Messages that Matter

SEPTEMBER 10, 2019

Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […]. In the early days of B2B software, it was common for companies to have functionality no one else had in their market.

Differentiation 40

Differentiation B2B Positioning Marketing 40

Messages that Matter

FEBRUARY 3, 2019

You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. What affect does it have on marketing? And what about sales?

Differentiation 40

Differentiation Positioning Marketing 40

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. The post How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy. You can learn more about his work by visiting bobcaporale.com.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Daniel Elizalde IoT Blog

AUGUST 1, 2017

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

Data Visualization 73

Data Visualization Differentiation Strategy 73

Dear Strategy

OCTOBER 1, 2021

The post Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Messages that Matter

DECEMBER 5, 2018

A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is […]

Differentiation 40

Differentiation Marketing 40

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Product Management University

OCTOBER 29, 2024

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Product Management University

AUGUST 6, 2024

But there’s a common gap that exists in most presales demos, and it not only takes the impact out of your value story, it also erodes your differentiation. It also ups the ante on your differentiation. Here’s the other point, and it goes to your credibility and differentiation.

Demo 130

Demo Differentiation Product Research Banking 130

Messages that Matter

JULY 17, 2017

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

Differentiation 45

Differentiation Positioning Marketing 45

Product Innovation Educators

NOVEMBER 11, 2024

While specialization has its benefits, it can lead to: Limited market understanding Missed competitive threats Reactive rather than proactive strategy Insufficient competitive differentiation Predicting Competitor Actions Jay shares four common ways competitors respond to market moves: 1.

Data Visualization 90

Data Visualization Reporting Tools Research Software Feedback Software 90

Product Management University

DECEMBER 5, 2023

It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. In other words, your credibility is the real differentiation. Here’s your 3-step plan for selling business solutions versus products.

Demo 130

Demo Differentiation Reference Consulting 130

Intercom, Inc.

APRIL 21, 2021

Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. On the other extreme, you have a company like Snapchat, who innovate at the UI level, as that is part of what defines and differentiates them. But it is not enough.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219