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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

The good news is that many technical quirks tend to follow certain patterns that can be easily spotted—even by non-engineers. Here are four technical hiccups associated with corrupt event tracking data, how to spot them, and what to do about them. So how can you tell as a non-technical individual if this data is real or a stutter.

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What We Learned About Building Products People Love in 2016

Mind the Product

Product Owners: How to get Your Development Team to Love you was a post from Daniel Elizalde with some relationship advice, product management style, via a ProductTank presentation from former Apple Product Manager and industry veteran Ron Lichty. How do product owners get their development teams to love them?

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Data thinking vs. product thinking

Mixpanel

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. There’s an enormous amount of ambiguity when it comes to developing products. Here’s how.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

Here are eight reasons you should always implement your analytics in the same sprint as your feature development and not at a separate time after development is complete. One of the greatest general benefits of adding analytics to your products is that doing so forces rigor in the product development process itself.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. Here’s how you (or your app developer team) can do it. As a matter of principle, abstract-away your dependencies.

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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date. In other words, even if the design is phenomenal, the UX will suffer if the implementation is weak.