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Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. Want to continue reading?
There are many management roles within an organization, and it could be difficult for someone to differentiate between job responsibilities between managers. One of the harder to differentiate management roles include product manager vs program manager. Is there really a difference between product and program?
Product Differentiation - What Does Your Product Do Better? However, in an increasingly competitive environment, it’s essential to satisfy these needs in a way that differentiates our offerings from those of our competitors. Reflecting on these questions can provide valuable insights into the landscape of product differentiation.
Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.
Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.
Teresa’s Take: Differentiate Between Using Your Backlog as a Historical Record and a Source of Ideas for What to Build Next Next, Teresa weighed in with her take. You could also use ChatGPT, though Lucy wasn’t sure how it would handle being loaded up with significant amounts of data. Google will be able to tell you more options.
What skills should you develop to differentiate yourself and accelerate your path to greater success? Good or great? Or something else? Watch as we learn more from product management expert, Alisa Warshawski.
These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For?
Discover which features will differentiate your application and maximize the ROI of your embedded analytics. But today, dashboards and visualizations have become commonplace. Turning embedded analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.
With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. In 2025, customers wont just buy productstheyll choose the ones they trust. So, how can product managers proactively build and protect trust in their products?
It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . The method to define what the core value and differentiation factor is very similar across business models and industries. In our daily life, there are so many products being used and promoted.
Like the Snickers/Milky Way example, are there ways you could better differentiate your product by focusing on the specific job it does for customers? How could you use Jobs-To-Be-Done insights to better align your marketing messages with customer needs?
While technical skills are still essential, the ability to influence, negotiate, tell compelling stories, and lead with empathy is now a critical differentiator. With AI automating workflows and tools making data analysis seamless, what will truly set product managers apart in 2025? Soft skills.
How do you differentiate one solution from the next? As the analytics landscape has evolved, application teams who need to embed dashboards, reports, and other analytics capabilities in their commercial and corporate applications can choose from dozens of solutions. You’ll learn: The evolution of business intelligence.
Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor. Knowing their differentiating capabilities can help you capture market share away from your competitors. .
Some simple and awesome tips for all product managers, from finding new opportunities to differentiating analysis. Take your product to the next level. Watch as we learn more from product management expert, Jordan Bergtraum.
Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. On the other extreme, you have a company like Snapchat, who innovate at the UI level, as that is part of what defines and differentiates them. But it is not enough.
Reinforce key messaging and differentiation in competitive deals. Sales teams need confidence that when they bring in a product manager for a demo, it will elevatenot hinderthe conversation. A great demo helps: Establish the product manager as a strategic partner to sales, not just a technical resource.
Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.
so at a glance you can visually differentiate between the different branches of your tree. Vistaly automatically color codes each type of card (outcome, opportunity, solution, etc.) Vistaly prompts you to start with your business outcome and strategic goals like OKRs and KPIs. Click the image to see a larger version.
Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation. How to rank.
Marketing wants a strategy that makes it easier to differentiate your value. Customer success wants a strategy that quiets the squeaky wheels. Engineering wants a product strategy that allows them to use their technical savvy.
Our mission is finding what makes you or your organization special and understanding that differentiation doesn’t necessarily come through features and benefits, but can come through values and stories. [6:37] We collaborate with the client to understand what differentiates them and go back to the goal of the piece of content.
This guide covers: Empathy as a differentiator. In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers. The ROI of customer empathy.
Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage. Look for product differentiation that you can keep exclusive. International trademarks and patents cost more. [19:00]
If salespeople lead with the business outcomes that are most important to buyers, the problems your products solve will be positioned in the perfect context which makes their strategic value far more obvious, not to mention differentiating. Think about how easy your positioning would be to communicate if you used this format.
All successful how-to-win choices boil down to one of the two approaches: cost leadership or differentiation. This differentiation can be driven by product design, product performance, quality, branding, advertising, distribution, and more. Your how-to-win choices are therefore intimately tied to your where-to-play choices.
By continuously improving their products and services based on real customer feedback, they can differentiate themselves in crowded markets. Competitive advantage Companies that actively listen to their customers across multiple channels are better equipped to stay ahead of the competition.
Speaker: Josh Martin, Director of Product Marketing, Logi Analytics
But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity. The state of embedded analytics in 2018 is in flux.
Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. It’s the easiest way to differentiate and not get forced into competing on price. Many companies go vertical as their products commoditize. ROI on The Product Management Maturity Model.
Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. The SaaS industry is undergoing a quiet revolution. It’s within this landscape that retaining existing users has become just as important as acquiring new ones.
He highlights certain misconceptions and misunderstandings he sees in the community, and deconstructs what he sees as the key factors and skills that differentiate a technical product [.]. The post Demystifying the Technical Product Manager Role, By Anthony Ilukwe appeared first on Mind the Product.
Understand the persona; their problems, value equations, and motivations; and your differentiation. Align the persona and market with your differentiation and product. Product management needs to make sure you do the right things and aren’t trying to be all things to all people. Product managers also create value for the team.
Because experience - how we make people feel - is the final competitive differentiator for any organization. Every company is either an experience company today or will need to reinvent themselves to become one.
Lily Smith interviews Randy to talk all about what differentiates good product managers from exceptional ones, as well as touching upon his experience in speaking at #mtpcon London 2023. Today, on a very special episode on The Product Experience, Randy Silver joins us for a change on the other side of the mic as a guest!
Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market. At first glance, it might seem challenging to differentiate or price such a common product.
To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate. First, take a look at how you differentiate and bring value to your customers. We’re differentiating by allowing a lot of PMs to collaborate.
Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.
Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups
How to differentiate between necessary and nice-to-have features. Laura—principal of Users Know and author of Build Better Products and UX for Lean Startups—has over 20 years of experience helping companies innovate responsibly and improve their product development processes. What are the first steps in designing a user experience?
When you’re entering a crowded category, you want to differentiate yourself sharply, but if you differentiate too much people won’t get it. [21:28] Our software can be used like a normal CRM, even though it works differently, but sometimes people try the software and don’t see it’s different.
However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals. Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap.
You categorize and prioritize to develop products with maximum differentiation and value, and you align the group around the important requirements. You categorize and prioritize to develop products with maximum differentiation and value, and you align the group around the important requirements.
The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. This understanding, over time, becomes a competitive advantage. It’s very challenging to get specifics.
He will differentiate product strategy, vision, and tactics with practical examples, as well as share approaches for effective communication within and beyond the team. During this interactive session, you will learn how to: Identify the elements of product strategy.
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